News

The transformative power of artificial intelligence is just beginning to be realized in pharmaceutical marketing. While machine learning and AI have been around for years, it’s only recently that we’ve found ourselves in what I often describe as a technological Wild West. (Interesting sidenote affirming my choice of words: AI summarizes Wild West as “a […]

ECG keeps a watchful eye on trends in women’s health. In 2023 we saw a birth rate that stabilized overall, with variability at local levels; unit closures; growing demand for high-risk services; and provider shortages. Will those trends continue in the new year? Here are five key drivers that we expect to shape women’s health […]

Career highs and lows sometimes feel random: We often call a success “lucky” and a setback “unfortunate.” In biopharma, we may think of a drug launch that turns out to be a blockbuster as such a lucky break. But possible setbacks lurk all along the drug life cycle: The molecule might not meet its endpoints, […]

Welcome to the cookieless era, pharmaceutical marketers! The digital landscape is changing, and it’s time to adapt. With the phasing out of third-party cookies, we are entering a new age of direct-to-consumer advertising. This shift presents both challenges and opportunities for pharmaceutical marketers. Let’s explore how to navigate this change successfully. Understanding the Cookieless Landscape […]