Virtual Webinars

2022 Talking DTC & Talking Health
Schedules

January – November, 2022 | 1:30pm Eastern
Talking DTC with Bob Ehrlich

2022 Calendar

Xpectives Health returns with a virtual series of events in 2022 to bring in best in class speakers, studies, and content to keep healthcare companies and their partners abreast of the latest development, research, and best practices in healthcare for consumers. Resuming in mid-January, each month we will host Talking DTC with Bob Ehrlich and Talking Health with Scott Ehrlich. Each series will be a roughly 30-60 minute webinar. Talking DTC with Bob Ehrlich, hosted by our chairman & founder, will discuss top DTC marketing topics. Talking Health with Scott Ehrlich, led by our COO, will cover other health industry and emerging health-related subjects.

  • Wed, Jan 26, 2022 / Talking DTC: The Post COVID DTC World
  • Wed, Feb 16, 2022 / Talking DTC: The New Television Media Environment
  • Wed, Feb 23, 2022 / Talking Health: Clinical Trials
  • Wed, March 9, 2022 / Talking DTC: The New POC World
  • Wed, March 30, 2022 / Talking Health: Multicultural Health Marketing
  • Wed, May 11, 2022 / Talking DTC: The Creative Landscape of DTC
  • Wed, May 18, 2022 / Available for Sponsorship
  • Wed, June 1, 2022 / Available for Sponsorship
  • Wed, June 8, 2022 / Talking DTC: DTC in a Multicultural Society
  • Wed, June 15, 2022 / Available for Sponsorship
  • Wed, June 22, 2022 / Talking Health
  • Wed, June 29, 2022 / Available for Sponsorship
  • Wed, July 6, 2022 / Available for Sponsorship
  • Wed, July 13, 2022 / Talking DTC: DTC Print Opportunities
  • Wed, July 20, 2022 / Available for Sponsorship
  • Wed, July 27, 2022 / Talking Health
  • Wed, Aug 3, 2022 / Available for Sponsorship
  • Wed, Aug 10, 2022 / Talking DTC
  • Wed, Aug 17, 2022 / Available for Sponsorship
  • Wed, Aug 24, 2022 / Talking Health
  • Wed, Aug 31, 2022 / Available for Sponsorship
  • Wed, Sep 7, 2022 / Available for Sponsorship
  • Wed, Sep 14, 2022 / Talking DTC
  • Wed, Sep 21, 2022 / Available for Sponsorship
  • Wed, Sep 28, 2022 / Talking Health
  • Wed, Oct 5, 2022 / Available for Sponsorship
  • Wed, Oct 19, 2022 / Talking DTC
  • Wed, Oct 26, 2022 / Talking Health
  • Wed, Nov 2, 2022 / Available for Sponsorship
  • Wed, Nov 9, 2022 / Talking DTC
  • Wed, Nov 16, 2022 / Talking Health
  • Wed, Nov 23, 2022 / Available for Sponsorship
  • Wed, Nov 30, 2022 / Available for Sponsorship
  • Wed, Dec 7, 2022 / Available for Sponsorship
  • Wed, Dec 14, 2022 / Available for Sponsorship
  • Wed, Dec 21, 2022 / Available for Sponsorship
  • Wed, Dec 28, 2022 / Available for Sponsorship
Wed, Jan 26, 2022 / Talking DTC: The Post COVID DTC World

In this episode of Talking DTC with Bob Ehrlich, our founder and chairman and panelists will discuss the potential lasting effects of COVID on DTC marketing. How are patients, brands, and teams adapting to our new normal?


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Bio

Bob Ehrlich
Chairman,
DTC Perspectives
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Bio

Frank Chipman
Vice President, Healthcare,
Leger
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Bio

Matt McNally
Global President,
dentsu Health
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Bio

Cynthia Meehan
Executive Vice President,
Ogilvy Health
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Bio

Simon Beins
Vice President, Strategy,
Heartbeat
Wed, Feb 16, 2022 / Talking DTC: The New Television Media Environment

In this episode of Talking DTC with Bob Ehrlich, our founder and chairman and panelists will discuss the personalization of streaming, addressable, and the fragmentation of targeted media options. What can DTC marketers do to improve media selection and get better ROI?


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Bio

Bob Ehrlich
Chairman,
DTC Perspectives
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Bio

Fariba Zamaniyan
Vice President,
Data and Monetization Sales and Client Services,
Xperi Corp
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Bio

Ryan Wilson
Director, Health/Pharma,
Samsung Ads
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Steven Alperin
CEO,
SurvivorNetTV
Wed, Feb 23, 2022 / Talking Health: Clinical Trials

COVID-19 showed us the need to be able to perform clinical trials faster and in a more patient friendly manner. This panel discusses new ways to recruit for clinical trials, including getting a representative group of participants; reaching out to potential participants outside of the doctor’s office; and how to increase the overall amount of people in the clinical trial system. Different ways of recruiting potential participants for clinical trials, the impact of decentralized clinical trials, and how we can use technology to better increase participation in clinical trials will be discussed. This panel is a preview of the half-day on Clinical Trial Marketing and Recruitment that will take place at this year’s Xpectives.Health Summit in April in Boston.


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Bio

Scott Ehrlich
COO,
DTC Perspectives
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Bio

Charlie Mason
CEO,
Mason, Inc.
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Bio

Leslie Taylor
Chief Growth Officer,
MEDiSTRAVA
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Bio

Michael Durwin
Director of Social Media Intelligence & Communities,
ICON
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Bio

Brad Einarsen
VP, Social Media,
Klick
Wed, March 9, 2022 / Talking DTC: The New POC World

In this episode of Talking DTC with Bob Ehrlich, our founder and chairman and panelists will discuss what has changed at the office and pharmacy. Is POC poised to take a major share of spending?


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Bio

Bob Ehrlich
Chairman,
DTC Perspectives
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Bio

Dave Paragamian
CEO,
Health Monitor
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Bio

Linda Ruschau
Chief Client Officer,
PatientPoint
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Bio

Nicole Divinagracia
Executive Director,
The Point of Care Marketing Association
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Bio

Samantha Brown
Director of Business Development,
Mesmerize
Wed, March 30, 2022 / Talking Health: Multicultural Health Marketing

With the importance of communicating health information to multicultural communities now more prominent than ever following the Covid crises, its very important that marketers learn to communicate with these communities in ways that are salient to them. This panel of experts discusses how to do so in a culturally competent manner and is a preview of the sorts of conversations and topics coming to the Multicultural Health National Conference next month


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Bio

Scott Ehrlich
COO,
DTC Perspectives
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Iris Yim
Vice President,
Asian American Advertising Federation,
Principal,
Sparkle Insights
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Bio

Sheila Thorne
President & CEO,
Multicultural Healthcare Marketing Group, LLC
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Louis Maldonado
Partner, Managing Director,
d expósito & Partners
Wed, May 11, 2022 / Talking DTC: The Creative Landscape of DTC

In this episode of Talking DTC with Bob Ehrlich, our founder and chairman and panelists will discuss what can we learn about what works from the successful DTC campaigns. Are there clear “rules” for success?


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Bob Ehrlich

Bob Ehrlich
Chairman,
DTC Perspectives
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Bio

Frank Chipman
Consultant, Advanced Insights & Marketing
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Lauren Naima
Executive Creative Director,
Klick
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Deborah Ciauro
Executive Creative Director,
Ogilvy Health
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Adrienne Matlosz
Creative Director,
Phreesia Life Sciences
Bronze Sponsor
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About Aspire

Wed, May 18, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, June 1, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, June 8, 2022 / Talking DTC: DTC in a Multicultural Society

In this episode of Talking DTC with Bob Ehrlich, our founder and chairman and panelists will discuss health disparities, the growth of non-white demographics, and the emerging business opportunities resulting. What are some “must know” lessons for reaching and engaging our multicultural society?


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Bob Ehrlich

Bob Ehrlich
Chairman,
DTC Perspectives
Bronze Sponsor
https://xpectives.health/wp-content/uploads/2022/03/Aspire-Square-160x160.jpg

About Aspire

Wed, June 15, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, June 22, 2022 / Talking Health

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Bio

Scott Ehrlich
COO,
DTC Perspectives
Wed, June 29, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, July 6, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, July 13, 2022 / Talking DTC: DTC Print Opportunities

In this episode of Talking DTC with Bob Ehrlich, our founder and chairman and panelists will discuss print – a still important, but declining, medium. How has the print industry adapted to the decline? What are the opportunities for DTC in magazines and newspapers?


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Bob Ehrlich

Bob Ehrlich
Chairman,
DTC Perspectives
Wed, July 20, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, July 27, 2022 / Talking Health

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Bio

Scott Ehrlich
COO,
DTC Perspectives
Wed, Aug 3, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, Aug 10, 2022 / Talking DTC

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Bob Ehrlich

Bob Ehrlich
Chairman,
DTC Perspectives
Wed, Aug 17, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, Aug 24, 2022 / Talking Health

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Bio

Scott Ehrlich
COO,
DTC Perspectives
Wed, Aug 31, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, Sep 7, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, Sep 14, 2022 / Talking DTC

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Bob Ehrlich

Bob Ehrlich
Chairman,
DTC Perspectives
Wed, Sep 21, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, Sep 28, 2022 / Talking Health

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Bio

Scott Ehrlich
COO,
DTC Perspectives
Wed, Oct 5, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, Oct 19, 2022 / Talking DTC

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Bob Ehrlich

Bob Ehrlich
Chairman,
DTC Perspectives
Wed, Oct 26, 2022 / Talking Health

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Bio

Scott Ehrlich
COO,
DTC Perspectives
Wed, Nov 2, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, Nov 9, 2022 / Talking DTC

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Bob Ehrlich

Bob Ehrlich
Chairman,
DTC Perspectives
Wed, Nov 16, 2022 / Talking Health

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Bio

Scott Ehrlich
COO,
DTC Perspectives
Wed, Nov 23, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, Nov 30, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, Dec 7, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, Dec 14, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, Dec 21, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, Dec 28, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.