Virtual Webinars

2022 Talking DTC & Talking Health
Schedules

January – November, 2022 | 1:30pm Eastern
Talking DTC with Bob Ehrlich

2022 Calendar

Xpectives Health returns with a virtual series of events in 2022 to bring in best in class speakers, studies, and content to keep healthcare companies and their partners abreast of the latest development, research, and best practices in healthcare for consumers. Resuming in mid-January, each month we will host Talking DTC with Bob Ehrlich and Talking Health with Scott Ehrlich. Each series will be a roughly 30-60 minute webinar. Talking DTC with Bob Ehrlich, hosted by our chairman & founder, will discuss top DTC marketing topics. Talking Health with Scott Ehrlich, led by our CEO, will cover other health industry and emerging health-related subjects.

  • Wed, Jan 26, 2022 / Talking DTC: The Post COVID DTC World
  • Wed, Feb 16, 2022 / Talking DTC: The New Television Media Environment
  • Wed, Feb 23, 2022 / Talking Health: Clinical Trials
  • Wed, March 9, 2022 / Talking DTC: The New POC World
  • Wed, March 30, 2022 / Talking Health: Multicultural Health Marketing
  • Wed, May 11, 2022 / Talking DTC: The Creative Landscape of DTC
  • Wed, June 8, 2022 / Talking DTC: DTC in a Multicultural Society
  • Wed, September 21, 2022 / Talking DTC: DTC Print Opportunities
  • Wed, Sep 28, 2022 / Talking Health: Increasing Minority Participation in Clinical Trials
  • Wed, Oct 19, 2022 / Talking DTC: Measuring DTC Campaign Success
  • Wed, Oct 26, 2022 / Talking Health: Increasing Minority Participation in Clinical Trials
  • Wed, Nov 9, 2022 / Talking DTC: Innovations at Point of Care Advertising
  • Wed, Nov 30, 2022 / Available for Sponsorship
  • Wed, Dec 7, 2022 / Talking DTC: Innovations at Point of Care Advertising
  • Wed, Dec 14, 2022 / Available for Sponsorship
  • Wed, Dec 21, 2022 / Available for Sponsorship
  • Wed, Dec 28, 2022 / Available for Sponsorship
Wed, Jan 26, 2022 / Talking DTC: The Post COVID DTC World

In this episode of Talking DTC with Bob Ehrlich, our founder and chairman and panelists will discuss the potential lasting effects of COVID on DTC marketing. How are patients, brands, and teams adapting to our new normal?


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Bio

Bob Ehrlich
Chairman,
DTC Perspectives
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Bio

Frank Chipman
Vice President, Healthcare,
Leger
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Bio

Matt McNally
Global President,
dentsu Health
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Bio

Cynthia Meehan
Executive Vice President,
Ogilvy Health
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Bio

Simon Beins
Vice President, Strategy,
Heartbeat
Wed, Feb 16, 2022 / Talking DTC: The New Television Media Environment

In this episode of Talking DTC with Bob Ehrlich, our founder and chairman and panelists will discuss the personalization of streaming, addressable, and the fragmentation of targeted media options. What can DTC marketers do to improve media selection and get better ROI?


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Bio

Bob Ehrlich
Chairman,
DTC Perspectives
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Bio

Fariba Zamaniyan
Vice President,
Data and Monetization Sales and Client Services,
Xperi Corp
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Bio

Ryan Wilson
Director, Health/Pharma,
Samsung Ads
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Steven Alperin
CEO,
SurvivorNetTV
Wed, Feb 23, 2022 / Talking Health: Clinical Trials

COVID-19 showed us the need to be able to perform clinical trials faster and in a more patient friendly manner. This panel discusses new ways to recruit for clinical trials, including getting a representative group of participants; reaching out to potential participants outside of the doctor’s office; and how to increase the overall amount of people in the clinical trial system. Different ways of recruiting potential participants for clinical trials, the impact of decentralized clinical trials, and how we can use technology to better increase participation in clinical trials will be discussed. This panel is a preview of the half-day on Clinical Trial Marketing and Recruitment that will take place at this year’s Xpectives.Health Summit in April in Boston.


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Bio

Scott Ehrlich
CEO,
DTC Perspectives
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Bio

Charlie Mason
CEO,
Mason, Inc.
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Bio

Leslie Taylor
Chief Growth Officer,
MEDiSTRAVA
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Bio

Michael Durwin
Director of Social Media Intelligence & Communities,
ICON
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Bio

Brad Einarsen
VP, Social Media,
Klick
Wed, March 9, 2022 / Talking DTC: The New POC World

In this episode of Talking DTC with Bob Ehrlich, our founder and chairman and panelists will discuss what has changed at the office and pharmacy. Is POC poised to take a major share of spending?


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Bio

Bob Ehrlich
Chairman,
DTC Perspectives
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Bio

Dave Paragamian
CEO,
Health Monitor
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Bio

Linda Ruschau
Chief Client Officer,
PatientPoint
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Bio

Nicole Divinagracia
Executive Director,
The Point of Care Marketing Association
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Bio

Samantha Brown
Director of Business Development,
Mesmerize
Wed, March 30, 2022 / Talking Health: Multicultural Health Marketing

With the importance of communicating health information to multicultural communities now more prominent than ever following the Covid crises, its very important that marketers learn to communicate with these communities in ways that are salient to them. This panel of experts discusses how to do so in a culturally competent manner and is a preview of the sorts of conversations and topics coming to the Multicultural Health National Conference next month


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Bio

Scott Ehrlich
CEO,
DTC Perspectives
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Iris Yim
Vice President,
Asian American Advertising Federation,
Principal,
Sparkle Insights
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Bio

Sheila Thorne
President & CEO,
Multicultural Healthcare Marketing Group, LLC
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Louis Maldonado
Partner, Managing Director,
d expósito & Partners
Wed, May 11, 2022 / Talking DTC: The Creative Landscape of DTC

In this episode of Talking DTC with Bob Ehrlich, our founder and chairman and panelists will discuss what can we learn about what works from the successful DTC campaigns. Are there clear “rules” for success?


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Bob Ehrlich

Bob Ehrlich
Chairman,
DTC Perspectives
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Bio

Frank Chipman
Consultant, Advanced Insights & Marketing
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Lauren Naima
Executive Creative Director,
Klick
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Deborah Ciauro
Executive Creative Director,
Ogilvy Health
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Adrienne Matlosz
Creative Director,
Phreesia Life Sciences
Bronze Sponsor
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About Aspire

Wed, June 8, 2022 / Talking DTC: DTC in a Multicultural Society

In this episode of Talking DTC with Bob Ehrlich, our founder and chairman and panelists will discuss health disparities, the growth of non-white demographics, and the emerging business opportunities resulting. What are some “must know” lessons for reaching and engaging our multicultural society?


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Bio

Bob Ehrlich
Chairman,
DTC Perspectives
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Adriana Waterston
Chief Revenue Officer, Insights & Strategy Lead,
Horowitz Research
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Bio

Roslyn Daniels
President and Founder
Black Health Matters
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Bio

Reggie Ware
CEO
BlackDoctor.org
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Bio

Steve Millerman
President,
EMCAY
Bronze Sponsor
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About Aspire

Wed, September 21, 2022 / Talking DTC: DTC Print Opportunities

In this episode of Talking DTC with Bob Ehrlich, our founder and chairman and panelists will discuss print – a still important, but declining, medium. How has the print industry adapted to the decline? What are the opportunities for DTC in magazines and newspapers?


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Bob Ehrlich

Bob Ehrlich
Chairman,
DTC Perspectives
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Bio

Dave Paragamian
CEO,
Health Monitor Network
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Bio

Meghan Glenn
Sales Director, Media at Flowcode
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Christy Tetterton
Chief Strategy and Marketing Officer, Physician’s Weekly
Wed, Sep 28, 2022 / Talking Health: Increasing Minority Participation in Clinical Trials

Clinical trial recruiting can make or break your drug approval. Taking a long time to find participants, finding inadequate participants, or not getting the right sample can cost your company millions, if not billions, of dollars. And now, due to recent regulatory rulings, it is imperative that clinical trials include a more representative sample of minorities for a drug to get approved. Our panel of experts discusses the challenges in getting this representative sample of participants in your trial, what are some ways to increase participation, and how companies can improve their communication and recruitment strategies to increase the speed and makeup of their trial participation.


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Alexandra Ehrlich
Senior Director, Solution Engineering,
Inovalon
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Katharine Russman
Clinical Trials Coordinator,
International Neurorehabilitation Institute
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Dr. Judith Castor
Director of Regulatory and Clinical Affairs,
Aphios
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Dr. Eddilisa Martin
Owner & CEO,
M&B Sciences, Inc
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Michaele Lindsen-Johnson
Director of Clinical Trials and Business Development,
Medical Center of the Americas Foundation
Wed, Oct 19, 2022 / Talking DTC: Measuring DTC Campaign Success

How do DTC advertisers measure success? While ROI may be the bottom line, many metrics may be used to measure consumer response. Measurements are getting more precise and, with so many media vehicles used, more complex. Explore the best ways to set up a measurement system with leading experts.


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Bob Ehrlich

Bob Ehrlich
Chairman,
DTC Perspectives
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Kit Grimshaw
Senior Principal Omnichannel Marketing Product Lead,
IQVIA
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Ian Goldsweig
Senior Director, Crossix Analytics Services,
Veeva Systems
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Karin Hayes
Sr Director, Product Management,
Symphony Health, an ICON plc Company
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Amanda Powers-Han
Senior Partner and Chief Marketing Officer,
Greater Than One
Wed, Oct 26, 2022 / Talking Health: Increasing Minority Participation in Clinical Trials

Clinical trial recruiting can make or break your drug approval. Taking a long time to find participants, finding inadequate participants, or not getting the right sample can cost your company millions, if not billions, of dollars. And now, due to recent regulatory rulings, it is imperative that clinical trials include a more representative sample of minorities for a drug to get approved. Our panel of experts discusses the challenges in getting this representative sample of participants in your trial, what are some ways to increase participation, and how companies can improve their communication and recruitment strategies to increase the speed and makeup of their trial participation.


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Alexandra Ehrlich
Senior Director, Solution Engineering,
Inovalon
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Kaustav Chatterjee, MD
Medical Director, Global Medical Affairs,
AbbVie
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Shazia Ahmad
Senior Director, Head of Patient and Physician Services,
UBC
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Rosamund Round
Vice President, Patient Innovation Center,
Parexel
Wed, Nov 9, 2022 / Talking DTC: Innovations at Point of Care Advertising

Point of Care advertising has exploded in importance as every DTC advertiser wants their disease education and brand message to be seen by patients where they get treated. While most POC started as magazines, wallboards, pamphlets, in-office TV ads, the techniques used have evolved with the digital media explosion. Office coverage growth has made POC a national scalable media option. Hear from leading experts what is the future of POC.


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Bob Ehrlich

Bob Ehrlich
Chairman,
DTC Perspectives
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Samantha Brown
Senior Director of Business Development,
Mesmerize
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Wills Robbins
Founder & CEO,
Constant Media
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Keith Sedlak
EVP, Chief Growth Officer,
Health Monitor
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Italia Marr
Associate Media Director,
Greater Than One
Wed, Nov 30, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, Dec 7, 2022 / Talking DTC: Innovations at Point of Care Advertising

Point of Care advertising has exploded in importance as every DTC advertiser wants their disease education and brand message to be seen by patients where they get treated. While most POC started as magazines, wallboards, pamphlets, in-office TV ads, the techniques used have evolved with the digital media explosion. Office coverage growth has made POC a national scalable media option. Hear from leading experts what is the future of POC.


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Bob Ehrlich

Bob Ehrlich
Chairman,
DTC Perspectives
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Kendra Haines
VP, Investment,
Havas Media
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Linda Ruschau
Chief Client Officer,
PatientPoint
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Dan Wilmer
Chief Product Officer,
InStep Health
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Jordan Osborne
Lead Client Experience Manager,
Phreesia Life Sciences
Wed, Dec 14, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, Dec 21, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.


Wed, Dec 28, 2022 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.



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