SERAJ BHARWANI, Acuity Ads

Consumer Journey Automation for Healthcare


April 21, 2022 4:00 pm - 4:30 pm

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SERAJ BHARWANI

The rise in consumer empowerment has made healthcare marketing more complex. It is quite challenging for marketers to determine which combination of communication channels,  messages, reach, and frequency are most effective and efficient for guiding the users along the decision journey – awareness to education to self-advocacy towards achieving better health outcomes.

The goal of this presentation is to share successful journey marketing case studies in diabetes type 2, primary care for Medicare patients, and mental healthcare using illumin, the latest innovation in digital journey automation. The case studies will also address the nuances of communicating with the multicultural audience.