Amina Colter, Edelman Jackeline Stewart-Hawkins, Edelman

Overcoming Mistrust to Increase Multicultural Representation in Clinical Trials


April 21, 2022 12:00 pm - 12:45 pm

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Jackeline Stewart-Hawkins
Amina Colter

For too long, Black and Latinx community health concerns have been ignored. COVID-19 has highlighted deep racial and ethnic disparities across the United States that could prevent effective medicines and vaccines from reaching the populations who need them most. In a quick-turn assignment, Edelman was asked by a leading pharmaceutical company to encourage Black and Latinx participation in clinical trials via digital PSAs.