LISA WESTHAFER, GSW Syneos Health

The Science Behind CX Innovation in Healthcare


April 21, 2022 4:30 pm - 5:00 pm

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LISA WESTHAFER

CX in Healthcare is evolving rapidly, driving the need for medical device and pharmaceutical companies to bring innovation to the forefront of their customer journeys.  By leveraging behavioral science and a customer-centric approach, healthcare brands can build innovative solutions that solve customer pain points, drive business efficiency and elevate brand perception.