Matthew Crandall, Pleio

There is a Big Hole in the Heart of Healthcare

April 21, 2022 2:30 pm - 3:15 pm

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Matthew Crandall

A deeper look into how applying empathy moves patients from emotion to action for healthcare marketers.

Is EX – the empathy experience — the next normal in healthcare?

The move in digital engagement recognizes patients as people who are managing and juggling complexities and benefits of new treatment, ongoing care, and the comprehensive aspects of their individual lives.

In this evolution, what does the CX look like today and what will it look like in the future?

Pharma companies, consumer healthcare brands, and the industry as a whole, stand at an inflection point. It is the moment where the endless disruptions impacting all of us translate into finally making the most exciting, human and compassionate aspect of science – making healthcare products for better, longer lives –about humanity.