LISA WESTHAFER

Vice President, Customer Experience (CX) Strategy, GSW Syneos Health

With a 10 year background in CPG program planning and execution, including 6 years on Unilever as a CX & CRM Center of Excellence lead, Lisa brings advanced digital experience to healthcare. Since joining GSW Syneos Health, Lisa has worked as a lead engagement strategist to develop innovative activations grounded in behavioral science for medical device and pharmaceutical clients, including conversational AI, multi-channel marketing automation, Digital Therapeutics (DTx), and wearable device + companion app eCommerce CX strategies.