Director of Social Media Intelligence & Communities, ICON
Michael Durwin is a 26-year veteran of social media strategy and research. With experience across a dozen industries both on the agency and brand side, he brings a holistic view of the many use cases for social intelligence. He has worked with brands ranging from HBO to the islands of Bermuda, and has helped launch the first Kindle, the first brand on YouTube, predicted the 2016 U.S. election in 2015, and tracked “a new flu-like virus in China” that didn’t yet have a name. He currently works as the Director of Social Intelligence & Communities at ICON out of their Boston office where his team uses social intelligence to better understand the patient voice in all aspects of their lives and create awareness of the opportunities for clinical trial participation.