Never before has self- reported, first-party data been more important in efforts to reach patients and caregivers with important messaging that they can trust, through means that they can trust. With cookie-based online advertising nearing to a close, how does this affect pharmaceutical and life-science marketers, who messages must reach the right patients at the right time? Discover innovative identity-based solutions to help connect your brand in meaningful ways with target health audiences in this new era of a cookie-less world.
Three Key Takeaways
- The Reinvention of the Industry: Fear not- The demise of the cookie is a good thing. This new era of advertising is better for brands and consumers. Learn how companies are refocusing and reinventing how they reach consumers.
- The Benefits:Understand the benefits of targetable unique identifiers and how they help to protect consumer privacy and consumer build trust.
- Solutions That Fuel Performance:Discover how identity-based solutions perform better than cookie-based targeting and learn Marketing 2.0 strategies to identify, engage, and activate patient populations in a cookie-less world.