SVP, Health, Edelman
Amina Colter is a senior vice president in Edelman’s Atlanta office and leads Edelman’s multicultural health team. She has extensive experience providing strategic counsel to pharmaceutical, medical device and diagnostic, and health and wellness companies. She oversees the development and implementation of integrated healthcare communications campaigns targeting both clinicians and consumers.
As a marketing and communications strategist, Amina works to ensure clients and brands create thoughtful and effective DEI and multicultural communications strategies. Her recent work includes award-winning multicultural marketing campaigns and brand strategy ideation for a variety of clients, including AbbVie, the Boris Lawrence Henson Foundation, CommonSpirit Health, Janssen, Genentech, Merck, Pfizer, Weill Cornell Medicine, and Wellstar Health System.
Prior to joining Edelman, Amina worked for GCI Health where she led multi-channel U.S. and global campaigns and events. Amina began her healthcare public relations career at Chandler Chicco Agency. Amina’s broad range of communications experience includes: product approvals and consumer brand campaign launches; media relations, including consumer and trade; stakeholder relations, including physician and third-party advocacy; corporate communication, including internal communications, issues management and change management.
She earned a Bachelor of Arts in Communications with a minor in Public Health from George Washington University in Washington D.C.