Marketing Manager, Inspire Medical Systems, Inc.
As a Marketing Manager at Inspire Medical Systems, Heather Gilbert has played an invaluable role in shaping the company’s future through the power of patient outreach. During her time at Inspire, she has participated in research to inform Inspire’s patient journey and inform brand guidelines, developed content for national television and radio campaigns, created and moderated Inspire’s social media pages, and is now leading Inspire’s biggest patient program which connects with over 100,000 patients each year.
Inspire Medical Systems is one of the first medical device companies to develop a consumer-first mindset in their media and advertising, and Heather has played an integral role in building the DTC strategy. As one of the founding members of the marketing team, she’s seen firsthand the life-changing impact of Inspire, which has fueled her to continue innovating and improving Inspire’s DTC program to help as many patients as possible.
Heather graduated from the University of St. Thomas in St. Paul, Minnesota with a Bachelor of Science degree in Neuroscience. She lives in Minneapolis, Minnesota and enjoys traveling, staying active, trying new restaurants, and teaching dance in her spare time.