Vice President of Brand & Agency, Addressability at LiveRamp
Joe Lyons is the Vice President of Strategic Partnerships of Addressability for Brands & Agencies at LiveRamp. In his current role, he is responsible for helping brand and agency partners migrate their workflows away from third-party cookies to a more addressable, sustainable solution. Joe has over 25 years of sales and business development experience in the adtech and martech industry, where his role has been vital to the growth of companies including DoubleClick (acquired by Google), Undertone (acquired by Perion), Right Media (acquired by Yahoo!)Turn (acquired by Singtel), and Arbor (acquired by LiveRamp).