Matthew Crandall
VP of Sales, Pleio
Matthew’s career spans over 30 years, with most of it in pharma, including client, agency and consultative selling.
He completed his undergraduate studies at the University of Michigan, with a double-major in Communications and Psychology and then earned an MBA in Marketing from the University of Massachusetts.
Before focusing on healthcare, his first role was in spirits, where he was recruited for a management training program with rotations in field sales, sales promotion, and IT/Forecasting before being promoted to a brand management position on Baileys Irish Cream. With an objective of boosting off-season sales of Baileys, he create a new summertime drink and named it the Baileys Dream Shake which was promoted nationally for increased customers and sales.
Continuing to work in brand marketing, he held positions on OTC brands at Pfizer, and on Trojan condoms at Carter Products, where he launched the first non-latex polyurethane condom to protect consumers with latex allergies. Then at Bristol-Myers Squibb, he was Rx and DTC marketing for the launch of the first one-dose topical treatment for yeast infections.
Turning his focus to HCP and DTC communication strategies, Matthew spent 5 years in Agency management at Publicis, launching Crest Whitestrips, ThermaCare heatwraps, and was responsible for the launch of a Novo Nordisk insulin brand.
His sales experience includes HCP and Patient responsibilities in print, digital and TV. He was the most successful seller at both dLife and more recently at Outcome Health, where he was the first seller to achieve annual sales of $10M and $20M. He also created and mangaged a mid-market team to expand sales beyond the Top 25 pharma manufacturers.
In his current role, Matthew is responsible for sales strategy and execution at Pleio, where started earlier this year, and is currently partnering with clients for 2022 and beyond
Matthew lives in Westchester, NY with his wife and three children who span high school, college and a college graduate, who competes at home for optimal conference call locations.
He started his healthcare career on the client side, working in marketing management positions at manufacturers such as Bristol-Myers Squibb and Pfizer. “As the client”, said Crandall, “I loved the challenge of owning the full P&L, responsible for all aspects of the brand, including acquisition and adherence. However, it is far too common to see patients make it all the way through their journey to finally get an appropriate diagnosis and prescription treatment, and then never fill their first prescription, or to fall short in terms of compliance and adherence.” This is a huge gap, leaving many physicians frustrated, and leaving patients short of treatment goals.
“What excites me about Pleio is that we offer very simple and elegant solutions to help patients get off to a good start on therapy.” Many brands recognize patient engagement and adherence as an issue limiting sales and patient outcomes, and have clinical solutions, or digital CRM programs, but the problem is that patients either don’t utilize these, or they have another need – for emotional support. Pleio recognizes that sometimes patients just need to hear from someone who can empathize with them and offer some non-clinical strategies for treatment success.
