Sr. Vice President, Science Affinity Lead, ApotheCom
Serena has over 17 years of organizational experience across pharmaceuticals, marketing, and medical communications agencies. Serena has built diverse commercial experience across patient, caregiver, HCP, and advocacy support services communications as well as market conditioning, product launch, and corporate marketing. She has led teams to award-winning campaigns, programs, and initiatives bridging multiple stakeholders, disciplines, and lifecycle stages, with recognitions and awards, including marketing team winner from PM360 ELITE, MM&M, Webby, and Marcom. Serena holds a BS in Microbiology and a MBA in Marketing.