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Vice President, Strategy, Heartbeat

Simon Beins


A skilled strategy tactician, Simon Beins has been a key member of Heartbeat’s strategic offering for more than 17 years. He has, quite literally, grown the company’s Strategy practice from the ground up, and helped establish the immensely high watermark for quality strategic output that has become synonymous with the agency’s most successful client engagements.

Simon serves as the trusted lead across a number of Heartbeat’s largest brands and across a wide range of therapeutic areas, including neurology, immunology, CNS, as well as corporate level branding. His strategic insights and brand leadership have led to countless industry awards and critical acclaim for Heartbeat’s most highly-decorated campaigns.

Simon resides in Hawaii with his wife, Jenny, and their two beautiful children, Evie and Julian. It’s ok to be jealous.