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General Manager, Veeva Crossix

Sarah Caldwell

As General Manager, Crossix Analytics, Sarah is responsible for Crossix measurement & optimization and audience targeting solutions. Crossix leverages connected health data to help life sciences more effectively activate, measure, and optimize their marketing investments.

Sarah joined Crossix in 2007 and has consulted with pharmaceutical brands across various therapeutic areas and business situations, including launch and loss of exclusivity. She is a highly regarded industry thought leader and is regularly quoted in publications such as PM360, PharmaVOICE and MM&M. Sarah holds a B.S. in management information systems from Saint Joseph’s University.



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