Wendy is a media executive who has mastered the balance between brand building, demand generation, and long-term equity. As a hands-on leader with a deep understanding of data analytics and omnichannel performance, Wendy is highly skilled in new and emerging media channels and platforms across the complex media ecosystem.
With her omnichannel approach and depth of experience, Wendy guides her clients with strategies that outperform the market, generating value and ROAS (return on advertising spend) and increasing brand equity. Her work with both new and mature brands in the pharmaceutical, healthcare, financial, and e-commerce industries has been recognized as the industry’s best work, as shown by over 50 award wins. Specifically, for the pharmaceutical & healthcare categories, she has driven performance media strategy for companies including Astellas Pharma, Acadia Pharmaceuticals, Takeda Pharmaceutical Company, GlaxoSmithKline, Cigna, Aetna, and Humana.
Most recently, Wendy built a data-driven performance media agency, creating one of the best performing businesses at Omnicom Media Group. Drawing on her focused, high-energy, and agile market approach, Wendy exceeded goals by producing a 40%+ EBIT margin for five consecutive years.
Before joining Omnicom Media Group, Wendy was SVP, Media Director at Geometry/Grey Direct WPP where she oversaw the Media and Strategy, Planning and Execution for all media channels. As the lead for Mediacom, Wendy built a direct-to-consumer point of care (POC) practice for GSK.
Wendy was inducted into the DMN Marketing Hall of Femme, selected as a three-time ANA International Echo judge, and named as a member of the Poc3 Industry Advisory Group. Wendy shares her expertise in media and performance marketing as a Media Village columnist. She has served as a 4A’s Committee Chairperson as well as taking part on Media, Digital and Measurement committees. Wendy has received certifications from the Trade Desk Programmatic, AWS Technical Essentials Day, and SHRM Workforce Management in the Time of Covid-19. Wendy is a graduate of Omnicom University Senior Management Program, a pre-eminent Harvard Business School developed program, as well as a graduate of Long Island University.