About Forum on Virtual Care Marketing

About the Conference

With the move of many people to online and virtual health, and the abundance of patients going to get their health information online and on social media, the Xpectives.Health Summit is hosting it’s second track on virtual care. This event will cover the state of telehealth and it’s future. Best in class case studies, strategies, and research will be presented at this event, as well as how to market your data or services through these mediums. Don’t miss this important event discussing all the new opportunities to reach healthcare consumers at home and not be left behind in this rapidly changing area.

Xpectives.Health Summit
Xpectives.Health is a full year of healthcare advertising events, happening virtually from January-summer and culminating at The Xpectives.Health Summit, home of the DTC National, April 19-21 in Boston. The core of Xpectives.Health is the 20+ year DTC National and 5+ year Hospital Marketing National events, with tracks for new audiences under one roof. Events at the Xpectives.Health Summit include:

2023 Xpectives.Health Summit Tentative Agenda

April 18
  • DTC 101 (2 DTC U credits) (Separate pass purchase required)
  • DTC Master Class: Digital & Social
  • Multicultural Health Marketing 101

April 20
  • DTC National Conference Day 1 (2 Master Class Credits)
  • Forum on Virtual Care Marketing (2 Master Class Credits)
  • Hospital Marketing National Conference
  • Top DTC Marketers of the Year & Hall of Fame Awards Ceremony
  • Multicultural Health National Conference (2 Master Class Credits)
  • Hospital Marketing Awards Ceremony

April 21
  • DTC National Conference Day 2 (2 Master Class credits)
  • Forum on Medical Device Marketing (2 Master Class Credits)
  • DTC Forum on Clinical Trials (2 Master Class Credits)
  • Women’s Health Business Conference
  • DTC Advertising Awards Ceremony

Conference fees are fully refundable up to 90 days prior to conference start. Between 90 and 60 days prior to conference start, 50% is refundable. Within 60 days prior to conference start, no refunds can be given. However, attendees who cancel within 60 days prior to conference start will receive a credit good for one calendar year to use at any DTC Perspectives events or online classes. Passes can be transferred to a colleague if transferred 3 weeks prior to the event.


All attendees are required to be fully vaccinated for COVID-19 two weeks prior to conference start. By purchasing a pass to the Forum on Health Marketing Innovation & Technology one agrees that they are already or will be fully vaccinated two weeks prior to the conference.


Consistent with current protocols in Boston, the state of Massachusetts, and based on current Federal Guidance from the CDC, masks and social distancing are strongly recommended but no longer required to attend this event. We will have masks, temperature checks, and hand sanitizer available for all participants but they are not required. If recommendations or requirements from any of these organizations are updated, new protocols will be issued at that time to comport with those changes. Please be careful in your attendance, try to mask and distance if/when possible, and please do not attend if you have a fever, loss of taste or smell, or any other symptoms of COVID or any other communicable disease.