Amy Gittelman, Populus Egbavwe Pela, Fingerpaint Heath Morlok, Merck Sonja Fisher, Biogen

Virtual Care’s Place in the Media Mix

April 20, 2022 2:30 pm - 3:30 pm

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Amy Gittelman
Sonja Fisher
Heath Morlok
Egbavwe Pela

With any new opportunity, there are questions about what part of the media mix and budgeting process it falls within. Learn about different perspectives from agency executives as to why it may not necessarily fall into the point of care bucket.