Dir, Point of Care, Publicis Health Media
Yesenia Bautista leads several DTC/HCP integrated brands at Publicis Health Media, working in conjunction with a talented and dedicated team. She is a 14-year agency veteran with focus on Point of Care, across an array of categories including pharmaceutical, consumer product goods and over the counter products. Yesenia has extensive experience across several medical conditions including high cholesterol, heart failure, migraine, osteoporosis, cancer, dry eye disease and inflammatory diseases.
She is passionate about empowering people with patient centric support on their conditions to achieve better health outcomes. Yesenia believes patients need to be informed on their health conditions and treatment options, and POC is a key pillar in each patient journey. Additionally, Yesenia has garnered experience on the Healthcare creative agency side as well as HCP media directly within the POC channel. Most recently, Yesenia is driving DE&I into every campaign looking to engage underserved populations at the most granular level.
Yesenia is a proud member of the Point of Care Marketing Association, where she serves as a core industry voice in helping shape the future for point of care marketing. In 2022, Yesenia was recipient of the Xpectives Health Agency Vanguard Award for her work in Point of Care.