Amalia Santon, Memorial Hermann Health System Andrew J. Snyder, Orlando Health JESSICA SHEPHERD, MD, MBA, FACOG, Verywell

Successful Strategies for Marketing and Branding in Women’s Health

Staffordshire April 21, 2022 3:00 pm - 3:30 pm

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Jessica Shepherd, MD, MBA, FACOG
Andrew J. Snyder
Amalia Santon

It is well established that women are the chief purchasing officers in almost every business sector, this is especially true in health care.  Technology, geography, culture, socio-economic factors, demographics, and generational preferences all impact how women respond to marketing and advertising. The marketing, branding, and advertising experts on the panel will share successful strategies and tactics to gain the attention, business, and loyalty of women.