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October 26-27, 2023, W Hoboken

Xpectives.Health University

Schedule

Xpectives.Health University is excited to return to Hoboken NJ this October 26-27, 2023 featuring four programs offering certification in healthcare marketing.

Discover a world of cutting-edge knowledge and unparalleled networking opportunities at our upcoming conference! From essential entry-level insights to advanced strategies, our conference sessions and award ceremonies promise to elevate your expertise and celebrate outstanding achievements in the realm of consumer health marketing.

Don’t miss this exclusive opportunity to expand your horizons, forge valuable connections, and be recognized for your outstanding achievements in consumer health marketing.

Day 1 Agenda | October 26

DTC 101
DTC Master Class: Point of Care
Early Career Achievement Awards

Day 1 / October 26, 2023

Xpectives.Health University Track: DTC 101

Requires separate pass purchase for access
Visit Conference Page

12:00-12:15

Welcome Remarks


12:15-1:45 | St. George A&B

DTC 101 Courses:

Introduction to Direct-to-Consumer (DTC) Marketing

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Brent Rollins, RPh, PhD
Associate Professor of Pharmacy Administration, PCOM – Georgia School of Pharmacy and Associate Direct of Education, Xpectives.Health

Understanding The Regulatory Issues in DTC

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Moulakshi Roychowdhury, PharmD, JD
Global Head, Regulatory Advertising & Promotion,
Allergan Aesthetics, an AbbVie Company

1:45-3:30 | St. George A&B

DTC 101 Courses:

The Basics of Targeting and Segmentation

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Chris Neuner
Chief Strategy Officer,
PulsePoint

Fundamentals of Mass Media Marketing

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Beth Harper Gray
Owner/Founder,
Gray Matter Marketing, LLC

Understanding the ROI of DTC Marketing

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Fred Church
Founder,
Format Analytics

3:30-4:45 | St. George A&B

DTC 101 Courses:

Understanding Disease Education Campaigns

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Melissa Andrews
Global Client Lead,
Omnicom

The Basics of DTC Marketing at the Doctor’s Office

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Linda Ruschau
Chief Client Officer,
PatientPoint

4:45-5:30 |

DTC 101 Courses:

The Fundamentals of Digital DTC Marketing

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Mike Spitz
Chief Strategic Storyteller,
Blitz Strategy, LLC

Basic DTC Digital Marketing Strategies

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Frank Chipman
Vice President,
Advanced Insights & Marketing

Wrap-Up


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


7:00-9:00 |

Early Career Achievement Awards

Early Career Achievement Inductees

Day 1 / October 26, 2023

Xpectives.Health University Track: DTC Master Class: Point of Care

Requires separate pass purchase for access
Visit Conference Page

12:00-12:15

Welcome Remarks



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


7:00-9:00 |

Early Career Achievement Awards

Early Career Achievement Inductees

Day 2 Agenda | October 27

MCH 101
DTC Master Class: Digital & Social

Day 2 / October 27, 2023

Xpectives.Health University Track: DTC Master Class: Digital & Social

Requires separate pass purchase for access
Visit Conference Page

12:00-12:15

Welcome Remarks


12:15-1:45 |

DTC Master Class: Digital & Social Courses

From Pandemic to Endemic to Nodemic: How COVID has Permanently Transformed DTC Marketing

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Mike Spitz
Chief Strategic Storyteller,
Blitz Strategy, LLC

DTC and The Streaming “TV” Marketplace

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STEVE PALMISANO
Founder,,
AdElevate

1:45-3:30 |

DTC Master Class: Digital & Social Courses

Search & Social Media Advertising

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IAN OREKONDY
Chief Executive Officer,
Pranify

Social Media: Overview, Community Management, & Influencer Marketing

In this multi-part course from Klick Health, you will learn about key areas within social media.

The Importance of Community Management in the Pharmaceutical Industry

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AMANDA SCRIVER
Associate Manager, Community Engagement,
Klick Health

Influencer Marketing & Strategy

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THOMAS ENGSTROM
Group Director of Influencer Marketing,
Klick Health
3:30-4:45 |

DTC Master Class: Digital & Social Courses

The New Revolution in DTC Advertising

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Frank Chipman
Vice President,
Advanced Insights & Marketing

YouTube 101 for Pharma Marketers

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GARRET LEAHEY
Senior Partnership Lead, Pharma & OTC,
Google
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PRIYA MONE
Senior Pharma and OTC Brand Strategist & Creative Lead,
Google
4:45-5:30 |

DTC Master Class: Digital & Social Courses

Managing Identity in a Cookieless World

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EMILY KISTNER
Director, New Business & Identity Solutions,
Adstra

Blockchain in Healthcare

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NADIA KHATRI
VP, Connections Planning,
Havas Media

Managing Your DTC Levers Of Growth

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ZACHARY SHAPIRO
Senior Vice President, Strategy,
Wunderman Thompson Health

Panel Discussion

Wrap-Up


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


7:00-9:00 |

Agency Vanguard Awards

Agency Vanguard Inductees

Day 2 / October 27, 2023

Xpectives.Health University Track: Multicultural Health Marketing (MCH) 101

Requires separate pass purchase for access
Visit Conference Page

12:00-12:15

Welcome Remarks


12:15-1:45 |

MCH 101 Courses:

Multicultural Health Marketing: An Industry Overview

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Sheila Thorne
President & CEO,
Multicultural Healthcare Marketing Group

More Than Just a Translation: A Dedicated Approach for Multicultural Marketing in Pharma

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Steve Millerman
General Manager,
Fingerpaint Multicultural

1:45-3:00 |

MCH 101 Courses:

Healthcare in the Black Community: The Untold Human Truths

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Albert Thompson
Director Brand Strategy,
Transient Identiti

Multicultural Health Marketing: Hispanic 101

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Carlos Santiago
President & Chief Strategist, Santiago Solutions Group; Co-founder & Co-Architect, Cultural Inclusion Accelerator; Co-founder, AIMM
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Alyssa Villavicencio
Marketing Specialist,
Santiago Solutions Group
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Sofía Ortiz
Cultural Marketing Manager,
Santiago Solutions Group

3:00-4:15 |

MCH 101 Courses:

Meaningful Connections with Asian Americans in Healthcare Marketing – Understanding the Audience

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Iris Yim
Vice President,
Asian American Advertising Federation
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Jeannie Yuen
Strategy Lead,
APartnership

LGBTQ Health Concerns/ High Indexing and How to Reach

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Todd Evans
President and CEO,
Rivendell

4:15-5:30 |

MCH 101 Courses:

Reaching Diverse Audiences in a Fragmented Media Ecosystem

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Adriana Waterston
Chief Revenue Officer, Insights & Strategy Lead,
Horowitz Research

Best Practices for Approaching & Developing Multicultural Health Marketing Programs

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Karla Fernandez Parker
Managing Director – TX,
Sensis

5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


7:00-9:00 |

Agency Vanguard Awards

Agency Vanguard Inductees