October 26-27, 2023, W Hoboken
Xpectives.Health University
Schedule
Xpectives.Health University is excited to return to Hoboken NJ this October 26-27, 2023 featuring four programs offering certification in healthcare marketing.
Discover a world of cutting-edge knowledge and unparalleled networking opportunities at our upcoming conference! From essential entry-level insights to advanced strategies, our conference sessions and award ceremonies promise to elevate your expertise and celebrate outstanding achievements in the realm of consumer health marketing.
Don’t miss this exclusive opportunity to expand your horizons, forge valuable connections, and be recognized for your outstanding achievements in consumer health marketing.
Discover a world of cutting-edge knowledge and unparalleled networking opportunities at our upcoming conference! From essential entry-level insights to advanced strategies, our conference sessions and award ceremonies promise to elevate your expertise and celebrate outstanding achievements in the realm of consumer health marketing.
Don’t miss this exclusive opportunity to expand your horizons, forge valuable connections, and be recognized for your outstanding achievements in consumer health marketing.
Day 1 Agenda | October 26
DTC 101
DTC Master Class: Point of Care
Early Career Achievement Awards
DTC Master Class: Point of Care
Early Career Achievement Awards
Day 1 / October 26, 2023
Xpectives.Health University Track: DTC 101
Requires separate pass purchase for access
12:00-12:15
Welcome Remarks
12:15-1:45 | St. George A&B
DTC 101 Courses:
Introduction to Direct-to-Consumer (DTC) Marketing
Understanding The Regulatory Issues in DTC
1:45-3:30 | St. George A&B
DTC 101 Courses:
The Basics of Targeting and Segmentation
Fundamentals of Mass Media Marketing
Understanding the ROI of DTC Marketing
3:30-4:45 | St. George A&B
DTC 101 Courses:
Understanding Disease Education Campaigns
The Basics of DTC Marketing at the Doctor’s Office
4:45-5:30 |
DTC 101 Courses:
The Fundamentals of Digital DTC Marketing
Basic DTC Digital Marketing Strategies
Wrap-Up
5:30-7:00 | Exhibit Hall | America Ballroom
Cocktail Party
Day 1 / October 26, 2023
Xpectives.Health University Track: DTC Master Class: Point of Care
Requires separate pass purchase for access
12:00-12:15
Welcome Remarks
5:30-7:00 | Exhibit Hall | America Ballroom
Cocktail Party
Day 2 Agenda | October 27
MCH 101
DTC Master Class: Digital & Social
DTC Master Class: Digital & Social
Day 2 / October 27, 2023
Xpectives.Health University Track: DTC Master Class: Digital & Social
Requires separate pass purchase for access
12:00-12:15
Welcome Remarks
12:15-1:45 |
DTC Master Class: Digital & Social Courses
From Pandemic to Endemic to Nodemic: How COVID has Permanently Transformed DTC Marketing
DTC and The Streaming “TV” Marketplace
1:45-3:30 |
DTC Master Class: Digital & Social Courses
Search & Social Media Advertising
Social Media: Overview, Community Management, & Influencer Marketing
In this multi-part course from Klick Health, you will learn about key areas within social media.
The Importance of Community Management in the Pharmaceutical Industry
Influencer Marketing & Strategy
3:30-4:45 |
DTC Master Class: Digital & Social Courses
The New Revolution in DTC Advertising
YouTube 101 for Pharma Marketers
4:45-5:30 |
DTC Master Class: Digital & Social Courses
Managing Identity in a Cookieless World
Blockchain in Healthcare
Managing Your DTC Levers Of Growth
Panel Discussion
Wrap-Up
5:30-7:00 | Exhibit Hall | America Ballroom
Cocktail Party
Day 2 / October 27, 2023
Xpectives.Health University Track: Multicultural Health Marketing (MCH) 101
Requires separate pass purchase for access
12:00-12:15
Welcome Remarks
12:15-1:45 |
MCH 101 Courses:
Multicultural Health Marketing: An Industry Overview
More Than Just a Translation: A Dedicated Approach for Multicultural Marketing in Pharma
1:45-3:00 |
MCH 101 Courses:
Healthcare in the Black Community: The Untold Human Truths
Multicultural Health Marketing: Hispanic 101
3:00-4:15 |
MCH 101 Courses:
Meaningful Connections with Asian Americans in Healthcare Marketing – Understanding the Audience
LGBTQ Health Concerns/ High Indexing and How to Reach
4:15-5:30 |
MCH 101 Courses:
Reaching Diverse Audiences in a Fragmented Media Ecosystem
Best Practices for Approaching & Developing Multicultural Health Marketing Programs
5:30-7:00 | Exhibit Hall | America Ballroom
