About Forum on Health Marketing Innovation & Technology

About the Conference

With the move of many people to online and virtual health, and the abundance of patients going to get their health information online and on social media, DTC Perspectives will be having our first event on Digital and Virtual Health. This event will cover healthcare on social media and online, as well as covering virtual health such as telemedicine, mobile devices, wearables, and other such ways that companies work on marketing and selling products online and virtually. Best in class case studies, strategies, and research will be presented at this event, as well as how to market your data or services through these mediums. This event focuses on anyone who has a product or service that wants to reach their patients online, be it on Facebook, Google, on the web, or during a Virtual Health visit and is recommended for those involved in pharmaceuticals, OTC, hospitals/doctors, aesthetic medications, insurance, health promotion, and any digital marketers. Don’t miss this important event discussing all the new opportunities to reach healthcare consumers at home and not be left behind in this rapidly changing area.

Xpectives.Health Summit

Xpectives.Health is a full year of healthcare advertising events, happening virtually from January-summer and culminating at The Xpectives.Health Summit, home of the DTC National, April 19-21 in Boston. The core of Xpectives.Health is the 20+ year DTC National and 5+ year Hospital Marketing National events, with tracks for new audiences under one roof. Events at the Xpectives.Health Summit include:

Tentative Agenda

April 19
  • Welcome Party
  • DTC 101 (2 DTC U credits) (Separate pass purchase required)

April 20
  • 2022 DTC National Conference Day 1 (2 Master Class Credits)
  • Forum on Telehealth Marketing (2 Master Class Credits)
  • Hospital Marketing National Conference
  • DTC Top 25 Marketers of the Year & Hall of Fame Awards Ceremony
  • Multicultural Health National Conference (2 Master Class Credits)
  • Hospital Marketing Awards Ceremony

April 21
  • 2021 DTC National Conference Day 2 (2 Master Class credits)
  • OTC National (2 Master Class Credits)
  • DTC Forum on Health Marketing Innovation, Technology, and Clinical Trials (2 Master Class Credits)
  • Women’s Health Conference
  • DTC Advertising Awards Ceremony

Conference fees are fully refundable up to 90 days prior to conference start. Between 90 and 60 days prior to conference start, 50% is refundable. Within 60 days prior to conference start, no refunds can be given. However, attendees who cancel within 60 days prior to conference start will receive a credit good for one calendar year to use at any DTC Perspectives events or online classes. Passes can be transferred to a colleague if transferred 3 weeks prior to the event.


All attendees are required to be fully vaccinated for COVID-19 two weeks prior to conference start. By purchasing a pass to the Forum on Health Marketing Innovation & Technology one agrees that they are already or will be fully vaccinated two weeks prior to the conference.