BOSTON | The Westin Copley Place

2 days of learning sessions / 3 days of events
7 conference tracks

October 12-14
Conference

Schedule

The Xpectives.Health Summit will be DTC Perspectives’ first in-person event since April 2019. Anchored by the DTC National Conference, the Summit will add other conferences as individual tracks to the event to expand on educational opportunities for understanding the healthcare consumer. These events include:
– DTC National
– Hospital Marketing National Conference
– Women’s Health Conference
– Forum on Health Marketing Innovation & Technology
– Forum on Digital & Social Media
– DTC 101
– Multicultural Health National
Pre Conference / October 12, 2021

Pre-Conference Events

Plantinum Passes & Innovator Dinner Passes have Access to these Events Only

https://xpectives.health/wp-content/uploads/2021/06/cocktailparty1-appetizers-6281830_640-160x160.jpg
7:00pm | Staffordshire

Cocktail Party

Essex Foyer | Platinum Passes and Innovator Dinner Passes Only

https://xpectives.health/wp-content/uploads/2021/06/DTC-Innovator-Awards-square-160x160.jpg
7:00pm | Staffordshire

Innovator Awards Ceremony

View the 2021 Innovators of the Year


Day 1 Agendas | October 13

Four Individual Tracks
Day 1 / October 13, 2021

DTC National Tracks: POC Forum & Targeted Audiences Tracks

Must Have DTC National Pass to Attend these Sessions
Visit Conference Page

9:00-9:15 | Main Stage | Essex Center/South

Welcome Remarks


9:15-10:00 | Main Stage | Essex Center/South

COVID Impacts at the Point of Care

https://xpectives.health/wp-content/uploads/2021/09/Nicole-Divinagracia-headshot.jpg
Nicole Divinagracia
Executive Director,
The Point of Care Communication Council
Sarah Bast
SVP, Point of Care Lead ,
Publicis Health Media

10-00-10:45 | Main Stage | Essex Center/South

COVID Impact – The Latest Trends on Health Behavior During COVID and Implications for DTC

https://xpectives.health/wp-content/uploads/2021/07/YashMK2_8167HC-web-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/Victoria_Summers-245x254-1-160x160.jpg
Yasasvi (Yash) Popuri
Principal,
ZS
Victoria Summers
Associate Principal,
ZS

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

11:15-11:45 | Main Stage | Essex Center/South

How a Revolutionary Approach to Market Research has Transformed Pharma Brand Engagement

https://xpectives.health/wp-content/uploads/2021/07/Kathryn-Ticknor-Robinson-KTR-Headshot-web-160x160.jpg
Kathryn Ticknor Robinson
Head of Research,
inVibe Labs

11:15-11:30 | Exhibit Hall | America Ballroom

*Sponsored Session* Advertising or Badvertising? How to Build Your Brand with Great Work

https://xpectives.health/wp-content/uploads/2021/08/Dave-Paragamian-pic160-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/08/Linda-Bennett160-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/08/Laurence-Richards160-160x160.jpg
Moderator: Dave Paragamian
CEO,
Health Monitor Network
Linda Bennett
EVP, Managing Director,
Hill Holliday Health
Laurence Richards
EVP, Managing Director,
PRECISIONeffect

11:45-12:15 | Main Stage | Essex Center/South

Points of Care: Provider Perspectives on Healthcare’s Reinvention

https://xpectives.health/wp-content/uploads/2021/07/Dr.Jahanzeb-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/LindaRuschau_2017_02_Final-square-160x160.jpg
Mohammad Jahanzeb, MD, FACP, FASCO
Chief Medical Oncology Scientific and Strategic Advisor, GenesisCare
Founder and Managing Partner, Florida Precision Oncology Research and Consulting, LLC
Clinical Affiliate Professor, Department of Integrated Medicine,
Charles E. Schmidt College of Medicine, Florida Atlantic University
Linda Ruschau
Chief Client Officer,
PatientPoint

11:45-12:15 | Exhibit Hall | America Ball Room

*Sponsored Session* The Persistence of Care: How Insulet, maker of Omnipod, and InStep Health Partnered to Create a Genuinely Omnichannel Marketing Campaign

https://xpectives.health/wp-content/uploads/2021/09/lucas_escobar.png
https://xpectives.health/wp-content/uploads/2021/01/Michael-Byrnes-BW.jpg
Lucas Escobar
Senior Manager, Consumer Marketing,
Insulet Corporation
Michael Byrnes
Chief Sales Officer,
InStep Health

12:15-12:45 | Exhibit Hall | America Ballroom

*Sponsored Session* Content Speakers: Using Data Signals as a Portal into Patient Needs

Sponsored by Verywell
https://xpectives.health/wp-content/uploads/2021/09/Joetta-160x160.png
https://xpectives.health/wp-content/uploads/2021/09/Rob-Stephen-1-160x160.jpg
Joetta Gobell
Vice President of Research & Insights,
Dotdash
Rob Stephen
Senior Vice President, Marketing,
Verywell

12:15-1:00 | Main Stage | Essex Center/South

The Future of the Pharmacy and the Pharmacist

https://xpectives.health/wp-content/uploads/2021/09/RiteshPatel-295x305-1-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/09/Timothy-Aungst-headshot-BioglowClipped-160x160.png
https://xpectives.health/wp-content/uploads/2021/08/Amit-Gir-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/Parisa-Vatanka_headshot_v2-web-1-160x160.jpg
Ritesh Patel
Senior Partner, Global Digital Health,
FINN Partners
Timothy Aungst
PharmD, Associate Professor – Pharmacy Practice,
Massachusetts College of Pharmacy and Health Sciences
Dr. Amit Gir
CEO and Co-founder,
Phox Health
Parisa “Risa” Vatanka, PharmD, CTTS
Senior Director Corporate Alliances,
American Pharmacists Association

1:00-2:15 | Exhibit Hall | America Ballroom

Networking Lunch


2:15-3:30 | Main Stage | Essex Center/South

Addressing Health Disparities

https://xpectives.health/wp-content/uploads/2021/07/Roslyn.png
https://xpectives.health/wp-content/uploads/2021/07/Thorne_Sheila_HI-RES-Revised-web.jpg
https://xpectives.health/wp-content/uploads/2021/07/steve-millerman-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/Dr.-Jessica-Shepherd-copy-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/09/Eileen-Chin-headshot-295x305-1-160x160.jpg
Roslyn Daniels
Founder & President,
Black Health Matters
Sheila Thorne
President & CEO,
Multicultural Healthcare Marketing Group, LLC
Steve Millerman
President,
EMCAY
Jessica Shepherd, MD, MBA, FACOG
Chief Medical Officer,
Verywell
Eileen Chin
Managing Director,
CHM


3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

4:00-4:45 | Main Stage | Essex Center/South

ENTRESTO’S “Change of Heart”: Reinventing the MOA

https://xpectives.health/wp-content/uploads/2021/07/MARIA-SANCHEZ-PIC-web-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/JAN-FRANKS-PIC-160x160.png
Maria Sanchez
Associate Director, Consumer Marketing,
Novartis
Jan Franks
Group Creative Director,
McCann Health

4:45-5:30 | Main Stage | Essex Center/South

Using Advanced TV for Patient Engagement

https://xpectives.health/wp-content/uploads/2021/09/Brett-Saunders_Headshot-160x160.png
https://xpectives.health/wp-content/uploads/2021/09/Mallory-Halva_Headshot-160x160.jpg
Brett Saunders
Director of Innovative Media,
IQVIA
Mallory Halva
Director, Client Partnerships – Pharma,
WarnerMedia


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party

Sponsored by InStep Health


7:00-9:00 | Essex

Top 25 Marketers of the Year & Hall of Fame Awards

Sponsored by PatientPoint
Award Winners

Day 1 / October 13, 2021

Health Marketing Innovation & Tech Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

9:00-9:15 | Essex North

Welcome Remarks


9:15-10:00 | Essex North

Identifying Influential People & Perspectives to Improve Care Outcomes

https://xpectives.health/wp-content/uploads/2021/08/zach-pousman-2018-headshot-croppedWEB-160x160.jpg
Zach Pousman
CEO,
Helpfully
ANKITA DESHPANDA
Head of Innovation Accelerator,
Alexion Pharmaceuticals

10:00-10:45 | Essex North

Telemedicine for Fun and Profit

https://xpectives.health/wp-content/uploads/2021/07/Ed_Banf-headshot_rt-1-web-160x160.jpg
Edward Banfe
Vice President of Marketing,
Geneoscopy

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

11:15-1:00 | Essex North

The Digital Care Explosion – Engaging Patients through Virtual Channels

https://xpectives.health/wp-content/uploads/2021/05/Ray-Rotolo-bw-300.jpg
Raymond Rotolo
Chief Growth Officer,
Populus Media, Inc

1:00-2:00 | Exhibit Hall | America Ballroom

Networking Lunch


2:00-2:30 | Essex North

Blockchain, AI, and the Future of Healthcare

https://xpectives.health/wp-content/uploads/2021/07/Nadia-Khatri-Headshot-2019-2-160x160.jpg
Nadia Khatri
Director, Omnichannel Strategy,
BioPharm Communications

2:30-3:15 | Essex North

Digital Clinical Trials Marketing is an Opportunity for Earlier Involvement

https://xpectives.health/wp-content/uploads/2021/07/BradEinarsen-KlickHealth-Dec2018-1000-160x160.jpg
BRAD EINARSEN
VP, Social Media,
Klick Health

3:15-3:45 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

3:45-4:15 | Essex North

Supercharging Brand Promotion with RWE in the EHR

https://xpectives.health/wp-content/uploads/2021/07/Angelo_Campano.jpeg
Angelo Campano
SVP & Principal, Agency Channels,
OptimizeRx

4:15-5:30 | Essex North

Innovation in Healthcare Marketing Panel

https://xpectives.health/wp-content/uploads/2021/07/Alex-Ehrlich-headshot-1.jpg
https://xpectives.health/wp-content/uploads/2021/07/Angelo_Campano.jpeg
https://xpectives.health/wp-content/uploads/2021/07/Nadia-Khatri-Headshot-2019-2-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/Ed_Banf-headshot_rt-1-web-160x160.jpg
Alexandra Ehrlich
Principal Solution Consultant,
Oracle Health Sciences
Angelo Campano
SVP & Principal, Agency Channels,
OptimizeRx
Nadia Khatri
Director, Omnichannel Strategy,
BioPharm Communications
Edward Banfe
Vice President, Marketing ,
Geneoscopy


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party

Sponsored by InStep Health

Day 1 / October 13, 2021

Hospital Marketing National Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

9:00-9:15 | Staffordshire

Welcome Remarks


9:15-9:45 | Staffordshire

Bridging the Gap Between Hospital Marketing and Patient Behavior

https://xpectives.health/wp-content/uploads/2021/08/Andrea-Tappert-headshot-e1629144460665-160x160.jpg
ANDREA TAPPERT
Sr. Director, Crossix Marketing,
Veeva

9:45-10:15 | Staffordshire

Big Brand Learnings Applied to Hospitals

https://xpectives.health/wp-content/uploads/2021/07/Scott-weintraub_CMYK.jpg
Scott Weintraub
President,
Relevate Health Group

10:15-10:45 | Staffordshire

Using Research to Drive Messaging and Change Perceptions

https://xpectives.health/wp-content/uploads/2021/08/Hitchcock01.jpg
https://xpectives.health/wp-content/uploads/2021/08/Maria-Stearns-photo.jpg
Jean Hitchcock
Vice President, Marketing, Communications and Physician Relations,
Phoenix Children’s Hospital
Maria Stearns
Director, Healthcare Division,
Aloysius Butler & Clark

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

11:15-11:45 | Staffordshire

The Sweet Spot – Launching a NEW Pediatric Urgent Care Center During a Pandemic

https://xpectives.health/wp-content/uploads/2021/07/Deb-Pappas-160x160.jpeg
https://xpectives.health/wp-content/uploads/2021/07/Reem-Nouh-160x160.jpeg
Deb Pappas
Vice President, Chief Marketing and Communications Officer,
Connecticut Children’s Medical Center
Reem Nouh
Senior Vice President, Healthcare Branding & Strategy,
Adams & Knight

11:45-12:15 | Staffordshire

Keeping it Real, Making it Personal: Shedding Light on Behavioral Health

https://xpectives.health/wp-content/uploads/2021/07/Tory-Headshot.png
https://xpectives.health/wp-content/uploads/2021/07/GinaMatlockHeadshot1.jpg
https://xpectives.health/wp-content/uploads/2021/07/Rachel-Matlock.2021.jpg
Tory Daughrity
Director of Marketing & Public Relations,
Henry County Medical Center
Gina Matlock
Community Champion,
Henry County Medical Center
Rachel Matlock
Network Director of Telehealth Systems,
Henry County Medical Center

12:15-1:00 | Staffordshire

Hospital Ad Awards / Top Hospital Marketers of the Year / Hall of Fame Ceremony


1:00-2:00 | Exhibit Hall | America Ballroom

Networking Lunch


2:00-2:45 | Staffordshire

Inspiring Memphians to Get Their COVID-19 Vaccines When Skepticism Was on the Rise

https://xpectives.health/wp-content/uploads/2021/07/Bill-Swanston.jpeg
Bill Swanston
Partner, Executive Creative Director,
Frederick Swanston

2:45-3:30 | Staffordshire

Leveraging Discovery to Build a Brand Among Key Influencers

https://xpectives.health/wp-content/uploads/2021/07/Donna-Lee-Ubertalliweb-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/AndySemons_web-160x160.jpg
Donna Lee Ubertalli
VP of Marketing,
Dana-Farber Cancer Institute
Andy Semons
Founding and Strategic Planning Partner,
IPNY, Inc

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

4:00-4:45 | Staffordshire

A Case Study in Marketing Evolution: Modernizing the Content Strategy at Weill Cornell Medicine

https://xpectives.health/wp-content/uploads/2021/07/Elena-Wu-headshot-144x160.png
https://xpectives.health/wp-content/uploads/2021/07/Jackie-headshot-160x160.png
Elena Wu
Director of Marketing, External Affairs,
Weill Cornell Medicine
Jackie Donnelly
Regional Vice President
True North Custom

4:45 -5:30 | Staffordshire

Building Brand Equity After a New Partnership

https://xpectives.health/wp-content/uploads/2021/07/Carol-Norris-Smith-Headshot-160x160.jpeg
Carol Norris-Smith
Vice President, Marketing and Public Affairs
Penn Medicine Princeton Health


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party

Sponsored by InStep Health

Day 1 / October 13, 2021

DTC University Track: DTC 101

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

9:00-9:15

Welcome Remarks


9:15-10:45 | St. George A&B

DTC 101 Courses:

Introduction to Direct-to-Consumer (DTC) Marketing

https://xpectives.health/wp-content/uploads/2021/07/Brent-Rollins-Headshot-UPDATED-web-160x160.gif
Brent Rollins, RPh, PhD
Associate Professor of Pharmacy Administration,
PCOM – Georgia School of Pharmacy

Understanding The Regulatory Issues in DTC

https://xpectives.health/wp-content/uploads/2021/07/Mou-Headshots-3-1-160x160.jpg
Moulakshi Roychowdhury, PharmD, JD
Executive Director, Regulatory Affairs – Advertising & Labeling,
Allergan

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

11:15-1:00 | St. George A&B

DTC 101 Courses:

The Basics of Targeting and Segmentation

https://xpectives.health/wp-content/uploads/2021/07/Chris-Neuner-headshot-Web-160x160.jpg
Chris Neuner
SVP and GM of Digital Health Solutions,
PulsePoint

Fundamentals of Mass Media Marketing

https://xpectives.health/wp-content/uploads/2021/07/BethHarperGray2-150x150-1.jpg
Beth Harper Gray
Owner/Founder,
Gray Matter Marketing, LLC

Understanding the ROI of DTC Marketing

https://xpectives.health/wp-content/uploads/2021/07/Fred-SKIM-headshot-150x150-1.jpg
Fred Church
Founder,
Format Analytics

1:00-2:00| Exhibit Hall | America Ballroom

Networking Lunch


2:00-3:00 | St. George A&B

DTC 101 Courses:

Understanding Disease Education Campaigns

https://xpectives.health/wp-content/uploads/2021/07/Melissa-Andrews-headshot-UPDATED-160x160.jpg
Melissa Andrews
Vice President, Client Service,
Targetbase

The Basics of DTC Marketing at the Doctor’s Office

https://xpectives.health/wp-content/uploads/2021/07/LindaRuschau_2017_02_Final-square-160x160.jpg
Linda Ruschau
Chief Client Officer,
PatientPoint

3:15-3:45 | Exhibit Hall | America Ballroon

Networking Break

Sponsored by EMCAY

3:45-5:30 | St. George A&B

DTC 101 Courses:

The Fundamentals of Digital DTC Marketing

https://xpectives.health/wp-content/uploads/2021/07/Spitz-Blitz-Headshot-e1547672208613-150x150-1.jpg
Mike Spitz
Chief Strategic Storyteller,
Blitz Strategy, LLC

Basic DTC Digital Marketing Strategies

https://xpectives.health/wp-content/uploads/2021/07/Frank-Chipman-262x272-1-160x160.jpg
Frank Chipman
Vice President, US Healthcare Division,
Leger

Wrap-Up



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party

Sponsored by InStep Health


Day 2 Agendas | October 14

Four Individual Tracks
Day 2 / October 14, 2021

DTC National Tracks: General Sessions

Must Have DTC National Pass to Attend these Sessions
Visit Conference Page

9:00-9:30 | Main Stage | Essex Center/South

Welcome Remarks


9:30-10:00 | Main Stage | Essex Center/South

Culture Keepers: The Vital Call Marketing Strategy Evolution in Healthcare

https://xpectives.health/wp-content/uploads/2021/07/J-Kahner_biopic_2021-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/ankit_vahia-headshot_-_ankit_vahia_bw-160x160.jpg
Jason Kahner
President, Global Health & Wellness,
GREY
Ankit Vahia, PhD
Executive Strategy Director,
GREY

10:00-10:30 | Main Stage | Essex Center/South

Combatting Fragmentation and Rebalancing Media Budgets for the Next Normal

https://xpectives.health/wp-content/uploads/2021/08/Ryan-Wilson_Headshot-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/08/George-Carens_Headshot-160x160.jpg
Ryan Wilson
Director, Health/Pharma,
Samsung Ads
George Carens
Director of Insights,
Samsung Ads

10:30-11:00 | Main Stage | Essex Center/South

How a Turkey Became a Lion

https://xpectives.health/wp-content/uploads/2021/07/CHRISTY-lope-web222-UPDATED-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/Belle-Frank-UPDATED-BF-ARF-pix-160x160.jpg
Christy Lopé
Xeljanz Ulcerative Colitis Lead (former Chantix Brand Lead),
Pfizer
Belle Frank
Global Chief Strategy Officer, Health Practice,
VMLY&R

11:00-11:30 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

11:30-12:15 | Main Stage | Essex Center/South

DTC Digital Advertising in the Diabetes Category: How to Optimize Your Creative Performance

https://xpectives.health/wp-content/uploads/2021/07/Felisha-Lewis.jpg
https://xpectives.health/wp-content/uploads/2021/07/Donna-Patton-150x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/Adam-Lee-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/Rick-Candelaria-150x160.png
Felisha Lewis
Partner,
Luminas
Donna Patton
Senior Insights Director,
Luminas
Adam Lee
Group SVP, Brand Engagement & Innovation,
MetrixLab
Rick Candelaria
Senior Vice President, Global Innovation,
MetrixLab

12:15-1:00 | Main Stage | Essex Center/South

Shifting Focus: Social Media as a Primary Screen

https://xpectives.health/wp-content/uploads/2021/07/BookwalterHeadShot-copyweb-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/09/Patty-Ryan-headshot-295x305-1-160x160.jpg
Lisa Bookwalter
Director of Health & Wellness,
Twitter
Patty Ryan
VP Paid Social Media,
Publicis Health Media
Steven Xie
Director, Omni Channel Marketing,
Biohaven Pharmaceuticals

1:00-2:00 | Exhibit Hall | America Ballroom

Networking Lunch


2:00-2:45 | Main Stage | Essex Center/South

Preparing for the Future of Digital Marketing

https://xpectives.health/wp-content/uploads/2021/09/Hart-Mechlin-1-295x305-1-160x160.jpeg
HART MECHLIN
Senior Manager, Crossix Analytics Partnerships,
Veeva

2:45-3:30 | Main Stage | Essex Center/South

Case Study: Successfully Driving Growth for a Brand Throughout Its Life Cycle

https://xpectives.health/wp-content/uploads/2021/09/ChrystieYodice-295x305-1-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/09/Tara-Sheehy-295x305-1-160x160.png
Chrystie Yodice
Director, Customer Activation, COSENTYX Marketing,
Novartis
Tara Sheehy
Associate Director, Client Experience,
Phreesia Life Sciences

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

4:00-4:45 | Main Stage | Essex Center/South

Understand the Nuances of Patient Marketing in Rare Disease

https://xpectives.health/wp-content/uploads/2021/07/Bonnie-Perkins-web-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/Julie-Cosgrove-web-160x160.jpg
Bonnie Jean Perkins
Lead, Patient Engagement & Marketing,
Alexion Pharmaceuticals
Julie Cosgrove
Director, Marketing,
Alnylam Pharmaceuticals

4:45-5:30 | Main Stage | Essex Center/South

Is Pharma Advertising Turning Off Pharma Audiences?

https://xpectives.health/wp-content/uploads/2021/07/John-Kenny-Corp_Site_Hd_Shots-725-jpg-160x160.png
John Kenny
Head of Strategic Planning,
Intouch Group



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party



7:00-9:00 | Essex

Advertising Awards Ceremony

Sponsored by Phreesia
Award Winners

Day 2 / October 14, 2021

Digital & Social Media Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

9:00-9:30 | Essex North

Welcome Remarks


9:30-10:15 | Essex North

Digitization and the Evolution of DTC and HCP Marketing Perspectives in Healthcare

https://xpectives.health/wp-content/uploads/2021/07/Nadia-Khatri-Headshot-2019-2-160x160.jpg
Nadia Khatri
Director, Omnichannel Strategy,
BioPharm Communications

10:15-11:00 | Essex North

Virtual Patient Acquisition – Shortening the Path from
Advertising to Script

https://xpectives.health/wp-content/uploads/2021/07/Jeff-ERB_web-160x160.jpg
Jeffrey Erb
President,
McCann Health Engagement


11:00-11:30 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

11:30-12:15 | Essex North

A Prescription for TV Titration in Pharma Advertising

https://xpectives.health/wp-content/uploads/2021/09/Emily-Kistner_Headshot-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/09/chris_lahaise_headshot-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/09/Brett-Saunders_Headshot-160x160.png
Emily Kistner
Advanced TV Lead,
IQVIA
Chris Lahaise
Sr. Manager, Ad Platforms Product Marketing,
Roku
Brett Saunders
Director of Innovative Media,
IQVIA

12:15-1:00 | Essex North

Reaching Healthcare Consumers Where They Are

https://xpectives.health/wp-content/uploads/2021/08/Britta-Cleveland-headshot-web-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/08/Dara-Kapoor-headshot-web-160x160.jpg
Britta Cleveland
SVP of Research Solutions,
Meredith
Dara P. Kapoor
Digital Content Director,
Health

1:00-2:00 | Exhibit Hall | America Ballroom

Networking Lunch


2:00-2:45 | Essex North

Best-Performing Digital Ad Copy of 2021

https://xpectives.health/wp-content/uploads/2021/07/Ian-Orekondy-160x160.png
Ian Orekondy
CEO,
PranifyRx

2:45-3:30 | Essex North

The Influencer Voice in Pharma: Authentic or Suspect?

https://xpectives.health/wp-content/uploads/2021/07/BradEinarsen-KlickHealth-Dec2018-1000-160x160.jpg
Brad Einarsen
VP, Social Media,
Klick Health

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

4:00-4:45 | Essex North

Leveraging Testimonial in Social Media

https://xpectives.health/wp-content/uploads/2021/07/Caine-Fair-6F8A0404-copy-web-160x160.jpg
Caine Fair
Director, Social Strategy,
Havas

4:45-5:30 | Essex North

Patient Influencer Marketing Drives Action & Trust in the Rare Disease Community

https://xpectives.health/wp-content/uploads/2021/09/Popeo_Maggie_Full-web-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/09/Richelle-Horn-square-160x160.jpg
Maggie Popeo
Associate Director, Digital Customer Interaction, Oncology
IPSEN Biopharmaceuticals
Richelle Horn
Senior Marketing Director,
Health Union


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


Day 2 / October 14, 2021

Innovation in Women’s Health Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

9:00-9:30 | Staffordshire

Welcome Remarks


9:30-10:15 | Staffordshire

The Business of Women’s Health: Developing a Successful Business Plan

https://xpectives.health/wp-content/uploads/2021/03/Vicki-Lucas-Web-BW-160-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/08/Pam-Peek-160x160.png
Vicki Lucas, PhD
President and CEO
Vicki Lucas, LLC, Women’s Health Business Consultants
Pamela Peeke, MD, MPH, FACP, FACSM
CMO, Embr Labs
Assistant Professor,University of Maryland School of Medicine
Senior Scientist, National Institutes of Health

10:15-11:00 | Staffordshire

Quality Innovations in Women’s Health

https://xpectives.health/wp-content/uploads/2021/08/Susan-Haas-MD-2021.png
https://xpectives.health/wp-content/uploads/2021/08/Alisa-Goldberg-Web.jpg
https://xpectives.health/wp-content/uploads/2021/07/Ronald-Iverson-web.jpg
Susan Haas, MD, MSc.
Scientific Advisor, Ariadne Labs
Former Chairman of OB/GYN, Harvard Vanguard Health
Alisa Goldberg, MD, MPH
Director of Family Planning Fellowship, Brigham and Women’s Hospital, Associate Professor of Obstetrics, Gynecology and Reproductive Biology, Harvard School of Medicine
Ronald Iverson
Vice Chair, Obstetrics
Boston University

11:00-11:30 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

11:30-12:15 | Staffordshire

Operations Improvement and Telehealth in Women’s Health

https://xpectives.health/wp-content/uploads/2021/08/Susan-Distefano-New.jpg
https://xpectives.health/wp-content/uploads/2021/07/Miriam-headshot-view-web.jpg
https://xpectives.health/wp-content/uploads/2021/09/Sarah-Sossong.jpg
https://xpectives.health/wp-content/uploads/2021/03/Amanda-Gorman-bw.jpg
https://xpectives.health/wp-content/uploads/2021/07/Blackwell-chair-photo-May2019-100920-web.jpg
Susan Distefano, RN, MSN
Former CEO, Children’s Memorial Hermann Hospital,
SVP for Women’s Services, Memorial Hermann Health System
Miriam Cartmell, MS, RNC-OB
Network Executive Director – Women’s Health
Kettering Health Network
Sarah Sossong
Vice President,
Virtual Care and Winter Street Ventures
AMANDA GORMAN, PNP
Founder and Chief Clinical Officer,
Nest Collaborative
SEAN BLACKWELL, MD
Department of Obstetrics, Gynecology and Reproductive Medicine,
McGovern School of Medicine, University of Texas Health Science Center at Houston

12:15-1:00 | Staffordshire

Successful Financial Strategies in Women’s Health

https://xpectives.health/wp-content/uploads/2021/07/Kendra-Folh-web.jpg
https://xpectives.health/wp-content/uploads/2021/07/Beattie_Penny-web.jpg
https://xpectives.health/wp-content/uploads/2021/09/Nicholas_Kulbida_MD-edit.jpg-web.jpg
https://xpectives.health/wp-content/uploads/2021/09/Dr.-Fitzpatrick.png
Kendra Folh, MSN, RNC-OB, C-ONQS, CPHQ, CSSBB
Program Director, Women’s and Children’s Service Line
Memorial Hermann Health System
Penny Beattie, DNP, RNC
Chief Nursing Officer,
Presbyterian Hospital
Nicholas Kulbida, MD
Medical Director, Northeast Region,
OB Hospitalist Group
C. Brennan Fitzpatrick, MD
CMO
The Women’s Hospital

1:00-2:00 | Exhibit Hall | America Ballroom

Networking Lunch


2:00-2:45 | Staffordshire

Industry and Investors Commitment to Women’s Health

https://xpectives.health/wp-content/uploads/2021/07/Cheryl-Kerr-Headshot-web-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/09/SabrinaJohnson-262x272-1-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/09/Yesmean-Wahdan-MD-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/08/Barreto-Headshot-June-2021-web-160x160.jpg
Cheryl Kerr
Senior Director, Women’s Health Care, Strategy and Portfolio Management,
Bayer Women’s Heath
Sabrina Johnson
CEO,
Daré Bioscience
Yesmean Wahdan, MD
Vice President, U.S. Medical Affairs,
Bayer Women’s Health
Brittany Barreto, PhD
Co-Founder and General Partner,
Coyote Venture

2:45-3:30 | Staffordshire

Successful Strategies for Marketing and Branding in Women’s Health

https://xpectives.health/wp-content/uploads/2021/07/Beth-Headshot-6-web.jpg
https://xpectives.health/wp-content/uploads/2021/09/Kara-Briseno-Headshot-262x272-1.png
https://xpectives.health/wp-content/uploads/2021/08/Hillery-Shay.jpg
https://xpectives.health/wp-content/uploads/2021/08/Wendy-Lund3-web.jpg
https://xpectives.health/wp-content/uploads/2021/08/Susan-Stover-2020cropped-web.jpg
Beth Battaglino, RN
CEO,
HealthyWomen
Kara Briseno, CHES
Account Director, Spirit of Women Program,
Relevate Health Group
Hillery Shay
Vice President of Marketing & Communications,
Children’s Minnesota
Wendy Lund
Chief Communications Officer,
Organon
Susan Stover
Marketing and Brand Manager,
Hyivy Health

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

4:00-4:45 | Staffordshire

Innovative Business Structures in Women’s Health

https://xpectives.health/wp-content/uploads/2021/07/Saul_Lisa_30_2015-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/Lisa-Pellerin-web-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/09/Dr.-Fitzpatrick-160x160.png
https://xpectives.health/wp-content/uploads/2021/07/Amy-Young-Headshot-web.jpg
Lisa Saul, MD
President, The Mother Baby Center/Service Line,
Allina Health and Children’s Minnesota
Lisa F. Pellerin, MSN-HCSM, BSN, RN, FACHE
System Vice President, Women’s and NICU Services
Ochsner Health System
C. Brennan Fitzpatrick, MD
CMO
The Women’s Hospital
Amy Young, MD
Vice Dean of Professional Practice
Dell School of Medicine

4:45-5:30 | Staffordshire

Femtech: Emerging Technology in Women’s Health

https://xpectives.health/wp-content/uploads/2021/03/Amanda-Gorman-bw-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/Dr.-Jessica-Shepherd-copy-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/Tracy-MacNeal-web-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/08/Elizabeth-Gazda-Web-160x160.jpg
Amanda Gorman, PNP
Founder and CEO,
Nest Collaborative

JESSICA SHEPHERD, MD, MBA, FACOG
Chief Medical Officer,
Verywell

Tracy MacNeal
President & CEO,
Materna Medical

Elizabeth Gazda
CEO,
Embr Labs


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


Day 2 / October 14, 2021

Multicultural Health National Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

9:00-9:30 | St. George A&B

Welcome Remarks


9:30-10:15 | St. George A&B

Partnering with Culturally Relevant and Trusted Patient Advocacy Groups

https://xpectives.health/wp-content/uploads/2021/07/Thorne_Sheila_HI-RES-Revised-web-160x160.jpg
Sheila Thorne
President & CEO,
Multicultural Healthcare Marketing Group, LLC

10:15-11:00 | St. George A&B

The Making of Spot Her: An Initiative To Help End The Silence Around Endometrial Cancer

https://xpectives.health/wp-content/uploads/2021/08/Leslie-Fontenot-web-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/08/Jeff-Walters-Headshot-1-160x160.jpg
Leslie Garcia Fontenot
Managing Director,
Black Health Matters
Jeff Walters
Sr. Account Supervisor,
Marina Maher Communications

11:00-11:30 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

11:30-12:15 | St. George A&B

Sickle Cell Patient Journey

https://xpectives.health/wp-content/uploads/2021/08/Reggie-Ware-160x160.jpg
Reggie Ware
CEO,
BlackDoctor.org

12:15-1:00 | St. George A&B

Digital Health Trends Post-COVID: Latest Data Among Multicultural Consumers

https://xpectives.health/wp-content/uploads/2021/08/Adriana-Waterston-Headshot-web-160x160.jpg
Adriana Waterston
Senior Vice President, Insights and Strategy,
Horowitz Research

1:00-2:00 | Exhibit Hall | America Ballroom

Networking Lunch


2:00-2:45 | St. George A&B

Hispanic Market Implications on Rx Brand Uptake

https://xpectives.health/wp-content/uploads/2021/07/steve-millerman-160x160.jpg
Steve Millerman
President,
EMCAY

2:45-3:30 | St. George A&B

The Impact Coronavirus Has Had on Meredith Hispanic Women’s Attitudes, Goals and Purchasing Behavior

https://xpectives.health/wp-content/uploads/2021/08/Monique_Manso-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/09/Cynthia-Walsh-160x160.jpg
Monique Manso
Publisher,
People en Español
Cynthia Walsh
Director of Strategy & Insights,
People en Español

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

4:00-4:45 | St. George A&B

Bringing Esperanza (Hope) to Communities Disproportionately Affected by COVID-19

https://xpectives.health/wp-content/uploads/2021/08/karla-fernandez-parker-160x160.jpeg
https://xpectives.health/wp-content/uploads/2021/10/David-Castro-1586788587496-160x160.jpeg
Karla Fernandez Parker
Managing Director,
Sensis
David Castro
Senior Director of Content Development | Marketing & Communications,
UnidosUS

4:45-5:30 | St. George A&B

RISE ABOVE COVID: A Movement to Enroll Underrepresented Communities in a Covid-19 Treatment Trial

https://xpectives.health/wp-content/uploads/2021/07/Amy-Gomez-web-160x160.jpg
Amy Gómez
SVP, Diversity Strategy,
Klick Health


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


https://xpectives.health/wp-content/uploads/2020/12/Front-Slide-first-slide-audience-scaled.jpg



PASSES

DTC National Passes

DTC National Passes give you access to all individual tracks including DTC National content.

Purchase DTC National Passes



PASSES

Non-DTC National Passes

If you’re only interested in attending an individual track like the Hospital Marketing National or Women’s Health conference and don’t want to attend the DTC National sessions purchase a Non-DTC National pass. These passes give access to the individual tracks but DO NOT include access to DTC National content.

Purchase Non-DTC National Passes