Schedule

8:15 – 9:30: Networking Breakfast | Exhibit Hall | America Ballroom

9:00 – 11:00: DTC National Track | Essex Center South

• The Lost Art of Giving a Sh*t: What’s Happening to Consumers’ Attention Levels & What Marketing Should Do About It
  Maria Simeone, SVP Marketing, PulsePoint
  Amanda DeVito, CMO, Butler/Till
  Alison Tapia, Senior Director, Performance Marketing & Digital Innovation, Dermavant Sciences
  Lauren Sacks, Director, Integrated Media Strategy, Pfizer

• Interacting with the Health Consumer: Lessons Learned from 25 Years of DTC Advertising
  Moderator: Sarah Clark, Director of B2B Marketing, Healthline Media
  Melissa T. Clark, Director, Marketing Strategy, Novartis Pharmaceuticals Corporation

  Erin Echter, PhD, Marketing Director for Patients and Caregivers, Genentech
  Erica Hawthorne, VP, Media Strategy & Integration, Klick Health

• I Don’t Want a ‘Pharma Ad’
  • James Talerico, President & Chief Creative Officer, Heartbeat

9:30 – 11:00: Inclusive Health MarketingTrack | Staffordshire

• Leveraging Advances in Digital and Interactive Media To Engage Diverse Audiences
  Adriana Waterston, Insights and Strategy Lead, EVP, Horowitz Research Division of M/A/R/C
• Understanding Multicultural Personas for Media Planning
  

  • Sharon Carothers, Managing Director, Sensis

  • Sergio Mankita, Director of Business Development, Sensis

10:30 – 11:00: Forum on Digital Healthcare Track | St. George AB

The Crystal Ball – 5 Years

• Ray Rotolo, Populus Health Technologies, Cofounder, Chief Product Office
• Joe Warren, CMI Media Group, a WPP Company, EVP, Growth

9:30 – 11:00: Medical Device Marketing Track | St George CD

• Map Your Patient Journeys to Make the Phone Ring with High-Quality Leads
  • Toni Dandrea, Partner & President, Media Bridge
  • Franny Goolsby, SVP Healthcare, Salelytics
  • Zachary Champeau, Sr. Director of Operations, Salelytics

• Creating Compelling Narratives: Blending the Best of Health and Tech
  Kristen Konstantinidis, SVP, Healthcare, WE Communications
  Arun Divakaruni, PhD, EVP, Scientific Engagement Lead, WE Communications

11:00 – 11:30: Networking Break | Exhibit Hall | America Ballroom

11:30 – 1:00: DTC National Track | Essex Center South

• The Yin & Yang of PR + Mass Media: Driving Efficient, Sustained Brand Interest &
  Activation
  • Kelly Bock, Director, Consumer Marketing, Sumitomo Pharma America, Inc.

  • Paul Dyer, CEO & President of /prompt

• Creative Storytelling with Reels
  • Matt Baczyk, Director, Meta Healthcare
  • Ilia Torres Rivera, Sr.Manager ZEJULA Customer Experience Marketing, GSK
  • Lauren Sacks, Director, Integrated Media Strategy, Pfizer
  • Aranza Garza, Digital Experience Manager, Social Media, Genentech

11:30 – 1:00: Inclusive Health MarketingTrack | Staffordshire

• The Cultural Competency Conversation in Healthcare
  • Albert Thompson, Founder, Transient Identiti
• Effective Communication for Health Engagement Using Social Media
  • Roslyn Daniels, President and Founder, Black Health Matters
  • Asten Morgan, Partnership Development, Black Health Matters
    

• From Cross-Cultural Disease Education to Community Health: A Case Study by Sanofi and Republica Havas Health

  • Eirasmin Lokpez-Cobo, SVP of Brand Strategy, Republica Havas Health
  • Vanessa Bolaños, Managing Director, Republica Havas Health
  • Keeva Blades, Director, Brand Strategy, Republica Havas Health

11:30 – 12:45: Forum on Digital Healthcare Track | St. George AB

Leveraging Technology to Accelerate Access to Therapies

• Howard Seidman, Chief Operating Officer, Populus Health Technologies (Moderator)
• Matt Walsh, Senior Director, ixlayer
• Bernard Esquivel, Chief Medical Director, ixlayer

Understanding the Patient Journey in Digital Healthcare

• Lee Daniels, VP, Research & Analytics, Populus Health Technologies (Moderator)
• Farah Ahmad, Former President, PressGaney
• Jay de la Cruz, SVP, Global Media, Underscore Marketing
• Eva Sala-Amoravieta, VP Media, Eversana InTouch Media

11:30 – 1:00: Medical Device Marketing Track | St George CD

• It’s Personal. Medical Device Data the Next BIG ‘Influencer’
  Deborah Dullen, CEO of BioTraceIT™
• Innovative Medical Device Development & Marketing Strategies
  • Yan Fossat, Senior Vice President, Klick Labs

1:00 – 2:00: Networking Lunch | Exhibit Hall

2:00 – 3:30: DTC National Track | Essex Center South

• The Cookieless Future is Now
  • Hart Mechlin, Director, Crossix Analytics Partnerships, Veeva Systems
• Using AI to Find Patient Segments
  • Razi Imam, CEO, 113 Industries
• Silent Struggles: Exploring Uncharted Pathways for Latinas Battling Major Depression and the Power of Intracultural Research
  • Cozy Morton, Former Associate Director, Cross-Cultural Engagement, Takeda
  • Amy Gómez, Senior Vice President, Diversity Strategy, Klick Health

2:00 – 3:30: Inclusive Health MarketingTrack | Staffordshire

• A Healthy Look at the Diversity within Diversity of Asian Consumers
  • Howard Lichtman,Partner and Co-founder, Ethnicity Matters
• Building Trust Among People with Disabilities Through Genuine and Inclusive Storytelling
  • Louis Maldonado, Partner, Managing Director, D. Exposito & Partners
  • Rudy Bozas, Director, Government Markets Marketing, Point32Health

2:00 – 3:30: Forum on Digital Healthcare Track | St. George AB

The Omnibus of Omnichannel

• Joe Catalano, SVP Sales, Populus Health Technologies (Moderator)
• Sandy Weag, EVP, Engagement Strategy & Communications Planning, CMI Media Group
• Lina Josephson, Omnichannel Insights & Execution Lead, Sumitomo
• Nikki Frantzen, Senior Manager Ophthalmology Marketing, Genentech

Digitizing Population Health

• Seth Mellin, Associate Director, Point of Care, Rapport (Moderator)
• Eric Talbot, Chief Strategy Officer, MedFuse
• Kevin Ungi, VP, U360 Medical
• Nicola Partridge, Director Digital Healthcare Product Strategy, IQVIA

The Role of the Pharmacy in the Digital Health Journey

• Mark Bard, President, The Digital Health Coalition (Moderator)
• Patrick Hawthorne, SVP, Pharmacy Network Development, MedAdvisor Solutions
• Lyndi Hirsch, VP Marketing, GoodRx

2:00 – 3:30: Medical Device Marketing Track | St. George CD

• TBD
  • Andrew DeLaO, Chief Strategy & Marketing Officer, U.S. & Canada, GE HealthCare

Healthcare SEO in 2024: How Google’s Shift to AI Changes the Game

• Dale Bertrand, President, Fire&Spark

3:30 – 4:00: Networking Break | Exhibit Hall

4:00 – 4:30: Keynote Speaker | Essex Center South
Putting Patients at the Center of their Healthcare Journey: Providing Personalized Pathways to Better Care

John Hervey, Chief Executive Officer, PatientsLikeMe

John has been the President and CEO of PatientsLikeMe since September 2024. Prior to this role, he held executive positions at the patient community company, Inspire, and the cancer data platform, Cota. Before moving into the health start-up world, John spend almost 30 years on Wall Street for companies including Donaldson, Lufkin & Jenrette, CreditSuisse, Lazard, Guggenheim, and SoundView Technology Group. He is a graduate of Yale University and lives in outside of New York City where he and his wife raised their two daughters.

4:30 – 5:30: Fireside Chat: The Interplay of Technology, Regulatory, and Innovation in the Healthcare Landscape with Keynote Speaker: Aneesh Chopra | Essex Center South

Join Xpectives.Health CEO Scott Ehrlich as he speaks with former President Obama’s CTO as to the challenges existing in our healthcare system, what can be done to improve our health system going forward, what can be done to better inform patients in their healthcare decisions, how technology will play a role in changing our healthcare system, and how do they see the system changing throughout the 2020s in regards to patient engagement and clinical trials.

Aneesh Paul Chopra: A Visionary in Government Technology and Innovation As the first Chief Technology Officer of the United States, appointed by President Barack Obama, Aneesh Paul Chopra has been at the forefront of governmental technology innovation. His tenure at the White House from 2009 to 2012 was marked by significant strides in technology adoption and policy formulation. Prior to his national role, he served as Virginia’s Secretary of Technology under Governor Tim Kaine, showcasing his ability to lead and innovate at various levels of government. Aneesh’s experience in driving technology initiatives in the public sector offers a unique perspective on how technology can transform government and public services.

Don’t miss the opportunity to gain unparalleled insights from these industry leaders at the XHSummit. Their keynotes are set to inspire, inform, and ignite a conversation about the future of technology in healthcare and government. Join us for a transformative experience!

5:30 – 7:00: Cocktail Party | Exhibit Hall | America Ballroom

7:00 – 9:00: Clinical Trial Visionaries of the Year | Staffordshire

7:00 – 9:30: Top DTC Marketers of the Year & Hall of Fame Inductees Ceremony | Essex Center South
Sponsored by PatientPoint

8:30 – 9:30: Networking Breakfast | Exhibit Hall | America Ballroom

9:00 – 11:00: DTC National Track | Essex Center South

• Paradigm Shift – Navigating Disruption in Patient Marketing
  • Lauren Folino, Associate Director, Consumer Marketing, Sage Therapeutics
  • Kamala Prince, VP, Managing Director Luckie Health, Luckie & Co
• Sports Marketing Panel
  • Moderator: Scott Grenz, Founder and President of Genco Pura Media
  • Fran Healy, Broadcaster & Former MLB Catcher
  • Roman Gackowski, Founder, Executive Producer and Creative Director of RGTV
  • Ian Ehrhart, Associate Director, Consumer Marketing, Endo
  • Glenn Roginski, Director, Integrated Media Strategy, Vaccines, Pfizer
  • Katie Baldwin, Senior Director, Team Lead, Adult COVID/Flu/Cross Brand Vaccines Franchise, Pfizer
• Addressing Privacy Concerns: Creating Safe Audiences and Doing the Right Thing with Data
  

  David Reim, Sr Dir, Product & Strategy, Digital Enablement Center of Excellence, IQVIA

  Luk Arbuckle, Chief Methodologist, Privacy Analytics, IQVIA

9:30 – 11:00: Clinical Trials Track | St. George C&D

• New Benchmarks on Global Trends in Patient Enrollment
  • Abigail Dirks, Data Scientist, Tufts Center for the Study of Drug Development
• Patient Recruitment as a Science: Variables, Leading Indicators and Leverage Points for LPI Success
  • Dan Brenner, Founder and CEO, 1nHealth

9:30 – 11:00: Women’s Health Business Track | Staffordshire

• Welcome and Introduction of Sponsors
  • Vicki Lucas, PhD, President, Vicki Lucas, LLC, Women’s Health Business Consultants, Conference Chairman
• From Taboo to Trending: Great marketers discuss how they brought attention and new treatment in the women’s health category.
  • Moderator: Dorothy Gemmel, Chief Commercial Officer, GoodRx
  • Aditi Goenkal, VP Brand Marketing, Women’s Health, Pfizer
  • Jaime Morelli, SVP, Client Lead, Publicis Health Media
• The Rising Investment in Fertility Care 
  • Tessa Kerby, Associate Principal, ECG Management Consultants
  • Jyoti Mishra, Manager, ECG Management Consultants

9:30 – 11:00: Innovative Treatments in Mental Health | St. George A

• Holistic Tools for Mental Health
  • Beth Shaw, Founder and CEO, Yogafit
• Gaming as a First Line Treatment for Mental Health 
  • Raj Amin, Co-Founder and CEO, Arcade Therapeutics

9:30 – 11:00: Marketing to HCPs | St. George B

• HCPs – They’re Just Like Us! Reaching HCPs in office and on the go in their ‘Blue Jeans’ Moments
  
  • Keith Sedlak, Chief Commercial Officer, Health Monitor Network
  • Angelica L. Aguirre, Director, Integrated Experience Planning-CxP&O Marketing Leqvio & Pelacarsen, Novartis

HCP Messaging Innovation: Audience, Data, and Execution

• Mark Bard, Co-Founder & Managing Partner, The DHC Group

• Ted Sweetser, VP, PurpleLab

• Louis Naimoli, VP, Haylo

• Michael Rouselle, VP, OptimizeRx

11:00 – 11:30: Networking Break | Exhibit Hall | America Ballroom

11:30 – 1:00: DTC National Track | Essex Center South

• Activating Patients Through Disruption and Innovation

  • Justin Freid, Chief Media & Innovation Officer, CMI Media Group

• Innovation in Social Media for Healthcare: Why Users Turn to Digital Platforms for Healthcare Information
  • Michelle Rodemers, Head of Health & Wellness, Snapchat
  • John Whitcomb, Social Media Director, Havas Media Network
• From Pre-Visit to Post-Script: Tailoring Support for Small Patient Populations
  Moderator: Alexandra Beneville, VP, Content Strategy, Phreesia
  Jennifer Anderson, Director, HAE Innovation & Operations, Takeda
  Katrina Sergeev, Senior Director, Patient Marketing and Engagement, argenx
  Mark Pappas , EVP, Innovation CMI Media Group
  Jo Zmood, Managing Director, OMD

11:30 – 1:00: Clinical Trials Track | St. George C/D

• Evolving and Scaling Patient Centricity Frameworks for Clinical Trials

  • Deborah Howe, Director, Global Patient Recruitment and Engagement, Alexion, AstraZeneca Rare Disease

• Technological Frontiers in Patient Recruitment: Enhancing Diversity through Innovative Strategies
  • Len Rosenberg, Head, Clinical OperationsHead, Clinical Operations, Beat AML, a division of The Leukemia & Lymphoma Society
  • Dr. Otis Johnson, Principal Consultant, Trial Equity
• Digital Accessibility in Clinical Trial Diversity
  • Dr. Stephen Framil, Corporate Global Head of Accessibility, Merck & Co., Inc.

11:30 – 1:00: Women’s Health Business Track | Staffordshire

Succeeding in a Women’s Health Service Line: Memorial Hermann Story

• • Victoria Regan, MD, Vice President, Women’s and Children’s Service Line, Memorial Hermann Health System
  • Jennifer Todd, Director of Business Development, Women’s and Children’s Health Service Line, Memorial Hermann Health System

Managing Turbulent Times in Women’s Health Services– Ask the Experts:

• • • Moderator: Tessa Kerby – Moderator, Associate Principal, ECG Management Consultants
    • Lisa Pellerin, Vice President, Women’s Health Service Line, Ochsner Health System, New Orleans, LA
    • Stacey DeMaranville, MSN, RN, Regional Perinatal Nursing Director, Virginia Mason Franscican Health, Tacoma, WA
    • Amanda Flicker, MD, FACOG, Chair, Department of Obstetrics & Gynecology / Chief Medical Executive, Women’s Health Service Line / Associate Professor, Lehigh Valley Health Network / USF Morsani College of Medicine, Allentown, PA
    • Nicole Lescota, DNP, RNC-OB, C-EFM, Vice President of Women and Infant Services, Grady Memorial Hospital, Atlanta, GA
    • Miriam Cartmell, MS, RNC-OB, NEA-BC, Former Network Executive Director, Women’s and Children’s Service Line, Kettering Health Network, Dayton, OH
    • Chris Ryan, CEO, Deaconess Women’s Hospital

11:30 – 1:00: Innovative Treatments in Mental Health | St. George A

• Cannabis for Healthcare: A Top-Five Formulary Drug That You Cannot Get at CVS (Yet)
  • Sean Collins, Co-Founder and CEO, EO Care
• From the Club Scene to Mainstream Medicine: Marketing Cannabis, Ketamine, and other Emerging Therapies
  • Beth Waterfall, President and Founder, Riveter LLC
  • Blandine Jean-Paul, Vice President Marketing, Ethos Cannabis

11:30 – 1:00: Marketing to HCPs | St. George B

• Moving Targets: Empower your marketing strategies by understanding what information channels doctors use and prefer today
• Jaime Brewster, National Sales Director, M3 MI
• Dynamic, not Static: A Living, Evolving Media Ecosystem Driven by Customer Preference and Performance
  • Amanda Powers-Han, Chief Media and Marketing Officer, Greater Than One
  • Lori Johnston, MS, Deputy Director, US Pulmonary Marketing, Grifols USA
• Digital Deep-Dive within a Holistic Commercial Framework
  • Ashutosh Katiyar, Executive Director, Commercial Strategy, Insights & Analytics, Regeneron
  • Surya Pandruvada, SVP Analytic Consulting Healthcare, Ipsos MMA

1:00 – 2:00: Networking Lunch* | Exhibit Hall – America’s Ballroom

*1:00-2:15 for the Innovative Treatments in Mental Health Track

2:00 – 3:30: DTC National Track | Essex Center South

• HCPs – They’re Just Like Us! Reaching HCPs in office and on the go in their ‘Blue Jeans’ Moments
  • Keith Sedlak, Chief Commercial Officer, Health Monitor Network
  • Angelica L. Aguirre, Director, Integrated Experience Planning-CxP&O Marketing Leqvio & Pelacarsen, Novartis
• Pillars of Persuasion: How to Inspire Patient Action at the Right Moments
  • Linda Ruschau, Chief Client Officer, PatientPoint
  • Melissa Gordon-Ring, Global President—Health, Initiative
• Engaging the Uninterested Patient: Adherence and Re-Engagement Best Practices
  • Sarah Hansen, Associate Director, Patient Marketing, Alexion, AstraZeneca Rare Disease

2:00 – 3:30: Clinical Trials Track | St. George C/D

• Embracing Inclusivity: Overcoming Obstacles and Debunking Myths in Clinical Trial Participation
  • Jennifer Meinen, Director of Global Product Development, Abbott
• Unlocking Diversity: Strategies for Inclusive Clinical Trials
  • Esteban Gonzalez, Clinical Trials Specialist, Sharp Neurocognitive Research Center
• Integrating Health Equity Across the Life Cycle of Drug Development and Commercialization
  • Dr. Pierre Theodore, Global Health Leader, Genentech

2:00 – 3:30: Women’s Health Business Track | Staffordshire

Winning the Battle in Women’s Health Communications:

• • Becky Hallam, VP of Platform, PulsePoint
  • Amanda DeVito, MD, Chief Marketing Officer, Butler/Till
  • Erin Foran Wolff, MD, Founder, CEO, Pelex

Innovations and Investment in Women’s Health

• • Moderator: Brittany Barretto, PhD, CEO & Founder, FemHealth Insights
  • Mitzi Krockover, MD, CEO, Woman Centered, LLC
  • Tracy MacNeal, CEO, Materna Med
  • Elizabeth Bailey, Co-founder & Managing Director, RH Capital

Strategies to Eliminate Health Disparities in Women:

• • Moderator: Debra Bingham, DrPH, RN, FAAN, Founder and CEO, Institute for Perinatal Quality Improvement, LLC
  • Rose Horton, Incoming President, Association of Women’s Health, Obstetrics and Neonatal Nurses (AWHONN), Former Vice President, Women’s Service, Emory Decatur Hospital
  • Jamie Hughes, DNP, RN, NE-BC, Division Director, ACCESS, Harris County Health Department, Houston, TX

Thank you and adjournment to plenary session:

• • Vicki Lucas, PhD, President, Vicki Lucas, LLC, Women’s Health Business Consultants, Conference Chairman

2:15 – 3:30: Innovative Treatments in Mental Health | St. George A

• Bridging the Gap: Incorporating Psychedelics into the Current Medical Model
  • Lynn Marie Morski, MD, ESQ., President, Psychedelic Medicine Association & Host of the Psychedelic Medicine Podcast
• Integrative Psychiatry and the role of Psychedelics in the Mental Healthcare Paradigm
  • Mark Holland, CEO, Choose Health

2:00 – 3:30: Marketing to HCPs | St. George B

• More Than A Feeling – The HCP Touchpoint
  Jody Van Swearingen, SVP – Creative Director, AbelsonTaylor Group

• Building Personalized Strategies to Motivate & Empower Individuals to Leverage Digital Health Tools to Support their Health
  • Marina Dorotheo, Chief Strategy and Marketing Officer, Welldoc
• How to Get HCPs to Do Your Marketing for You.
  • Dan Greenwald, Chief Creative Officer and CEO, White Rhino
  • Peter Crowley, Global Vice President of Marketing, Flex

3:30 – 4:00: Networking Break | Exhibit Hall

4:00 – 4:30: Keynote Speaker | Essex Center South

Next Gen Tech and AI

5:30 – 7:00: Cocktail Party | Exhibit Hall | America Ballroom

7:00 – 9:00 FemForce Awards | Staffordshire

Sponsored by GoodRx

7:00 – 9:00: DTC Advertising Awards Ceremony | Essex Center South
Sponsored by Phreesia Life Sciences