BOSTON | The Westin Copley Place

2 days of learning sessions / 3 days of events
7 conference tracks

October 12-14
Conference

Schedule

The Xpectives.Health Summit will be DTC Perspectives’ first in-person event since April 2019. Anchored by the DTC National Conference, the Summit will add other conferences as individual tracks to the event to expand on educational opportunities for understanding the healthcare consumer. These events include:
– DTC National
– Hospital Marketing National Conference
– Women’s Health Conference
– Forum on Health Marketing Innovation & Technology
– Forum on Digital & Social Media
– DTC 101
– Multicultural Health National
Pre Conference / October 12, 2021

Pre-Conference Events

Plantinum Passes & Innovator Dinner Passes have Access to these Events Only

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Cocktail Party

Exhibit Hall | Platinum Passes and Innovator Dinner Passes Only

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Innovator Awards Ceremony



Day 1 Agendas | October 13

Four Individual Tracks
Day 1 / October 13, 2021

DTC National Tracks: POC Forum & Campaign Launch Tracks

Must Have DTC National Pass to Attend these Sessions
Visit Conference Page

The Future of the Pharmacy and the Pharmacist

Ritesh Patel
Chief Digital Officer, Health,
Ogilvy Consulting
Timothy Aungst
PharmD, Associate Professor – Pharmacy Practice,
Massachusetts College of Pharmacy and Health Sciences
Dr. Amit Gir
CEO and Co-founder,
Phox Health

How a Revolutionary Approach to Market Research has Transformed Pharma Brand Engagement

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Kathryn Ticknor Robinson
Head of Research,
inVibe Labs

Points of Care: Provider Perspectives on Healthcare’s Reinvention

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Mohammad Jahanzeb, MD, FACP, FASCO
Chief Medical Oncology Scientific and Strategic Advisor, GenesisCare
Founder and Managing Partner, Florida Precision Oncology Research and Consulting, LLC
Clinical Affiliate Professor, Department of Integrated Medicine,
Charles E. Schmidt College of Medicine, Florida Atlantic University
Linda Ruschau
Chief Client Officer,
PatientPoint

COVID Impact – The Latest Trends on Health Behavior During COVID and Implications for DTC

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Yasasvi (Yash) Popuri
Principal,
ZS
Victoria Summers
Associate Principal,
ZS

ENTRESTO’S “Change of Heart”: Reinventing the MOA

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Maria Sanchez
Associate Director, Consumer Marketing,
Novartis
Jan Franks
Group Creative Director,
McCann Health
Oliver Trower
SVP, Group Creative Director, McCann Health New York

*Sponsored Session* Advertising or Badvertising? How to Build Your Brand with Great Work

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Moderator: Dave Paragamian
CEO,
Health Monitor Network
Linda Bennett
EVP, Managing Director,
Hill Holiday Health
Laurence Richards
EVP, Managing Director,
PRECISIONeffect
Sponsored by Health Monitor Network

Addressing Health Disparities

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Roslyn Daniels
Founder & President,
Black Health Matters
Sheila Thorne
President & CEO,
Multicultural Healthcare Marketing Group, LLC
Steve Millerman
President,
EMCAY
Jessica Shepherd, MD, MBA, FACOG
Chief Medical Officer,
Verywell

More Speakers To Be Announced Soon!



Cocktail Party

Sponsored by InStep Health


Top 25 Marketers of the Year & Hall of Fame Awards

Sponsored by PatientPoint

Day 1 / October 13, 2021

Health Marketing Innovation & Tech Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

9:00-9:15

Welcome Remarks


9:15-10:00

Identifying Influential People & Perspectives to Improve Care Outcomes

Zach Pousman
CEO,
Helpfully
Pharma Client TBA

10:00-10:45

Telemedicine for Fun and Profit

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Edward Banfe

10:45-11:15

Networking Break


11:15-1:00

The Digital Care Explosion – Engaging Patients through Virtual Channels

Raymond Rotolo
Chief Growth Officer,
Populus Media, Inc

1:00-2:00

Networking Lunch


2:00-2:30

Blockchain, AI, and the Future of Healthcare

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Nadia Khatri
Director, Omnichannel Strategy,
BioPharm Communications

2:30-3:15

Clinical Trials Marketing TBA

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BRAD EINARSEN
VP, Social Media,
Klick Health

3:15-3:45

Networking Break


3:45-4:15

Utilizing Real-World Clinical Data to Optimize Digital Campaigns

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Chris Paquette
CEO,
DeepIntent

4:15-4:45

Supercharging Brand Promotion with RWE in the EHR

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Angelo Campano
SVP & Principal, Agency Channels,
OptimizeRx

4:45-5:30

Innovation in Healthcare Marketing Panel

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Alexandra Ehrlich
Principal Solution Consultant,
Oracle Health Sciences
Angelo Campano
SVP & Principal, Agency Channels,
OptimizeRx
Chris Paquette
CEO,
DeepIntent
Nadia Khatri
Director, Omnichannel Strategy,
BioPharm Communications

More Speakers To Be Announced Soon!


Day 1 / October 13, 2021

Hospital Marketing National Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

9:00-9:15

Welcome Remarks


9:15-10:00

Bridging the Gap Between Hospital Marketing and Patient Behavior

ANDREA TAPPERT
Sr. Director, Crossix Marketing,
Veeva

10:00-10:45

Big Brand Learnings Applied to Hospitals

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Scott Weintraub
President,
Relevate Health Group

10:45-11:15

Networking Break


11:15-11:45

The Sweet Spot – Launching a NEW Pediatric Urgent Care Center During a Pandemic

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Deb Pappas
Vice President, Chief Marketing and Communications Officer,
Connecticut Children’s Medical Center
Reem Nouh
Senior Vice President, Healthcare Branding & Strategy,
Adams & Knight

11:45-12:15

Keeping it Real, Making it Personal: Shedding Light on Behavioral Health

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Tory Daughrity
Director of Marketing & Public Relations,
Henry County Medical Center
Gina Matlock
Community Champion,
Henry County Medical Center
Rachel Matlock
Network Director of Telehealth Systems,
Henry County Medical Center

12:15-1:00

Hospital Ad Awards / Top Hospital Marketers of the Year / Hall of Fame Ceremony


1:00-2:00

Networking Lunch


2:00-2:45

Inspiring Memphians to Get Their COVID-19 Vaccines When Skepticism Was on the Rise

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Bill Swanston
Partner, Executive Creative Director,
Frederick Swanston

2:45-3:30

Leveraging Discovery to Build a Brand Among Key Influencers

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Donna Lee Ubertalli
VP of Marketing,
Dana-Farber Cancer Institute
Andy Semons
Founding and Strategic Planning Partner,
IPNY, Inc

3:30-4:00

Networking Break


4:00-4:45

A Case Study in Marketing Evolution: Modernizing the Content Strategy at Weill Cornell Medicine

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Elena Wu
Director of Marketing, External Affairs,
Weill Cornell Medicine
Jackie Donnelly
Regional Vice President
True North Custom

4:45 -5:30

Building Brand Equity After a New Partnership

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Carol Norris-Smith
Vice President, Marketing and Public Affairs
Penn Medicine Princeton Health

More Speakers To Be Announced Soon!


Day 1 / October 13, 2021

DTC University Track: DTC 101

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

Introduction to Direct-to-Consumer (DTC) Marketing

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Brent Rollins, RPh, PhD
Associate Professor of Pharmacy Administration,
PCOM – Georgia School of Pharmacy

Understanding The Regulatory Issues in DTC

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Moulakshi Roychowdhury, PharmD, JD
Executive Director, Regulatory Affairs – Advertising & Labeling,
Allergan

The Basics of Targeting and Segmentation

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Chris Neuner
SVP and GM of Digital Health Solutions,
PulsePoint

Fundamentals of Mass Media Marketing

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Beth Harper Gray
Owner/Founder,
Gray Matter Marketing, LLC

Understanding the ROI of DTC Marketing

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Fred Church
Founder,
Format Analytics

Understanding Disease Education Campaigns

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Melissa Andrews
Vice President, Client Service,
Targetbase

The Basics of DTC Marketing at the Doctor’s Office

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Linda Ruschau
Chief Client Officer,
PatientPoint

The Fundamentals of Digital DTC Marketing

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Mike Spitz
Chief Strategic Storyteller,
Blitz Strategy, LLC

Basic DTC Digital Marketing Strategies

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Frank Chipman
Vice President, US Healthcare Division,
Leger


Day 2 Agendas | October 14

Four Individual Tracks
Day 2 / October 14, 2021

DTC National Tracks: General Sessions

Must Have DTC National Pass to Attend these Sessions
Visit Conference Page

How a Turkey Became a Lion

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Christy Lopé
Xeljanz Ulcerative Colitis Lead (former Chantix Brand Lead),
Pfizer
Belle Frank
Global Chief Strategy Officer, Health Practice,
VMLY&R

Understand the Nuances of Patient Marketing in Rare Disease

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Bonnie Jean Perkins
Lead, Patient Engagement & Marketing,
Alexion Pharmaceuticals
Julie Cosgrove
Brand Lead, GIVLARRI,
Alnylam Pharmaceuticals

Is Pharma Advertising Turning Off Pharma Audiences?

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John Kenny
Head of Strategic Planning,
Intouch Group

Preparing for the Future of Digital Marketing

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Dan Stein
SVP, Crossix Analytics Partnerships,
Veeva

A Social Media Panel Discussion

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Lisa Bookwalter
Director of Health & Wellness,
Twitter
Panelists TBA

DTC Advertising in a Digital World: How to Apply Best Practices

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Felisha Lewis
Partner,
Luminas
Donna Patton
Senior Insights Director,
Luminas
Adam Lee
Group SVP, Brand Engagement & Innovation,
MetrixLab
Rick Candelaria
Senior Vice President, Global Innovation,
MetrixLab

DTC Analysis: Moving the Needle

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Todd Krizelman
CEO & Founder,
MediaRadar

Culture Keepers: The Vital Call Marketing Strategy Evolution in Healthcare

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Jason Kahner
President, Global Health & Wellness,
GREY
Ankit Vahia, PhD
Executive Strategy Director,
GREY

More Speakers To Be Announced Soon!



Advertising Awards Ceremony


Day 2 / October 14, 2021

Digital & Social Media Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

Best-Performing Digital Ad Copy of 2021

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Ian Orekondy
CEO,
PranifyRx

Virtual Patient Acquisition – Shortening the Path from
Advertising to Script

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Jeffrey Erb
President,
McCann Health Engagement


Leveraging Testimonial in Social Media

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Caine Fair
Director, Social Strategy,
Havas

The Influencer Voice in Pharma: Authentic or Suspect?

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Brad Einarsen
VP, Social Media,
Klick Health

More Speakers To Be Announced Soon!




Day 2 / October 14, 2021

Innovation in Women’s Health Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

The Business of Women’s Health: Developing a Successful Business Plan

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Vicki Lucas, PhD
President and CEO
Vicki Lucas, LLC, Women’s Health Business Consultants

Industry and Investors Commitment to Women’s Health

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Cheryl Kerr
Senior Director, Women’s Health Care, Strategy and Portfolio Management,
Bayer Women’s Heath
Sabrina Johnson
CEO,
Daré Bioscience
Kerry Rupp
General Partner,
True Wealth Ventures
Consumer Products (TBD)
Technology Products (TBD)

Innovative Business Structures in Women’s Health

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Lisa Saul, MD
President, The Mother Baby Center/Service Line,
Allina Health and Children’s Minnesota
Lisa F. Pellerin, MSN-HCSM, BSN, RN, FACHE
System Vice President, Women’s and NICU Services
Ochsner Health System
C. Brennan Fitzpatrick, MD
CMO
The Women’s Hospital

Femtech: Emerging Technology in Women’s Health

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Amanda Gorman, PNP
Founder and CEO,
Nest Collaborative

JESSICA SHEPHERD, MD, MBA, FACOG
Chief Medical Officer,
Verywell

Tracy MacNeal
President & CEO,
Materna Medical

Brittany Barreto, PhD
Co-Founder and General Partner,
Coyote Venture

Successful Strategies for Marketing and Branding in Women’s Health

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Beth Battaglino, RN
CEO,
HealthyWomen
Juana Quick
President,
Queue Advertising Firm
Women’s Health Pharmaceuticals (TBD)
Women’s Health Consumer Products (TBD)
Hospital Marketing/Advertising Firm (TBD)
Niche advertising firm in Women’s Health (TBD)
Niche Women’s Health Marketing Program (Spirit of Women)

Operations Improvement and Telehealth in Women’s Health

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Susan Distefano, RN, MSN
Former CEO, Children’s Memorial Hermann Hospital,
SVP for Women’s Services, Memorial Hermann Health System
Amy Young, MD
Vice Dean of Professional Practice
Dell School of Medicine (Invited)
Miriam Cartmell, MS, RNC-OB
Network Executive Director – Women’s Health
Kettering Health Network
Sean Blackwell, MD
Professor and Chairman, Department of Obstetrics, Gynecology and Reproductive Sciences,
McGovern School of Medicine, University of Texas Health Science Center – Houston (Invited)

Quality Innovations in Women’s Health

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Susan Haas, MD, MSc.
Scientific Advisor, Ariadne Labs
Former Chairman of OB/GYN, Harvard Vanguard Health
Fran Kelly, PhD, MSN, RNC-OB, NEA-BC, CPHQ, CPPS
Director of Women’s Services,
The Children’s Hospital, Women & Newborn Center
Oklahoma University Health
Ronald Iverson
Vice Chair, Obstetrics
Boston University

Successful Financial Strategies in Women’s Health

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Kendra Folh, MSN, RNC-OB, C-ONQS, CPHQ, CSSBB
Program Director, Women’s and Children’s Service Line
Memorial Hermann Health System
Penny Beattie, DNP, RNC
Chief Nursing Officer,
Presbyterian Hospital
Nicki Kulbida, MD
Medical Director, Northeast Region,
OB Hospitalist Group

Day 2 / October 14, 2021

Multicultural Health National Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

Partnering with Culturally Relevant and Trusted Patient Advocacy Groups

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Sheila Thorne
President & CEO,
Multicultural Healthcare Marketing Group, LLC

Black Health Matters TBA

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Roslyn Daniels
Founder & President,
Black Health Matters

Hispanic Market Implications on Rx Brand Update

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Steve Millerman
President,
EMCAY

RISE ABOVE COVID: A Movement to Enroll Underrepresented Communities in a Covid-19 Treatment Trial

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Amy Gómez
SVP, Diversity Strategy,
Klick Health
Samantha Dolin
SVP, Executive Creative Director,
Klick Health
Erin Bouldin
VP, Client Service
Klick Health

Speakers and Presentations to be Announced Soon!


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PASSES

DTC National Passes

DTC National Passes give you access to all individual tracks including DTC National content.

Purchase DTC National Passes



PASSES

Non-DTC National Passes

If you’re only interested in attending an individual track like the Hospital Marketing National or Women’s Health conference and don’t want to attend the DTC National sessions purchase a Non-DTC National pass. These passes give access to the individual tracks but DO NOT include access to DTC National content.

Purchase Non-DTC National Passes