BOSTON | The Westin Copley Place

3 days of learning sessions
8 conference tracks

April 18-20, 2023
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Xpectives.Health Summit

Schedule

The Xpectives.Health Summit is excited to return April 18-20, 2023. Anchored by the DTC National Conference, the Summit will add other conferences as individual tracks to the event to expand on educational opportunities for understanding the healthcare consumer. These events include:
– DTC National
– Multicultural Health National
– Hospital Marketing National Conference
– Women’s Health Business Conference
– Forum on Clinical Trials
– Forum on Medical Device Marketing
– Forum on Virtual Care Marketing
Xpectives.Health University Featuring:
– DTC 101
– DTC Master Class: Digital & Social
– Multicultural Health (MCH) 101

Day 1 Agenda | April 18

Xpectives.Health University (separate pass required)
DTC 101
DTC Master Class: Digital & Social
Multicultural Health (MCH) 101

Day 1 / April 19, 2022

Xpectives.Health University Track: DTC 101

Requires separate pass purchase for access
Visit Conference Page

12:00-12:15

Welcome Remarks


12:15-1:45 | St. George A&B

DTC 101 Courses:

Introduction to Direct-to-Consumer (DTC) Marketing

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Brent Rollins, RPh, PhD
Associate Professor of Pharmacy Administration,
PCOM – Georgia School of Pharmacy

Understanding The Regulatory Issues in DTC

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Moulakshi Roychowdhury, PharmD, JD
Global Head, Regulatory Advertising & Promotion,
Allergan Aesthetics, an AbbVie Company

1:45-3:30 | St. George A&B

DTC 101 Courses:

The Basics of Targeting and Segmentation

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Chris Neuner
SVP and GM of Digital Health Solutions,
PulsePoint

Fundamentals of Mass Media Marketing

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Beth Harper Gray
Owner/Founder,
Gray Matter Marketing, LLC

Understanding the ROI of DTC Marketing

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Fred Church
Founder,
Format Analytics

3:30-4:30 | St. George A&B

DTC 101 Courses:

Understanding Disease Education Campaigns

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Melissa Andrews
Vice President, Client Service,
Targetbase

The Basics of DTC Marketing at the Doctor’s Office

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Linda Ruschau
Chief Client Officer,
PatientPoint

4:30-6:15 | St. George A&B

DTC 101 Courses:

The Fundamentals of Digital DTC Marketing

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Mike Spitz
Chief Strategic Storyteller,
Blitz Strategy, LLC

Basic DTC Digital Marketing Strategies

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Frank Chipman
Vice President,
Advanced Insights & Marketing

Wrap-Up


Day 1 / April 18, 2023

Xpectives.Health University Track: DTC Master Class: Digital & Social

Requires separate pass purchase for access
Visit Conference Page

12:00-12:15

Welcome Remarks


12:15-1:45 |

DTC Master Class: Digital & Social Courses

From Pandemic to Endemic to Nodemic: How COVID has Permanently Transformed DTC Marketing

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Mike Spitz
Chief Strategic Storyteller,
Blitz Strategy, LLC

DTC and The Streaming “TV” Marketplace

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STEVE PALMISANO
Founder,,
AdElevate

1:45-3:45 |

DTC Master Class: Digital & Social Courses

Search & Social Media Advertising

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IAN OREKONDY
Chief Executive Officer,
Pranify

The New Revolution in DTC Advertising

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Frank Chipman
Vice President,
Advanced Insights & Marketing

3:45-5:15 |

DTC Master Class: Digital & Social Courses

YouTube 101 for Pharma Marketers

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GARRET LEAHEY
Senior Partnership Lead, Pharma & OTC,
Google
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PRIYA MONE
Senior Pharma and OTC Brand Strategist & Creative Lead,
Google

Managing Identity in a Cookieless World

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EMILY KISTNER
Director, New Business & Identity Solutions,
Adstra

5:15-6:15 |

DTC Master Class: Digital & Social Courses

Blockchain in Healthcare

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NADIA KHATRI
VP, Connections Planning,
Havas Media

Panel Discussion

Wrap-Up


Day 1 / April 18, 2023

Xpectives.Health University Track: Multicultural Health (MCH) 101

Requires separate pass purchase for access

Day 2 Agendas | April 19th

Four Individual Tracks
Day 2 / April 19, 2023

DTC National Tracks:

Must Have DTC National Pass to Attend these Sessions
Visit Conference Page

8:30-9:30 | Exhibit Hall | America Ballroom

Networking Breakfast


9:30-9:45 | Main Stage | Essex Center/South

Welcome Remarks


9:45-10-15 | Main Stage | Essex Center/South

Evolution of Point of Care Marketing

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Nicole Divinagracia
Executive Director,
Point of Care Marketing Association

10:15-11:00 | Main Stage | Essex Center/South

Point of Care: Not Just a Media Channel

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Linda Ruschau
Chief Client Officer,
PatientPoint

Panelists TBA

11:00-11:30 | Exhibit Hall | America Ballroom

Networking Break


11:30-12:15 | Main Stage | Essex Center/South

Social Health Strategy

Mark Bard
Co-founder & Managing Partner,
The DHC Group

12:15-1:00 | Main Stage | Essex Center/South

How Pfizer Partnered with Disney on Entertainment’s Biggest Night to ‘Boost’ Awareness of Vaccination

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Katie Baldwin
Director, Consumer Marketing US COVID-19 Vaccine,
Pfizer
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Glenn Roginski
Director, Global Connections Planning & Media,
Pfizer
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Jeffrey Weinstock
Vice President & Creative Director,
Disney CreativeWorks

1:00-2:00 | Exhibit Hall | America Ballroom

Networking Lunch


2:00-2:30 | Main Stage | Essex Center/South

Media Planning & Strategy in a Fragmented Market

Scott Grenz
President & Founder,
Genco Pura Media

2:30-3:00 | Main Stage | Essex Center/South

Trends in Health Advertising

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Ian Goldsweig
Senior Director, Crossix Analytics Services
Veeva Systems

3:00-3:30 | Main Stage | Essex Center/South

HCPs – They’re Just Like Us! How to Fully Engage Them with Pharma Marketing Campaigns in their ‘Blue Jeans’ Moments

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Keith Sedlak
EVP, Chief Growth Officer
Health Monitor

Copresenter TBA

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break


4:00-4:30 | Main Stage | Essex Center/South

TBA


IQVIA Executive TBA

4:30-5:00 | Main Stage | Essex Center/South

Building Social Media Ecosystems for Patient Engagement & Activation

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Elizabeth Grice
Associate Director – US Patient Marketing, Metabolics,
Alexion, AstraZeneca Rare Disease

5:00-5:30 | Main Stage | Essex Center/South

The Digitization & Role of Video in the Patient Journey: Navigating Shifting Patient Priorities in Times of Uncertainty

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Stefani Klaskow
Director, Healthcare,
Google


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party



7:00-9:00 | Essex

Top 25 DTC Marketers & Hall of Fame

Sponsored by PatientPoint
Top 25 DTC Marketers of the YearHall of Fame Inductees
Day 2 | April 19, 2023

Multicultural Health National Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast


9:00-9:15 | St. George A&B

Welcome Remarks


| St. George A&B

The Business of Diversity in Pharma

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Jesus Leal
Head of Sales Biologics,
Sun Pharma

| St. George A&B

Social Determinates of Health & How Media & Marketing Can Drive Change

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Megan Ryan
Vice President, Client Strategy,
NBCUniversal Advertising and Partnerships

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break


| St. George A&B

Representation Matters in Speaking with Underserved Heart Failure Patients

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Yesenia Bautista
Director, Point of Care,
PHM / N2

| St. George A&B

Feeling Great in Our Own Skin: A Multicultural Atopic Dermatitis Case Study by Dupixent

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Eirasmin Lokpez-Cobo
SVP Strategy,
Republica Havas Health
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Vanessa Bolanos
Managing Director,
Republica Havas Health
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Paloma Correa
Account Director,
Republica Havas Health
Keeva Blades
Strategy Director,
Republica Havas Health

12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


Day 2 / April 19, 2023

Hospital Marketing National Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast


9:00-9:15 | Staffordshire

Welcome Remarks


| Staffordshire

How One Pixel Disrupted the Healthcare Industry

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Teri Sun
Chief Strategy Officer,
White Rhino
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Marc Needham
Chief Growth Officer,
Combinaut

| Staffordshire

Rethinking Healthcare Consumerism: Consumer Driven or Consumer Responsive

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Dan Miers
Chief Strategy Officer,
SPM Group

| Staffordshire

Maintaining Culture and Vision Across 10,000 Employees

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Colton Mulligan
CEO,
FoxFuel Creative

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break


| Staffordshire

Under Pressure: How to Survive & Thrive in Today’s "WHYDFML" Environment

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Bob Waddell
Co-Founder & Vice President,
MD Matchup
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Tina Ames
Division Vice President of Marketing and Communications,
CHI Health

| Staffordshire

Inclusivity and Omnichannel Brand Marketing

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Leah Campbell
Director of Consumer Brand Marketing and Communications,
Community Health Network
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Kelley Briggs
Chief Operating Officer,
MKR


11:45-12:45 | Staffordshire

Top Hospital Marketers & Hall of Fame

Top Hospital Marketers of the YearHospital Hall of Fame Inductees

12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch


| Staffordshire

Presentation TBA

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Paul Pomeroy
President,
AB+C

| Staffordshire

Additional Presentations and Speakers to be Announced Soon!



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


Day 2 | April 19, 2022

Forum on Virtual Care Marketing Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast


9:00-9:15 | Essex North

Welcome Remarks


9:15-10:15 | Essex North

TBA

TBA
TBA,
TBA


10:45-11:15 | Exhibit Hall | America Ball Room

Networking Break


12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


Day 3 Agendas | April 20

Three Individual Tracks
Day 3 / April 20, 2023

DTC National Tracks: General Sessions

Must Have DTC National Pass to Attend these Sessions
Visit Conference Page

8:30-9:30 | Exhibit Hall | America Ballroom

Networking Breakfast


9:30-9:45 | Main Stage | Essex Center/South

Welcome Remarks


9:45-10:15| Main Stage | Essex Center/South

The Patient Voice on DTC: Direct Feedback on Television Advertising

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Pam Cusick
Senior Vice President,
Rare Patient Voice

10:15-11:00 | Main Stage | Essex Center/South

Mind Your Health: Why Addressing Mental Health for Chronic Condition Patients Is Essential to DTC Marketing Success

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Moderator: Laura Klein
President,
Sharecare
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David Klein
SVP Media,
Publicis Health Media
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Dr. Jennifer Caudle, DO
Board-certified Family Medicine Physician, Associate Professor in the Department of Family Medicine at Rowan University-School of Osteopathic Medicine, and On-Air Health Expert
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Dr. Judson Brewer
New York Times Best-Selling Author, Director of Research & Innovation at Brown University’s Mindfulness Center, Associate Professor at Brown University School of Medicine, and Executive Medical Director, Behavioral Health at Sharecare
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Denise Esakoff
SVP Research & Strategic Performance,
Sharecare

11:00-11:30 | Exhibit Hall | America Ballroom

Networking Break


11:30-12:15 | Main Stage | Essex Center/South

Prescription for Success: Reimagining Content to Better Connect with Patients

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Moderator: John von Brachel
Vice President and Head of the Content Lab,
Novartis
Panelists TBA

12:15-1:00 | Main Stage | Essex Center/South

Cutting through the Clutter: Curating Content in Chronic Conditions

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Tara Sheehy
Director of Client Experience
Phreesia Life Sciences

Copresenters TBA

1:00-2:00 | Exhibit Hall | America Ballroom

Networking Lunch


2:00-2:30 | Main Stage | Essex Center/South

What is Our ‘New Normal’ in Reaching & Engaging Today’s Pharma Consumer?

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Abbey Berryman
Senior Vice President, Client Partnerships,
NBCUniversal Advertising & Partnerships

Copresenter TBA

2:30-3:00 | Main Stage | Essex Center/South

Doing More with Less: Leveraging Predictive Modeling & an Omnichannel Approach to Immerse a Small Market for Big Results

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Claudia Kanaszyc
Associate Director,
Horizon Therapeutics
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Mark Clark
Vice President, Strategic Development,
Healthgrades

3:00-3:30 | Main Stage | Essex Center/South

Work in Progress: CTV Attribution

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Ryan Wilson
Director of Sales,
Samsung Ads

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break


4:00-4:30 | Main Stage | Essex Center/South

Operationalizing CX in a Way that Revolutionizes Healthcare

Olly Johnston
Managing Director, CX & Transformation,
Evoke
,
Copresenter TBA

4:30-5:00 | Main Stage | Essex Center/South

Web3, NFTs, and the Metaverse – Why Should Healthcare Marketers Care?

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Egbavwe Pela
SVP, Group Media Lead,
CMI Media Group
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Kerel Cooper
President of Advertising,
Group Black

5:00-5:30 | Main Stage | Essex Center/South

Learn How Five Top Pharmaceutical Companies are Using AI & Machine Learning to Develop Patient Journey

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Razi Imam
CEO,
113 Industries

5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party



7:00-9:00 | Essex

Advertising Awards Ceremony

Sponsored by Phreesia
Award Winners/Finalists

Day 3 / April 20, 2023

Forum on Clinical Trials Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast


9:00-9:15 |

Welcome Remarks


The Elements of Clinical Trial Diversity

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Andre Vanterpool
President,
Livworx

Overcoming Hesitancy to Participate in Medical Research to Boost Health Outcomes

TBA
TBA,
Sensis

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break


Take the LEAP, Improve the Clinical Trial Experience for Patients

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Judy Campagnari
Executive Director, Head of Global Patient Insights & Solutions,
Alexion, AstraZeneca Rare Disease
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Rohita Sharma, PhD
Director, Enterprise LEAP Lead, Global Patient Insights & Solutions,
Alexion Pharmaceuticals

Boosting Participant Adherence, Engagement, Retention, and Experience, Simultaneously, Using Digital Tools

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Tal Givoly
VP Product Strategy,
Mediasafe

12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch


TBA

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David Franklin
Founder/CEO,
Know Rx


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


Day 3 | April 20, 2023

Innovation in Women’s Health Business Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast


9:00-9:15 | Staffordshire

Welcome Remarks


9:15-10:00 | Staffordshire

TBA

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Vicki A. Lucas, PhD, RNC, WHNP
Conference Chairwoman, President and CEO,
Vicki Lucas, LLC, Women’s Health Business Consultants

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break


12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party

Day 3 / April 20, 2023

Forum on Medical Device Marketing Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast


9:00-9:15 | St. George A&B

Welcome Remarks


9:15-10:00 | St. George A&B

TBA

David Wendland
TBA,
TBA

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break


12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


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PASSES

DTC National Passes

DTC National Passes give you access to all individual tracks including DTC National content.

Purchase DTC National Passes



PASSES

Non-DTC National Passes

If you’re only interested in attending an individual track like the Hospital Marketing National or Women’s Health conference and don’t want to attend the DTC National sessions purchase a Non-DTC National pass. These passes give access to the individual tracks but DO NOT include access to DTC National content.

Purchase Non-DTC National Passes