BOSTON | The Westin Copley Place

3 days of learning sessions
8 conference tracks

April 18-20, 2023
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Xpectives.Health Summit

Schedule

The Xpectives.Health Summit is excited to return April 18-20, 2023. Anchored by the DTC National Conference, the Summit will add other conferences as individual tracks to the event to expand on educational opportunities for understanding the healthcare consumer. These events include:
– DTC National
– Multicultural Health National
– Hospital Marketing National Conference
– Women’s Health Business Conference
– Forum on Clinical Trials
– Forum on Medical Device Marketing
– Forum on Virtual Care Marketing
Xpectives.Health University Featuring:
– DTC 101
– DTC Master Class: Digital & Social
– Multicultural Health (MCH) 101

Day 1 Agenda | April 18

Xpectives.Health University (separate pass required)
DTC 101
DTC Master Class: Digital & Social
Multicultural Health (MCH) 101

Day 1 / April 18, 2023

Xpectives.Health University Track: DTC 101

Requires separate pass purchase for access
Visit Conference Page

12:00-12:15

Welcome Remarks


12:15-1:45 | St. George A&B

DTC 101 Courses:

Introduction to Direct-to-Consumer (DTC) Marketing

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Brent Rollins, RPh, PhD
Associate Professor of Pharmacy Administration,
PCOM – Georgia School of Pharmacy

Understanding The Regulatory Issues in DTC

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Moulakshi Roychowdhury, PharmD, JD
Global Head, Regulatory Advertising & Promotion,
Allergan Aesthetics, an AbbVie Company

1:45-3:30 | St. George A&B

DTC 101 Courses:

The Basics of Targeting and Segmentation

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Chris Neuner
Chief Strategy Officer,
PulsePoint

Fundamentals of Mass Media Marketing

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Beth Harper Gray
Owner/Founder,
Gray Matter Marketing, LLC

Understanding the ROI of DTC Marketing

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Fred Church
Founder,
Format Analytics

3:30-4:45 | St. George A&B

DTC 101 Courses:

Understanding Disease Education Campaigns

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Melissa Andrews
Global Client Lead,
Omnicom

The Basics of DTC Marketing at the Doctor’s Office

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Linda Ruschau
Chief Client Officer,
PatientPoint

4:45-6:00 | St. George A&B

DTC 101 Courses:

The Fundamentals of Digital DTC Marketing

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Mike Spitz
Chief Strategic Storyteller,
Blitz Strategy, LLC

Basic DTC Digital Marketing Strategies

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Frank Chipman
Vice President,
Advanced Insights & Marketing

Wrap-Up


Day 1 / April 18, 2023

Xpectives.Health University Track: DTC Master Class: Digital & Social

Requires separate pass purchase for access
Visit Conference Page

12:00-12:15

Welcome Remarks


12:15-1:45 |

DTC Master Class: Digital & Social Courses

From Pandemic to Endemic to Nodemic: How COVID has Permanently Transformed DTC Marketing

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Mike Spitz
Chief Strategic Storyteller,
Blitz Strategy, LLC

DTC and The Streaming “TV” Marketplace

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STEVE PALMISANO
Founder,,
AdElevate

1:45-3:30 |

DTC Master Class: Digital & Social Courses

Search & Social Media Advertising

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IAN OREKONDY
Chief Executive Officer,
Pranify

Social Media: Overview, Community Management, & Influencer Marketing

In this multi-part course from Klick Health, you will learn about key areas within social media.

The Importance of Community Management in the Pharmaceutical Industry

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AMANDA SCRIVER
Associate Manager, Community Engagement,
Klick Health

Influencer Marketing & Strategy

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THOMAS ENGSTROM
Group Director of Influencer Marketing,
Klick Health
3:30-4:45 |

DTC Master Class: Digital & Social Courses

The New Revolution in DTC Advertising

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Frank Chipman
Vice President,
Advanced Insights & Marketing

YouTube 101 for Pharma Marketers

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GARRET LEAHEY
Senior Partnership Lead, Pharma & OTC,
Google
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PRIYA MONE
Senior Pharma and OTC Brand Strategist & Creative Lead,
Google
4:45-6:00 |

DTC Master Class: Digital & Social Courses

Managing Identity in a Cookieless World

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EMILY KISTNER
Director, New Business & Identity Solutions,
Adstra

Blockchain in Healthcare

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NADIA KHATRI
VP, Connections Planning,
Havas Media

Managing Your DTC Levers Of Growth

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ZACHARY SHAPIRO
Senior Vice President, Strategy,
Wunderman Thompson Health

Panel Discussion

Wrap-Up


Day 1 / April 18, 2023

Xpectives.Health University Track: Multicultural Health Marketing (MCH) 101

Requires separate pass purchase for access
Visit Conference Page

12:00-12:15

Welcome Remarks


12:15-1:45 |

MCH 101 Courses:

Multicultural Health Marketing: An Industry Overview

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Sheila Thorne
President & CEO,
Multicultural Healthcare Marketing Group

More Than Just a Translation: A Dedicated Approach for Multicultural Marketing in Pharma

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Steve Millerman
General Manager,
Fingerpaint Multicultural

1:45-3:00 |

MCH 101 Courses:

Healthcare in the Black Community: The Untold Human Truths

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Albert Thompson
Director Brand Strategy,
Transient Identiti

Multicultural Health Marketing: Hispanic 101

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Carlos Santiago
President & Chief Strategist, Santiago Solutions Group; Co-founder & Co-Architect, Cultural Inclusion Accelerator; Co-founder, AIMM
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Alyssa Villavicencio
Marketing Specialist,
Santiago Solutions Group
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Sofía Ortiz
Cultural Marketing Manager,
Santiago Solutions Group

3:00-4:15 |

MCH 101 Courses:

Meaningful Connections with Asian Americans in Healthcare Marketing – Understanding the Audience

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Iris Yim
Vice President,
Asian American Advertising Federation
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Jeannie Yuen
Strategy Lead,
APartnership

LGBTQ Health Concerns/ High Indexing and How to Reach

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Todd Evans
President and CEO,
Rivendell

4:15-6:00 |

MCH 101 Courses:

Reaching Diverse Audiences in a Fragmented Media Ecosystem

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Adriana Waterston
Chief Revenue Officer, Insights & Strategy Lead,
Horowitz Research

Best Practices for Approaching & Developing Multicultural Health Marketing Programs

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Karla Fernandez Parker
Managing Director – TX,
Sensis

Day 2 Agendas | April 19th

Four Individual Tracks
Day 2 / April 19, 2023

DTC National Tracks:

Must Have DTC National Pass to Attend these Sessions
Visit Conference Page

7:00-8:00 | Staffordshire

Run Your Body Like a Business
Morning Yoga

Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
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Beth Shaw
Founder,
YogaFit

8:30-9:30 | Exhibit Hall | America Ballroom

Networking Breakfast


9:30-9:45 | Main Stage | Essex Center/South

Welcome Remarks


9:45-10-15 | Main Stage | Essex Center/South

Evolution of Point of Care Marketing

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Nicole Divinagracia
Executive Director,
Point of Care Marketing Association

10:15-11:00 | Main Stage | Essex Center/South

Point of Care: Not Just a Media Channel

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Linda Ruschau
Chief Client Officer,
PatientPoint
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Kashyap Patel, MD
CEO, Carolina Blood and Cancer Care Associates
11:00-11:30 | Exhibit Hall | America Ballroom

Networking Break


11:30-12:15 | Main Stage | Essex Center/South

Social Health Strategy: What’s Ahead for Physicians, Patients, and Pharma

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Mark Bard
Co-founder & Managing Partner,
The DHC Group
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Kate Gallagher
SVP of Marketing,
Healthline
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Steven Xie
Director, Omni Channel Innovation, Migraine Portfolio,
Pfizer
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Alison Reichert
former Head of Digital and Omnichannel Marketing, US Oncology,
Takeda
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Paul Murasko
Head of Digital Innovation & Marketing Operations,
Azurity Pharmaceuticals

12:15-1:00 | Main Stage | Essex Center/South

How Pfizer Partnered with Disney on Entertainment’s Biggest Night to ‘Boost’ Awareness of Vaccination

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Katie Baldwin
Director, Consumer Marketing US COVID-19 Vaccine,
Pfizer
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Glenn Roginski
Director, Global Connections Planning & Media,
Pfizer
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Jeffrey Weinstock
Vice President & Creative Director,
Disney CreativeWorks
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C. Christine Amirian
Vice President of Category Strategy-Healthcare,
Disney Advertising

1:00-2:00 | Exhibit Hall | America Ballroom

Networking Lunch


2:00-2:30 | Essex North

*Sponsored Session* DeepIntent: The Power of CTV

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John Mangano
Chief Analytics Officer
DeepIntent

2:00-2:30 | Main Stage | Essex Center/South

Creating an Effective Advertiser / Media Agency Ecosystem

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Scott Grenz
President & Founder,
Genco Pura Media

2:30-3:00 | Essex North

*Sponsored Session* DIRECTV: Advanced Advertising for Pharma Brands

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Mallory Halva
Sr. Director, East Coast Client Partnerships
DIRECTV

2:30-3:00 | Main Stage | Essex Center/South

Trends in Health Advertising

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Ian Goldsweig
Senior Director, Crossix Analytics Services
Veeva Systems

3:00-3:30 | Main Stage | Essex Center/South

Audio – Reaching patients in a Modern Format

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Keith Sedlak
Chief Commercial Officer
Health Monitor Network
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Carlos Oliveros
Oncology Marketing,
Genentech

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break


4:00-4:30 | Main Stage | Essex Center/South

ROI Forecasting for Digital Channels

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Fred Church
Founder,
Format Analytics

4:30-5:00 | Main Stage | Essex Center/South

Building Social Media Ecosystems for Patient Engagement & Activation

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Elizabeth Grice
Associate Director – US Patient Marketing, Metabolics,
Alexion, AstraZeneca Rare Disease

5:00-5:30 | Main Stage | Essex Center/South

Navigating Patient Priorities in Times of Uncertainty: The Role of Video in the Patient Journey

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Stefani Klaskow
Director, Healthcare,
Google


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party



7:00-9:30 | Essex

Top DTC Marketers of the Year & Hall of Fame Inductees Ceremony

Sponsored by PatientPoint
Top DTC Marketers of the YearHall of Fame Inductees
Day 2 | April 19, 2023

Multicultural Health National Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

7:00-8:00 | Staffordshire

Run Your Body Like a Business
Morning Yoga

Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
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Beth Shaw
Founder,
YogaFit

8:30-9:30 | Exhibit Hall | America Ballroom

Networking Breakfast


9:30-9:45 | Staffordshire

Welcome Remarks


9:45-10:15 | Staffordshire

The Business of Diversity in Pharma

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Jesus Leal
Head of Sales Biologics,
Sun Pharma

10:15-11:00 | Staffordshire

Beyond Translations

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Steve Millerman
General Manager,
Fingerpaint Multicultural

11:00-11:30 | Exhibit Hall | America Ballroom

Networking Break


11:30-12:15 | Staffordshire

We Love You to Health

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Leslie Garcia Fontenot
VP, Managing Director,
Black Health Matters
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Dania Alarcon
Chief Medical Officer and Head, Health4Equity,
Wunderman Thompson Health

12:15-1:00 | Staffordshire

Breaking Down Barriers: Cultural Inclusivity in Healthcare and Pharmaceutical Advertising

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Carlos Santiago
President & Chief Strategist, Santiago Solutions Group; Co-founder & Co-Architect, Cultural Inclusion Accelerator; Co-founder, AIMM
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Sofía Ortiz
Cultural Marketing Manager,
Santiago Solutions Group

1:00-2:00 | Exhibit Hall | America Ballroom

Networking Lunch


2:00-2:45 | Staffordshire

Representation Matters in Speaking with Underserved Heart Failure Patients

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Yesenia Bautista
Vice President, Point of Care,
PHM

2:45-3:30 | Staffordshire

Enjoying More With Less Asthma: A Multicultural Asthma Case Study by Dupixent

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Eirasmin Lokpez-Cobo
SVP Strategy,
Republica Havas Health
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Danielle Washington
Senior Director Consumer Marketing, Dupixent,
Sanofi
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PALOMA CORREA
Account Director,
Republica Havas Health
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VANESSA BOLAÑOS
Managing Director,
Republica Havas Health

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break


4:00-4:30 | Staffordshire

Reaching Multicultural Audiences in Today’s Media Environment: Content, Screens, and Services

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Adriana Waterston
Chief Revenue Officer, Insights & Strategy Lead,
Horowitz Research

4:30-5:00 | Staffordshire

Social Determinates of Health & How Media & Marketing Can Drive Change

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Megan Ryan
Vice President, Client Strategy,
NBCUniversal Advertising and Partnerships
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Nathaly Pacheco
Director, Insights & Research, Advertising & Partnerships,
NBCUniversal

5:00-5:30 | Staffordshire

From Us to We: Amplifying Inclusive Marketing in the Age of Inequity

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Yvette Baez
Head of Industry, Pharma-OTC,
Google


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party

Day 2 / April 19, 2023

Hospital Marketing National Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

7:00-8:00 | Staffordshire

Run Your Body Like a Business
Morning Yoga

Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
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Beth Shaw
Founder,
YogaFit

8:30-9:30 | Exhibit Hall | America Ballroom

Networking Breakfast


9:30-9:45 |

Welcome Remarks


9:45-10:15 | St George C&D

Maintaining Culture and Vision Across 10,000 Employees

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Colton Mulligan
CEO,
FoxFuel Creative

10:15-11:00 | St George C&D

How One Pixel Disrupted the Healthcare Industry

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Teri Sun
Chief Strategy Officer,
White Rhino
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Marc Needham
Chief Growth Officer,
Combinaut

11:00-11:30 | Exhibit Hall | America Ballroom

Networking Break


11:30-12:15 | St George C&D

Inclusivity and Omnichannel Brand Marketing

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Leah Campbell
Director of Consumer Brand Marketing and Communications,
Community Health Network
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Kelley Briggs
Chief Operating Officer,
MKR

12:15-1:00 | St George C&D

Maximizing Your Relationship with Your Agency

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Samantha Raftovich
Senior Account Supervisor,
AB&C
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Marcy Manheim
Director of Marketing and Corporate Communications,
Garnet Health

1:00-2:00 | Exhibit Hall | America Ballroom

Networking Lunch



2:00-2:30 |

Top Hospital Marketers & Hall of Fame

Top Hospital Marketers of the YearHospital Hall of Fame Inductees

2:30-3:00 | St George C&D

Under Pressure: How to Survive & Thrive in Today’s "WHYDFML" Environment

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Bob Waddell
Co-Founder & Vice President,
MD Matchup

3:00-3:30 | St George C&D

Rethinking Healthcare Consumerism: Consumer Driven or Consumer Responsive

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Dan Miers
Chief Strategy Officer,
SPM Group

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break


4:00-4:45 | St George C&D

Our Covid Pivot: From Patient Comms to Patient Engagement

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Marteen Santerre
Director of Patient Engagement,
MaineHealth

4:45-5:30 | St George C&D

The Importance of Cultural Integration in Branding and Messaging

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Mike Chapman
SVP, Client Services,
Springboard Brand and Creative Strategy


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party

Day 2 | April 19, 2022

Forum on Virtual Care Marketing Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

7:00-8:00 | Staffordshire

Run Your Body Like a Business
Morning Yoga

Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
https://xpectives.health/wp-content/uploads/2023/04/beth-shaw-e1681129151131-160x160.jpg
Beth Shaw
Founder,
YogaFit

8:30-9:30 | Exhibit Hall | America Ballroom

Networking Breakfast


9:30-9:45 |

Welcome Remarks


9:30-10:15 | St George A&B

Telehealth Industry Overview

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Paul Theisen
CEO,
Populus Media
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Sean Mehra
CEO,
Healthtap

10:15-11:00 | St George A&B

The Growth of Chronic Care across Virtual Care (and the opportunities it provides)

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AMY GITTELMAN
VP of Sales, Media,
Populus
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JAY DE LA CRUZ
SVP, Global Media,
Underscore Marketing
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LAUREN HOWARD
President and CEO,
ElleTwo and VirtuELLE Health

11:00-11:30 | Exhibit Hall | America Ballroom

Networking Break


11:30-12:15| St George A&B

Closing the Health Equity Gap: A Virtual Care Story

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Yesenia Bautista
Director, Point of Care,
PHM / N2
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Khari Motayne
Vice President, Media,
CMI Media Group
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Erica Hawthorne
Owner, Principal Digital Consultant,
The People People
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AMY GITTELMAN
VP of Sales, Media,
Populus

12:15-1:00 | St George A&B

We the Patients

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MATTHEW ZACHARY
Co-Founder and CEO,
OffScrip Health

1:00-2:00 | Exhibit Hall | America Ballroom

Networking Lunch


2:00-2:30 | St George A&B

Data, Data Everywhere…

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Khari Motayne
Vice President, Media,
CMI Media Group
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Eric Talbot
Chief Strategy Officer,
Medfuse
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RAY ROTOLO
Chief Growth Officer,
Populus

2:30-3:00 | St George A&B

The Continued Growth of Marketing in Virtual Care and the Opportunity for Brands

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Mark Bard
Co-founder & Managing Partner
The DHC Group
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Troy Miles
Senior Vice President, Media
CMI Media Group
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Will McMahon
Director, Strategy
Klick Health

3:00-3:30 | St George A&B

Revolutionizing Healthcare Marketing through AI and Predictive Modeling

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MATTHEW ZACHARY
Co-Founder and CEO,
OffScrip Health
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MARK PAPPAS
SVP, Innovation,
CMI Media Group
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DAPHNE EARLEY
Lead, Next Best Action Offering,
IQVIA
3:30-4:00 | Exhibit Hall | America Ball Room

Networking Break



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


Day 3 Agendas | April 20

Three Individual Tracks
Day 3 / April 20, 2023

DTC National Tracks: General Sessions

Must Have DTC National Pass to Attend these Sessions
Visit Conference Page

7:00-8:00 | Staffordshire

Run Your Body Like a Business
Morning Yoga

Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
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Beth Shaw
Founder,
YogaFit

8:30-9:30 | Exhibit Hall | America Ballroom

Networking Breakfast


9:30-9:45 | Main Stage | Essex Center/South

Welcome Remarks


9:45-10:15| Main Stage | Essex Center/South

The Patient Voice on DTC: Direct Feedback on Television Advertising

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Pam Cusick
Senior Vice President,
Rare Patient Voice

10:15-11:00 | Main Stage | Essex Center/South

Mind Your Health: Why Addressing Mental Health for Chronic Condition Patients Is Essential to DTC Marketing Success

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Moderator: Laura Klein
President,
Sharecare
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David Klein
EVP Media,
Publicis Health Media
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Dr. Jennifer Caudle, DO
Board-certified Family Medicine Physician, Associate Professor in the Department of Family Medicine at Rowan University-School of Osteopathic Medicine, and On-Air Health Expert
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Dr. Judson Brewer
New York Times Best-Selling Author, Director of Research & Innovation at Brown University’s Mindfulness Center, Associate Professor at Brown University School of Medicine, and Executive Medical Director, Behavioral Health at Sharecare
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Denise Esakoff
SVP Research & Strategic Performance,
Sharecare

11:00-11:30 | Exhibit Hall | America Ballroom

Networking Break


11:30-12:15 | Main Stage | Essex Center/South

Prescription for Success: Reimagining Content to Better Connect with Patients

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Moderator: John von Brachel
Vice President and Head of the Content Lab,
Novartis
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Craig Haines
Chief Revenue Officer,
Dotdash Meredith Health
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Joan Golden
EVP Group Account Director,
Hill Holliday Health
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Priya Mone
YouTube Pharma Brand Strategist,
Google

12:15-1:00 | Main Stage | Essex Center/South

Cutting through the Clutter: Curating Content in Chronic Conditions

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Tara Sheehy
Director of Client Experience
Phreesia Life Sciences
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Christine Mormile
Director of Media,
CMI Media Group
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Roz Silbershatz Tomás
Senior Director, Global Oncology Marketing
Regeneron
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Terry Voltz
Director, Customer Promotion – Consumer,
Ironwood Pharmaceuticals

1:00-2:00 | Exhibit Hall | America Ballroom

Networking Lunch


2:00-2:45 | Main Stage | Essex Center/South

Doing More with Less: Leveraging Predictive Modeling & an Omnichannel Approach to Immerse a Small Market for Big Results

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Claudia Kanaszyc
Associate Director,
Horizon Therapeutics
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Mark Clark
Vice President, Strategic Development,
Healthgrades

2:45-3:30 | Main Stage | Essex Center/South

Unlocking Actionable Audience Insights for CTV: Now What?

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George Carens
Director of Data Solutions,
Samsung Ads
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Lauren Hundley
Senior Sales Manager – Health/Pharma
Samsung Ads
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Ken Chaplin
Chief Marketing Officer,
City of Hope
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Francis D’Hondt
Vice President, Health & Wellness,
Matterkind

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break


4:00-4:30 | Main Stage | Essex Center/South

Four Ways to Transform the Customer Experience for Optimal Business Impact

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Robyn O’Brien
VP, CX Strategy,
Evoke
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Allison Kovacs, MSC
Associate Director, Patient Marketing – Reproductive Medicine & Maternal Health,
Ferring Pharmaceuticals

4:30-5:00 | Main Stage | Essex Center/South

Web3 and ChatGPT – Why Should Healthcare Marketers Care?

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Oleg Korenfeld
Chief Technology Officer,
CMI Media Group and Compas
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Kerel Cooper
President of Advertising,
Group Black

5:00-5:30 | Main Stage | Essex Center/South

Learn How Top Pharmaceutical Companies are Using AI & Machine Learning to Develop Patient Journey

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Razi Imam
CEO,
113 Industries

5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party



7:00-9:00 | Essex

Advertising Awards Ceremony

Sponsored by Phreesia
Award Winners/Finalists

Day 3 / April 20, 2023

Forum on Clinical Trials Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

7:00-8:00 | Staffordshire

Run Your Body Like a Business
Morning Yoga

Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
https://xpectives.health/wp-content/uploads/2023/04/beth-shaw-e1681129151131-160x160.jpg
Beth Shaw
Founder,
YogaFit

8:30-9:30 | Exhibit Hall | America Ballroom

Networking Breakfast


9:30-9:45 | St George C&D

Welcome Remarks


9:45-10:15 | St George C&D

How Consumer Brand Thinking is Helping to Accelerate Patient Recruitment

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Mark Evans
Managing Director,
Havas Lynx Faze
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Mark Wilkins
Director of Patient Recruitment Services,
Havas Lynx Faze

10:15-11:00 | St George C&D

Research-Based Findings Help Establish Patient Choice in Decentralized Clinical Trials

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Keri McDonough
Head Patient Voice Consortium,
Syneos Health
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Nicole Hemmenway
Chief Executive Officer,
U.S. Pain Foundation
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Michelle Ouellette
Associate Director, Patient Experience,
Syneos Health
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Sarah Gillespie
Associate Director, Decentralized Clinical Trials,
Syneos Health

11:00-11:30 | Exhibit Hall | America Ballroom

Networking Break


11:30-12:15 | St George C&D

Take the LEAP, Improve the Clinical Trial Experience for Patients

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Judy Campagnari
Executive Director, Head of Global Patient Insights & Solutions,
Alexion, AstraZeneca Rare Disease
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Rohita Sharma, PhD
Director, Enterprise LEAP Lead, Global Patient Insights & Solutions,
Alexion Pharmaceuticals

12:15-1:00 | St George C&D

Legislation and Clinical Trial Models – How FDORA is Influencing Trials in the Modern World

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Sheila Gwizdak
Vice President, Organizational and Quality Solutions,
Halloran Consulting Group

1:00-2:00 | Exhibit Hall | America Ballroom

Networking Lunch


2:00-2:30 | St George C&D

The Elements of Clinical Trial Diversity

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Andre Vanterpool
President,
LivWorx

2:30-3:00 | St George C&D

Strategy Rocks! Planning for Diversity, Equity, and Inclusion in Clinical Trial Patient Recruitment

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Gaby Grekin
Senior Director, Global Strategy,
BBK Worldwide

3:00-3:30 | St George C&D

You Say, Diversity in Clinical Trials, But Have Your Processes Changed?

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David Franklin
Founder/CEO,
knowRx

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break


4:00-4:45 | St George C&D

Overcoming Hesitancy to Participate in Medical Research to Boost Health Outcomes

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Bryan Duff
Research Director,
Sensis
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Sharon Carothers
Managing Director,
Sensis
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Dr. David Johnson
Professor of Neurology,
University of California, Davis

4:45-5:30 | St George C&D

Lessons Learned from Pharma and DTC Marketing Panel

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Moderator: Alexandra Ehrlich
Senior Director, Sales Engineering,
Inovalon
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Cheryle Barnett
VP, Group Account Director
Fingerpaint Multicultural
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Mark Evans
Managing Director,
Havas Lynx
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Gaby Grekin
Senior Director, Global Strategy,
BBK Worldwide


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party

Day 3 | April 20, 2023

Innovation in Women’s Health Business Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

7:00-8:00 | Staffordshire

Run Your Body Like a Business
Morning Yoga

Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
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Beth Shaw
Founder,
YogaFit

8:30-9:30 | Exhibit Hall | America Ballroom

Networking Breakfast


9:30-9:45 | Staffordshire

Welcome Remarks


9:45-10:15 | Staffordshire

Keynote Presentation: Women’s Health Consumers: Multigenerational Business Opportunities
What do women want?

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Vicki A. Lucas, PhD, RNC, WHNP
Conference Chairwoman, President and CEO,
Vicki Lucas, LLC, Women’s Health Business Consultants
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Jenny Yu, MD, FACS
Chief Health Officer,
Healthline Media

10:15-11:00 | Staffordshire

Women’s Health Care Providers: Business Challenges and Solutions
What do providers want?

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Nicole Lescota DNP, MSN, RNC-OB, C-EFM
Vice President of Nursing,
Grady Health System
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Charlene E. Harrison, MHA
Vice President, Women’s & Children’s Services,
Luminis Health
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Melissa Golombek, DNP, MHCM, RN, NE-BC, CPN
Senior Administrator, Women’s Institute and TGH Children’s Hospital,
Tampa General Hospital
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Miriam Cartmell, MS, RNC-OB, NEA-BC
Network Executive Director, Women’s and Children’s Service Line,
Kettering Health Network

11:00-11:30 | Exhibit Hall | America Ballroom

Networking Break


11:30-12:15 | Staffordshire

Developing a Women’s Health Payer Strategy. What do payers want and how to use that knowledge to improve your reimbursement?

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Jordan Brozyna
Senior Manager,
ECG Management Consultants
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Laura Clark-Kelly
Sr. Director,
Bayer Pharmaceuticals

12:15-1:00 | Staffordshire

The Intersection of Value-Based Care and Women’s Services

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Jordan Brozyna
Senior Manager,
ECG Management Consultants
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Katie Komaridis
Manager,
ECG Management Consultants

1:00-2:00 | Exhibit Hall | America Ballroom

Networking Lunch


2:00-2:45 | Staffordshire

Women’s Health Investments: Headwinds and Tailwinds
What do investors want?

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Maurissa Bell, CPA, CA
Vice President,
Clairvest
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Karl Hess
Managing Director,
Outcome Capital
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Carli Sapir
Founding Partner,
Amboy Street Ventures
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Andrew Meadow
Founder, Partner, and Chief Investment Officer,
Health Innovation Capital

2:45-3:30 | Staffordshire

Improving Health Equity in Women’s Health is Good for Business

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Tracy Pfiefer, MPA
VP Operations, Mother Baby Clinical Service Line,
Allina Health and Children’s Minnesota
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Amanda Gorman
Founder,
Nest Collaborative Telelactation Consultation
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Miriam Cartmell, MS, RNC-OB, NEA-BC
Network Executive Director, Women’s and Children’s Service Line,
Kettering Health Network
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Patricia Harper, MD
Clinical Quality and Safety Officer for OB/GYN,
Allina Health

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break


4:00-4:45 | Staffordshire

What’s Hot and What’s Next in Women’s Health… Innovators in Women’s Health

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Emily Sylvester, MS, RD, LDN, IBCLC
Founder and CEO,
Mother of Fact
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Sabrina Johnson
Founder and CEO,
Daré Bioscience
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Christine Henningsgaard
CEO,
Quilted Health

4:45-5:25 | Staffordshire

Consumer Insights in Women’s Health. What Women are Saying and The Impact on Women’s Health Business

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Lindsey Viscomi
Vice President,
Healthgrades
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Christine Mormile
Director of Media,
CMI Media Group
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Erika Janes
Executive Editor,
SheKnows
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Mary Brown
EVP, Client Lead,
Ogilvy Health

5:25-5:30 | Staffordshire

Closing Remarks



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party

Day 3 / April 20, 2023

Forum on Medical Device Marketing Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

7:00-8:00 | Staffordshire

Run Your Body Like a Business
Morning Yoga

Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
https://xpectives.health/wp-content/uploads/2023/04/beth-shaw-e1681129151131-160x160.jpg
Beth Shaw
Founder,
YogaFit

8:30-9:30 | Exhibit Hall | America Ballroom

Networking Breakfast


9:30-9:45 | St George A&B

Welcome Remarks


9:45-10:30 | St George A&B

DTC Marketing for Medical Devices: A Post-Pandemic Resurgence

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Mike Spitz
Chief Strategist,
Blitz Strategy, LLC

10:30-11:00 | St George A&B

Top Five Ways to Improve MedTech DTC Patient Engagement from the Patient Perspective

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Meghan Oates-Zalesky
Chief Marketing Officer,
Apollo Intelligence, parent company to InCrowd

11:00-11:30 | Exhibit Hall | America Ballroom

Networking Break


11:00-12:15 | St George A&B

DTC Marketing & Medical Devices: When and Where Does it Make Sense?

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Alicia Ierardi
EVP,
Leger
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Sana Siddiqui
VP,
Leger

12:15-1:00 | St George A&B

Advancing Digital Strategies in MedTech through Intelligent Engagement

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NICOLA PARTRIDGE
Director of Product Strategy,
IQVIA Digital Enablement CoE
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KELSEY KIMBALL
Solution Sales Director,
IQVIA Digital Enablement
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CATHERINE ELLIS
VP, Director,
IQVIA US MedTech Consulting

12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch


2:00-2:45 | St George A&B

Patient Centric Advisor Team Value-Added Benefits

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Rachel Hernandez
SVP Healthcare Operations,
Salelytics
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Franny Goolsby
SVP Healthcare Sales,
Salelytics

2:45-3:30 | St George A&B

Keeping Everyone Happy: How to Satisfy your Physician, Patient and Company Needs

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Heather Gilbert
Marketing Manager,
Inspire Medical Systems, Inc.

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break


4:00-4:45 | St George A&B

Forecasting DTC ROI for Medical Devices

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Fred Church
Founder,
Format Analytics


4:45-5:30 | St George A&B

What Makes Good DTC Advertising?

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Bindhu Gopalan
Chief Client Officer,
Greater Than One
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Kamala Prince
VP/Managing Director,
Luckie
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Sheila Thorne
President & CEO,
Multicultural Healthcare Marketing Group


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


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PASSES

DTC National Passes

DTC National Passes give you access to all individual tracks including DTC National content.

Purchase DTC National Passes



PASSES

Non-DTC National Passes

If you’re only interested in attending an individual track like the Hospital Marketing National or Women’s Health conference and don’t want to attend the DTC National sessions purchase a Non-DTC National pass. These passes give access to the individual tracks but DO NOT include access to DTC National content.

Purchase Non-DTC National Passes