BOSTON | The Westin Copley Place
3 days of learning sessions
8 conference tracks
April 18-20, 2023
Xpectives.Health Summit
Schedule
The Xpectives.Health Summit is excited to return April 18-20, 2023. Anchored by the DTC National Conference, the Summit will add other conferences as individual tracks to the event to expand on educational opportunities for understanding the healthcare consumer. These events include:
– DTC National
– Multicultural Health National
– Hospital Marketing National Conference
– Women’s Health Business Conference
– Forum on Clinical Trials
– Forum on Medical Device Marketing
– Forum on Virtual Care Marketing
Xpectives.Health University Featuring:
– DTC 101
– DTC Master Class: Digital & Social
– Multicultural Health (MCH) 101
– DTC National
– Multicultural Health National
– Hospital Marketing National Conference
– Women’s Health Business Conference
– Forum on Clinical Trials
– Forum on Medical Device Marketing
– Forum on Virtual Care Marketing
Xpectives.Health University Featuring:
– DTC 101
– DTC Master Class: Digital & Social
– Multicultural Health (MCH) 101
Day 1 Agenda | April 18
Xpectives.Health University (separate pass required)
DTC 101
DTC Master Class: Digital & Social
Multicultural Health (MCH) 101
DTC 101
DTC Master Class: Digital & Social
Multicultural Health (MCH) 101
Day 1 / April 18, 2023
Xpectives.Health University Track: DTC 101
Requires separate pass purchase for access
12:00-12:15
Welcome Remarks
12:15-1:45 | St. George A&B
DTC 101 Courses:
Introduction to Direct-to-Consumer (DTC) Marketing
Understanding The Regulatory Issues in DTC
1:45-3:30 | St. George A&B
DTC 101 Courses:
The Basics of Targeting and Segmentation
Fundamentals of Mass Media Marketing
Understanding the ROI of DTC Marketing
3:30-4:45 | St. George A&B
DTC 101 Courses:
Understanding Disease Education Campaigns
The Basics of DTC Marketing at the Doctor’s Office
4:45-6:00 | St. George A&B
DTC 101 Courses:
The Fundamentals of Digital DTC Marketing
Basic DTC Digital Marketing Strategies
Wrap-Up
Day 1 / April 18, 2023
Xpectives.Health University Track: DTC Master Class: Digital & Social
Requires separate pass purchase for access
12:00-12:15
Welcome Remarks
12:15-1:45 |
DTC Master Class: Digital & Social Courses
From Pandemic to Endemic to Nodemic: How COVID has Permanently Transformed DTC Marketing
DTC and The Streaming “TV” Marketplace
1:45-3:30 |
DTC Master Class: Digital & Social Courses
Search & Social Media Advertising
Social Media: Overview, Community Management, & Influencer Marketing
In this multi-part course from Klick Health, you will learn about key areas within social media.
The Importance of Community Management in the Pharmaceutical Industry
Influencer Marketing & Strategy
3:30-4:45 |
DTC Master Class: Digital & Social Courses
The New Revolution in DTC Advertising
YouTube 101 for Pharma Marketers
4:45-6:00 |
DTC Master Class: Digital & Social Courses
Managing Identity in a Cookieless World
Blockchain in Healthcare
Managing Your DTC Levers Of Growth
Panel Discussion
Wrap-Up
Day 1 / April 18, 2023
Xpectives.Health University Track: Multicultural Health Marketing (MCH) 101
Requires separate pass purchase for access
12:00-12:15
Welcome Remarks
12:15-1:45 |
MCH 101 Courses:
Multicultural Health Marketing: An Industry Overview
More Than Just a Translation: A Dedicated Approach for Multicultural Marketing in Pharma
1:45-3:00 |
MCH 101 Courses:
Healthcare in the Black Community: The Untold Human Truths
Multicultural Health Marketing: Hispanic 101
3:00-4:15 |
MCH 101 Courses:
Meaningful Connections with Asian Americans in Healthcare Marketing – Understanding the Audience
LGBTQ Health Concerns/ High Indexing and How to Reach
4:15-6:00 |
MCH 101 Courses:
Reaching Diverse Audiences in a Fragmented Media Ecosystem
Best Practices for Approaching & Developing Multicultural Health Marketing Programs
Day 2 Agendas | April 19th
Four Individual Tracks
Day 2 / April 19, 2023
DTC National Tracks:
Must Have DTC National Pass to Attend these Sessions
7:00-8:00 | Staffordshire
Run Your Body Like a Business
Morning Yoga
Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
8:30-9:30 | Exhibit Hall | America Ballroom
Networking Breakfast
9:30-9:45 | Main Stage | Essex Center/South
Welcome Remarks
9:45-10-15 | Main Stage | Essex Center/South
Evolution of Point of Care Marketing
10:15-11:00 | Main Stage | Essex Center/South
Point of Care: Not Just a Media Channel
11:00-11:30 | Exhibit Hall | America Ballroom
Networking Break
11:30-12:15 | Main Stage | Essex Center/South
Social Health Strategy: What’s Ahead for Physicians, Patients, and Pharma
12:15-1:00 | Main Stage | Essex Center/South
How Pfizer Partnered with Disney on Entertainment’s Biggest Night to ‘Boost’ Awareness of Vaccination
1:00-2:00 | Exhibit Hall | America Ballroom
Networking Lunch
2:00-2:30 | Essex North
*Sponsored Session* DeepIntent: The Power of CTV
2:00-2:30 | Main Stage | Essex Center/South
Creating an Effective Advertiser / Media Agency Ecosystem
2:30-3:00 | Essex North
*Sponsored Session* DIRECTV: Advanced Advertising for Pharma Brands
2:30-3:00 | Main Stage | Essex Center/South
Trends in Health Advertising
3:00-3:30 | Main Stage | Essex Center/South
Audio – Reaching patients in a Modern Format
3:30-4:00 | Exhibit Hall | America Ballroom
Networking Break
4:00-4:30 | Main Stage | Essex Center/South
ROI Forecasting for Digital Channels
4:30-5:00 | Main Stage | Essex Center/South
Building Social Media Ecosystems for Patient Engagement & Activation
5:00-5:30 | Main Stage | Essex Center/South
Navigating Patient Priorities in Times of Uncertainty: The Role of Video in the Patient Journey
5:30-7:00 | Exhibit Hall | America Ballroom
Cocktail Party
7:00-9:30 | Essex
Top DTC Marketers of the Year & Hall of Fame Inductees Ceremony
Sponsored by PatientPoint
Day 2 | April 19, 2023
Multicultural Health National Track
DTC National & Non DTC National Passes have Access to this Track
7:00-8:00 | Staffordshire
Run Your Body Like a Business
Morning Yoga
Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
8:30-9:30 | Exhibit Hall | America Ballroom
Networking Breakfast
9:30-9:45 | Staffordshire
Welcome Remarks
9:45-10:15 | Staffordshire
The Business of Diversity in Pharma
10:15-11:00 | Staffordshire
Beyond Translations
11:00-11:30 | Exhibit Hall | America Ballroom
Networking Break
11:30-12:15 | Staffordshire
We Love You to Health
12:15-1:00 | Staffordshire
Breaking Down Barriers: Cultural Inclusivity in Healthcare and Pharmaceutical Advertising
1:00-2:00 | Exhibit Hall | America Ballroom
Networking Lunch
2:00-2:45 | Staffordshire
Representation Matters in Speaking with Underserved Heart Failure Patients
2:45-3:30 | Staffordshire
Enjoying More With Less Asthma: A Multicultural Asthma Case Study by Dupixent
3:30-4:00 | Exhibit Hall | America Ballroom
Networking Break
4:00-4:30 | Staffordshire
Reaching Multicultural Audiences in Today’s Media Environment: Content, Screens, and Services
4:30-5:00 | Staffordshire
Social Determinates of Health & How Media & Marketing Can Drive Change
5:00-5:30 | Staffordshire
From Us to We: Amplifying Inclusive Marketing in the Age of Inequity
5:30-7:00 | Exhibit Hall | America Ballroom
Cocktail Party
Day 2 / April 19, 2023
Hospital Marketing National Track
DTC National & Non DTC National Passes have Access to this Track
7:00-8:00 | Staffordshire
Run Your Body Like a Business
Morning Yoga
Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
8:30-9:30 | Exhibit Hall | America Ballroom
Networking Breakfast
9:30-9:45 |
Welcome Remarks
9:45-10:15 | St George C&D
Maintaining Culture and Vision Across 10,000 Employees
10:15-11:00 | St George C&D
How One Pixel Disrupted the Healthcare Industry
11:00-11:30 | Exhibit Hall | America Ballroom
Networking Break
11:30-12:15 | St George C&D
Inclusivity and Omnichannel Brand Marketing
12:15-1:00 | St George C&D
Maximizing Your Relationship with Your Agency
1:00-2:00 | Exhibit Hall | America Ballroom
Networking Lunch
2:00-2:30 |
Top Hospital Marketers & Hall of Fame
2:30-3:00 | St George C&D
Under Pressure: How to Survive & Thrive in Today’s "WHYDFML" Environment
3:00-3:30 | St George C&D
Rethinking Healthcare Consumerism: Consumer Driven or Consumer Responsive
3:30-4:00 | Exhibit Hall | America Ballroom
Networking Break
4:00-4:45 | St George C&D
Our Covid Pivot: From Patient Comms to Patient Engagement
4:45-5:30 | St George C&D
The Importance of Cultural Integration in Branding and Messaging
5:30-7:00 | Exhibit Hall | America Ballroom
Cocktail Party
Day 2 | April 19, 2022
Forum on Virtual Care Marketing Track
DTC National & Non DTC National Passes have Access to this Track
7:00-8:00 | Staffordshire
Run Your Body Like a Business
Morning Yoga
Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
8:30-9:30 | Exhibit Hall | America Ballroom
Networking Breakfast
9:30-9:45 |
Welcome Remarks
9:30-10:15 | St George A&B
Telehealth Industry Overview
10:15-11:00 | St George A&B
The Growth of Chronic Care across Virtual Care (and the opportunities it provides)
11:00-11:30 | Exhibit Hall | America Ballroom
Networking Break
11:30-12:15| St George A&B
Closing the Health Equity Gap: A Virtual Care Story
12:15-1:00 | St George A&B
We the Patients
1:00-2:00 | Exhibit Hall | America Ballroom
Networking Lunch
2:00-2:30 | St George A&B
Data, Data Everywhere…
2:30-3:00 | St George A&B
The Continued Growth of Marketing in Virtual Care and the Opportunity for Brands
3:00-3:30 | St George A&B
Revolutionizing Healthcare Marketing through AI and Predictive Modeling
3:30-4:00 | Exhibit Hall | America Ball Room
Networking Break
5:30-7:00 | Exhibit Hall | America Ballroom
Cocktail Party
Day 3 Agendas | April 20
Three Individual Tracks
Day 3 / April 20, 2023
DTC National Tracks: General Sessions
Must Have DTC National Pass to Attend these Sessions
7:00-8:00 | Staffordshire
Run Your Body Like a Business
Morning Yoga
Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
8:30-9:30 | Exhibit Hall | America Ballroom
Networking Breakfast
9:30-9:45 | Main Stage | Essex Center/South
Welcome Remarks
9:45-10:15| Main Stage | Essex Center/South
The Patient Voice on DTC: Direct Feedback on Television Advertising
10:15-11:00 | Main Stage | Essex Center/South
Mind Your Health: Why Addressing Mental Health for Chronic Condition Patients Is Essential to DTC Marketing Success
Dr. Jennifer Caudle, DO
Board-certified Family Medicine Physician, Associate Professor in the Department of Family Medicine at Rowan University-School of Osteopathic Medicine, and On-Air Health Expert
Dr. Judson Brewer
New York Times Best-Selling Author, Director of Research & Innovation at Brown University’s Mindfulness Center, Associate Professor at Brown University School of Medicine, and Executive Medical Director, Behavioral Health at Sharecare
11:00-11:30 | Exhibit Hall | America Ballroom
Networking Break
11:30-12:15 | Main Stage | Essex Center/South
Prescription for Success: Reimagining Content to Better Connect with Patients
12:15-1:00 | Main Stage | Essex Center/South
Cutting through the Clutter: Curating Content in Chronic Conditions
1:00-2:00 | Exhibit Hall | America Ballroom
Networking Lunch
2:00-2:45 | Main Stage | Essex Center/South
Doing More with Less: Leveraging Predictive Modeling & an Omnichannel Approach to Immerse a Small Market for Big Results
2:45-3:30 | Main Stage | Essex Center/South
Unlocking Actionable Audience Insights for CTV: Now What?
3:30-4:00 | Exhibit Hall | America Ballroom
Networking Break
4:00-4:30 | Main Stage | Essex Center/South
Four Ways to Transform the Customer Experience for Optimal Business Impact
4:30-5:00 | Main Stage | Essex Center/South
Web3 and ChatGPT – Why Should Healthcare Marketers Care?
5:00-5:30 | Main Stage | Essex Center/South
Learn How Top Pharmaceutical Companies are Using AI & Machine Learning to Develop Patient Journey
5:30-7:00 | Exhibit Hall | America Ballroom
Cocktail Party
Day 3 / April 20, 2023
Forum on Clinical Trials Track
DTC National & Non DTC National Passes have Access to this Track
7:00-8:00 | Staffordshire
Run Your Body Like a Business
Morning Yoga
Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
8:30-9:30 | Exhibit Hall | America Ballroom
Networking Breakfast
9:30-9:45 | St George C&D
Welcome Remarks
9:45-10:15 | St George C&D
How Consumer Brand Thinking is Helping to Accelerate Patient Recruitment
10:15-11:00 | St George C&D
Research-Based Findings Help Establish Patient Choice in Decentralized Clinical Trials
11:00-11:30 | Exhibit Hall | America Ballroom
Networking Break
11:30-12:15 | St George C&D
Take the LEAP, Improve the Clinical Trial Experience for Patients
12:15-1:00 | St George C&D
Legislation and Clinical Trial Models – How FDORA is Influencing Trials in the Modern World
1:00-2:00 | Exhibit Hall | America Ballroom
Networking Lunch
2:00-2:30 | St George C&D
The Elements of Clinical Trial Diversity
2:30-3:00 | St George C&D
Strategy Rocks! Planning for Diversity, Equity, and Inclusion in Clinical Trial Patient Recruitment
3:00-3:30 | St George C&D
You Say, Diversity in Clinical Trials, But Have Your Processes Changed?
3:30-4:00 | Exhibit Hall | America Ballroom
Networking Break
4:00-4:45 | St George C&D
Overcoming Hesitancy to Participate in Medical Research to Boost Health Outcomes
4:45-5:30 | St George C&D
Lessons Learned from Pharma and DTC Marketing Panel
5:30-7:00 | Exhibit Hall | America Ballroom
Cocktail Party
Day 3 | April 20, 2023
Innovation in Women’s Health Business Track
DTC National & Non DTC National Passes have Access to this Track
7:00-8:00 | Staffordshire
Run Your Body Like a Business
Morning Yoga
Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
8:30-9:30 | Exhibit Hall | America Ballroom
Networking Breakfast
9:30-9:45 | Staffordshire
Welcome Remarks
9:45-10:15 | Staffordshire
Keynote Presentation: Women’s Health Consumers: Multigenerational Business Opportunities
What do women want?
10:15-11:00 | Staffordshire
Women’s Health Care Providers: Business Challenges and Solutions
What do providers want?
11:00-11:30 | Exhibit Hall | America Ballroom
Networking Break
11:30-12:15 | Staffordshire
Developing a Women’s Health Payer Strategy. What do payers want and how to use that knowledge to improve your reimbursement?
12:15-1:00 | Staffordshire
The Intersection of Value-Based Care and Women’s Services
1:00-2:00 | Exhibit Hall | America Ballroom
Networking Lunch
2:00-2:45 | Staffordshire
Women’s Health Investments: Headwinds and Tailwinds
What do investors want?
2:45-3:30 | Staffordshire
Improving Health Equity in Women’s Health is Good for Business
3:30-4:00 | Exhibit Hall | America Ballroom
Networking Break
4:00-4:45 | Staffordshire
What’s Hot and What’s Next in Women’s Health… Innovators in Women’s Health
4:45-5:25 | Staffordshire
Consumer Insights in Women’s Health. What Women are Saying and The Impact on Women’s Health Business
5:25-5:30 | Staffordshire
Closing Remarks
5:30-7:00 | Exhibit Hall | America Ballroom
Cocktail Party
Day 3 / April 20, 2023
Forum on Medical Device Marketing Track
DTC National & Non DTC National Passes have Access to this Track
7:00-8:00 | Staffordshire
Run Your Body Like a Business
Morning Yoga
Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
8:30-9:30 | Exhibit Hall | America Ballroom
Networking Breakfast
9:30-9:45 | St George A&B
Welcome Remarks
9:45-10:30 | St George A&B
DTC Marketing for Medical Devices: A Post-Pandemic Resurgence
10:30-11:00 | St George A&B
Top Five Ways to Improve MedTech DTC Patient Engagement from the Patient Perspective
11:00-11:30 | Exhibit Hall | America Ballroom
Networking Break
11:00-12:15 | St George A&B
DTC Marketing & Medical Devices: When and Where Does it Make Sense?
12:15-1:00 | St George A&B
Advancing Digital Strategies in MedTech through Intelligent Engagement
12:45-1:45 | Exhibit Hall | America Ballroom
Networking Lunch
2:00-2:45 | St George A&B
Patient Centric Advisor Team Value-Added Benefits
2:45-3:30 | St George A&B
Keeping Everyone Happy: How to Satisfy your Physician, Patient and Company Needs
3:30-4:00 | Exhibit Hall | America Ballroom
Networking Break
4:00-4:45 | St George A&B
Forecasting DTC ROI for Medical Devices
4:45-5:30 | St George A&B
What Makes Good DTC Advertising?
5:30-7:00 | Exhibit Hall | America Ballroom
Cocktail Party
PASSES
DTC National Passes
DTC National Passes give you access to all individual tracks including DTC National content.
PASSES
Non-DTC National Passes
If you’re only interested in attending an individual track like the Hospital Marketing National or Women’s Health conference and don’t want to attend the DTC National sessions purchase a Non-DTC National pass. These passes give access to the individual tracks but DO NOT include access to DTC National content.