The Xpectives.Health Summit is excited to return April 18-20, 2023. Anchored by the DTC National Conference, the Summit will add other conferences as individual tracks to the event to expand on educational opportunities for understanding the healthcare consumer. These events include:
– DTC National
– Multicultural Health National
– Hospital Marketing National Conference
– Women’s Health Business Conference
– Forum on Clinical Trials
– Forum on Medical Device Marketing
– Forum on Virtual Care Marketing
Xpectives.Health University Featuring:
– DTC 101
– DTC Master Class: Digital & Social
– Multicultural Health (MCH) 101
Stretch out and get the day started with an energizing yoga class – led by the founder of YogaFit, Beth Shaw.
Beth Shaw
Founder,
YogaFit
8:30-9:30 | Exhibit Hall | America Ballroom
Networking Breakfast
9:30-9:45 | Main Stage | Essex Center/South
Welcome Remarks
9:45-10:15| Main Stage | Essex Center/South
The Patient Voice on DTC: Direct Feedback on Television Advertising
Pam Cusick
Senior Vice President,
Rare Patient Voice
10:15-11:00 | Main Stage | Essex Center/South
Mind Your Health: Why Addressing Mental Health for Chronic Condition Patients Is Essential to DTC Marketing Success
Moderator: Laura Klein
President,
Sharecare
David Klein
EVP Media,
Publicis Health Media
Dr. Jennifer Caudle, DO
Board-certified Family Medicine Physician, Associate Professor in the Department of Family Medicine at Rowan University-School of Osteopathic Medicine, and On-Air Health Expert
Dr. Judson Brewer
New York Times Best-Selling Author, Director of Research & Innovation at Brown University’s Mindfulness Center, Associate Professor at Brown University School of Medicine, and Executive Medical Director, Behavioral Health at Sharecare
Denise Esakoff
SVP Research & Strategic Performance,
Sharecare
11:00-11:30 | Exhibit Hall | America Ballroom
Networking Break
11:30-12:15 | Main Stage | Essex Center/South
Prescription for Success: Reimagining Content to Better Connect with Patients
Moderator: John von Brachel
Vice President and Head of the Content Lab,
Novartis
Craig Haines
Chief Revenue Officer,
Dotdash Meredith Health
Joan Golden
EVP Group Account Director,
Hill Holliday Health
Priya Mone
YouTube Pharma Brand Strategist,
Google
12:15-1:00 | Main Stage | Essex Center/South
Cutting through the Clutter: Curating Content in Chronic Conditions
Tara Sheehy
Director of Client Experience
Phreesia Life Sciences
Christine Mormile
Director of Media,
CMI Media Group
Roz Silbershatz Tomás
Senior Director, Global Oncology Marketing
Regeneron
If you’re only interested in attending an individual track like the Hospital Marketing National or Women’s Health conference and don’t want to attend the DTC National sessions purchase a Non-DTC National pass. These passes give access to the individual tracks but DO NOT include access to DTC National content.