BOSTON | The Westin Copley Place

3 days of learning sessions
8 conference tracks

April 18-20, 2023
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Xpectives.Health Summit

Schedule

The Xpectives.Health Summit is excited to return April 18-20, 2023. Anchored by the DTC National Conference, the Summit will add other conferences as individual tracks to the event to expand on educational opportunities for understanding the healthcare consumer. These events include:
– DTC National
– Multicultural Health National
– Hospital Marketing National Conference
– Women’s Health Business Conference
– Forum on Clinical Trials
– Forum on Medical Device Marketing
– Forum on Telehealth Marketing
Xpectives.Health University Featuring:
– DTC 101
– DTC Master Class: Digital & Social
– Multicultural Health (MCH) 101

Day 1 Agenda | April 18

Xpectives.Health University (separate pass required)
DTC 101
DTC Master Class: Digital & Social
Multicultural Health (MCH) 101

Day 1 / April 19, 2022

Xpectives.Health University Track: DTC 101

Requires separate pass purchase for access
Visit Conference Page

12:00-12:15

Welcome Remarks


12:15-1:45 | St. George A&B

DTC 101 Courses:

Introduction to Direct-to-Consumer (DTC) Marketing

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Brent Rollins, RPh, PhD
Associate Professor of Pharmacy Administration,
PCOM – Georgia School of Pharmacy

Understanding The Regulatory Issues in DTC

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Moulakshi Roychowdhury, PharmD, JD
Global Head, Regulatory Advertising & Promotion,
Allergan Aesthetics, an AbbVie Company

1:45-3:30 | St. George A&B

DTC 101 Courses:

The Basics of Targeting and Segmentation

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Chris Neuner
SVP and GM of Digital Health Solutions,
PulsePoint

Fundamentals of Mass Media Marketing

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Beth Harper Gray
Owner/Founder,
Gray Matter Marketing, LLC

Understanding the ROI of DTC Marketing

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Fred Church
Founder,
Format Analytics

3:30-4:30 | St. George A&B

DTC 101 Courses:

Understanding Disease Education Campaigns

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Melissa Andrews
Vice President, Client Service,
Targetbase

The Basics of DTC Marketing at the Doctor’s Office

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Linda Ruschau
Chief Client Officer,
PatientPoint

4:30-6:15 | St. George A&B

DTC 101 Courses:

The Fundamentals of Digital DTC Marketing

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Mike Spitz
Chief Strategic Storyteller,
Blitz Strategy, LLC

Basic DTC Digital Marketing Strategies

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Frank Chipman
Vice President,
Advanced Insights & Marketing

Wrap-Up


Day 1 / April 18, 2023

Xpectives.Health University Track: DTC Master Class: Digital & Social

Requires separate pass purchase for access
Visit Conference Page

12:00-12:15

Welcome Remarks


12:15-1:45 |

DTC Master Class: Digital & Social Courses

From Pandemic to Endemic to Nodemic: How COVID has Permanently Transformed DTC Marketing

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Mike Spitz
Chief Strategic Storyteller,
Blitz Strategy, LLC

DTC and The Streaming “TV” Marketplace

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STEVE PALMISANO
Founder,,
AdElevate

1:45-3:45 |

DTC Master Class: Digital & Social Courses

Search & Social Media Advertising

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IAN OREKONDY
Chief Executive Officer,
Pranify

The New Revolution in DTC Advertising

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Frank Chipman
Vice President,
Advanced Insights & Marketing

3:45-5:15 |

DTC Master Class: Digital & Social Courses

YouTube 101 for Pharma Marketers

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GARRET LEAHEY
Senior Partnership Lead, Pharma & OTC,
Google
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PRIYA MONE
Senior Pharma and OTC Brand Strategist & Creative Lead,
Google

Managing Identity in a Cookieless World

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EMILY KISTNER
Director, New Business & Identity Solutions,
Adstra

5:15-6:15 |

DTC Master Class: Digital & Social Courses

Blockchain in Healthcare

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NADIA KHATRI
VP, Connections Planning,
Havas Media

Panel Discussion

Wrap-Up


Day 1 / April 18, 2023

Xpectives.Health University Track: Multicultural Health (MCH) 101

Requires separate pass purchase for access

Day 2 Agendas | April 19th

Four Individual Tracks
Day 2 / April 19, 2023

DTC National Tracks:

Must Have DTC National Pass to Attend these Sessions
Submit Speaker ProposalsVisit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast


9:00-9:15 | Main Stage | Essex Center/South

Welcome Remarks


9:15-9:45 | Main Stage | Essex Center/South

TBA

TBA
TBA,
TBA

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break


12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party



7:00-9:00 | Essex

Top 25 DTC Marketers & Hall of Fame

Top 25 DTC Marketers of the YearHall of Fame Inductees
Day 2 | April 19, 2023

Multicultural Health National Track

DTC National & Non DTC National Passes have Access to this Track
Submit Speaker ProposalsVisit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast


9:00-9:15 | St. George A&B

Welcome Remarks


9:15-9:45 | St. George A&B

TBA

TBA
TBA,
TBA


10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break


12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


Day 2 / April 19, 2023

Hospital Marketing National Track

DTC National & Non DTC National Passes have Access to this Track
Submit Speaker ProposalsVisit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast


9:00-9:15 | Staffordshire

Welcome Remarks


9:15-9:45 | Staffordshire

TBA

TBA
TBA,
TBA

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break


12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


Day 2 | April 19, 2022

Forum on Telehealth Marketing Track

DTC National & Non DTC National Passes have Access to this Track
Submit Speaker ProposalsVisit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast


9:00-9:15 | Essex North

Welcome Remarks


9:15-10:15 | Essex North

TBA

TBA
TBA,
TBA


10:45-11:15 | Exhibit Hall | America Ball Room

Networking Break


12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


Day 3 Agendas | April 20

Three Individual Tracks
Day 3 / April 20, 2023

DTC National Tracks: General Sessions

Must Have DTC National Pass to Attend these Sessions
Submit Speaker ProposalsVisit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast


9:00-9:15 | Main Stage | Essex Center/South

Welcome Remarks


9:15-10:00 | Main Stage | Essex Center/South

TBA

TBA
TBA,
TBA

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break


12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party



7:00-9:00 | Essex

Advertising Awards Ceremony

Award Winners/Finalists

Day 3 / April 20, 2023

Forum on Clinical Trials Track

DTC National & Non DTC National Passes have Access to this Track
Submit Speaker ProposalsVisit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast


9:00-9:15 | Essex North

Welcome Remarks


9:15-10:00 | Essex North

TBA

TBA
TBA,
TBA


10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break


12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


Day 3 | April 20, 2023

Innovation in Women’s Health Business Track

DTC National & Non DTC National Passes have Access to this Track
Submit Speaker ProposalsVisit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast


9:00-9:15 | Staffordshire

Welcome Remarks


9:15-10:00 | Staffordshire

TBA

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Vicki A. Lucas, PhD, RNC, WHNP
Conference Chairwoman, President and CEO,
Vicki Lucas, LLC, Women’s Health Business Consultants

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break


12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party

Day 3 / April 20, 2023

Forum on Medical Device Marketing Track

DTC National & Non DTC National Passes have Access to this Track
Submit Speaker ProposalsVisit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast


9:00-9:15 | St. George A&B

Welcome Remarks


9:15-10:00 | St. George A&B

TBA

David Wendland
TBA,
TBA

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break


12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


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PASSES

DTC National Passes

DTC National Passes give you access to all individual tracks including DTC National content.

Purchase DTC National Passes



PASSES

Non-DTC National Passes

If you’re only interested in attending an individual track like the Hospital Marketing National or Women’s Health conference and don’t want to attend the DTC National sessions purchase a Non-DTC National pass. These passes give access to the individual tracks but DO NOT include access to DTC National content.

Purchase Non-DTC National Passes