BOSTON | The Westin Copley Place

3 days of learning sessions
8 conference tracks

April 19-21, 2022
Conference

Schedule

The Xpectives.Health Summit is excited to return April 19-21, 2022. Anchored by the DTC National Conference, the Summit will add other conferences as individual tracks to the event to expand on educational opportunities for understanding the healthcare consumer. These events include:
– DTC National
– Hospital Marketing National Conference
– Innovations in Women’s Health Business Conference
– Forum on Health Marketing Innovation, Technology, & Clinical Trials
– DTC 101
– Multicultural Health National
– Forum on Telehealth

Day 1 Agenda | April 19

DTC 101 (Requires separate pass)

Day 1 / April 19, 2022

DTC University Track: DTC 101

Requires separate pass purchase for access
Visit Conference Page

12:00-12:15

Welcome Remarks


12:15-1:45 | St. George A&B

DTC 101 Courses:

Introduction to Direct-to-Consumer (DTC) Marketing

https://xpectives.health/wp-content/uploads/2021/07/Brent-Rollins-Headshot-UPDATED-web-160x160.gif
Brent Rollins, RPh, PhD
Associate Professor of Pharmacy Administration,
PCOM – Georgia School of Pharmacy

Understanding The Regulatory Issues in DTC

https://xpectives.health/wp-content/uploads/2021/07/Mou-Headshots-3-1-160x160.jpg
Moulakshi Roychowdhury, PharmD, JD
Executive Director, Regulatory Affairs – Advertising & Labeling,
Allergan

1:45-3:30 | St. George A&B

DTC 101 Courses:

The Basics of Targeting and Segmentation

https://xpectives.health/wp-content/uploads/2021/07/Chris-Neuner-headshot-Web-160x160.jpg
Chris Neuner
SVP and GM of Digital Health Solutions,
PulsePoint

Fundamentals of Mass Media Marketing

https://xpectives.health/wp-content/uploads/2021/07/BethHarperGray2-150x150-1.jpg
Beth Harper Gray
Owner/Founder,
Gray Matter Marketing, LLC

Understanding the ROI of DTC Marketing

https://xpectives.health/wp-content/uploads/2021/07/Fred-SKIM-headshot-150x150-1.jpg
Fred Church
Founder,
Format Analytics

3:30-4:30 | St. George A&B

DTC 101 Courses:

Understanding Disease Education Campaigns

https://xpectives.health/wp-content/uploads/2021/07/Melissa-Andrews-headshot-UPDATED-160x160.jpg
Melissa Andrews
Vice President, Client Service,
Targetbase

The Basics of DTC Marketing at the Doctor’s Office

https://xpectives.health/wp-content/uploads/2022/03/lindaruschau2022-1-e1646239733343-160x160.png
Linda Ruschau
Chief Client Officer,
PatientPoint

4:30-6:15 | St. George A&B

DTC 101 Courses:

The Fundamentals of Digital DTC Marketing

https://xpectives.health/wp-content/uploads/2021/07/Spitz-Blitz-Headshot-e1547672208613-150x150-1.jpg
Mike Spitz
Chief Strategic Storyteller,
Blitz Strategy, LLC

Basic DTC Digital Marketing Strategies

https://xpectives.health/wp-content/uploads/2021/07/Frank-Chipman-262x272-1-160x160.jpg
Frank Chipman
Consultant

Wrap-Up



7:30-8:30 | For DTC 101 and Platinum Passes Only

Cocktail Party


Day 2 Agendas | April 20th

Four Individual Tracks
Day 2 / April 20, 2022

DTC National Tracks:

Must Have DTC National Pass to Attend these Sessions
Visit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast

Sponsored by CheckedUp

9:00-9:15 | Main Stage | Essex Center/South

Welcome Remarks


9:15-9:45 | Main Stage | Essex Center/South

DTC Analysis: Moving the Needle

https://xpectives.health/wp-content/uploads/2021/03/Todd-Krizelman-Headshot-for-Leadership-Page-BW-scaled.jpg
Todd Krizelman
CEO & Founder,
MediaRadar

9:45-10:15 | Main Stage | Essex Center/South

New Patient Paths to Health Information

https://xpectives.health/wp-content/uploads/2022/01/MollySimpsonBox.jpg
https://xpectives.health/wp-content/uploads/2022/04/Christopher-Mamrosh-headshot.png
Molly Simpson
Director of Marketing,
Apollo Intelligence
Christopher Mamrosh
Vice President, Research Methodology & Strategy,
InCrowd

10:15-10:45 | Main Stage | Essex Center/South

Trends in Life Sciences Advertising

https://xpectives.health/wp-content/uploads/2022/01/Ian-Goldsweig.jpg
Ian Goldsweig
Senior Director, Crossix Analytics Services,
Veeva

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

11:15-12:00 | Main Stage | Essex Center/South

Point-Of-Care Marketing: Optimize Your Investments with This Dynamic, Measurable
Channel

https://xpectives.health/wp-content/uploads/2022/03/lindaruschau2022-1-e1646239733343.png
https://xpectives.health/wp-content/uploads/2022/04/DamonRagusa2022.jpeg
https://xpectives.health/wp-content/uploads/2022/04/DanHaller_Headshot11.jpg
Linda Ruschau
Chief Client Officer,
PatientPoint
Damon Ragusa
Chief Data & Technology Officer,
PatientPoint
Dan Haller
SVP, Engagment Lead
Heartbeat

12:00-12:45 | Main Stage | Essex Center/South

Keynote Address: Renaissance of Human Care: The Longing for Lost Interactions

https://xpectives.health/wp-content/uploads/2022/01/Matt-McNally.jpg
Matt McNally
Global President,
dentsu Health

12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch

Sponsored by STRIKEFORCE

1:45-2:30 | Main Stage | Essex Center/South

Using Digital Innovations and AI to Hyper-Personalize the Consumer Experience

https://xpectives.health/wp-content/uploads/2022/03/Laura-Klein.jpeg
https://xpectives.health/wp-content/uploads/2022/03/RItesh_Portrait-scaled.jpg
https://xpectives.health/wp-content/uploads/2022/03/denise-esakoff-1.jpeg
https://xpectives.health/wp-content/uploads/2022/03/Zeenia-Framroze.jpg
Moderator: Laura Klein
President, Life Sciences,
Sharecare
Ritesh Patel
Senior Partner, Global Digital Health,
FINN Partners
Denise Esakoff
SVP Research & Strategic Performance,
Sharecare
Zeenia Framroze
Director of Strategy and Operations,
Smart Omix

2:30-3:00 | Main Stage | Essex Center/South

What You Need to Know NOW about the Point of Care Channel

https://xpectives.health/wp-content/uploads/2022/03/Nicole-Divinagracia-Headshot-1-scaled.jpg
Nicole Divinagracia
Executive Director,
The Point of Care Marketing Association

3:00-3:30 | Main Stage | Essex Center/South

Integrating Online and Offline Touchpoints to Drive Patient Marketing

https://xpectives.health/wp-content/uploads/2022/01/Michael-Mazza-Headshot.jpg
Michael Mazza
Senior Director, Consumer Marketing, Strategic Marketing,
Horizon Therapeutics


3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

4:00-4:45 | Main Stage | Essex Center/South

The “Kodak-Moment” Dodge: Brand Marketing in a Post-Pandemic World

https://xpectives.health/wp-content/uploads/2021/08/Dave-Paragamian-pic160.jpg
https://xpectives.health/wp-content/uploads/2022/01/Shannon-Mitchell-HS.jpg
https://xpectives.health/wp-content/uploads/2022/04/20220304-Julie-Cosgrove-22705-8x10-Vertical-Web-295x305-1.jpg
https://xpectives.health/wp-content/uploads/2022/03/Ratner_Bill-295x305-1.jpg
Moderator: David Paragamian
CEO,
Health Monitor
Shannon Mitchell
Associate Director, US Media and Integration,
Merck
Julie Cosgrove
Marketing Director,
Alnylam Pharmaceuticals
Bill Ratner
Vice President, US Dermatology,
AbbVie

4:45-5:30 | Main Stage | Essex Center/South

Keynote Session: Our Approach and Latest Initiatives to Empowering Patients and
HCPs

https://xpectives.health/wp-content/uploads/2022/01/Sachin_nanavati_headshot-2-scaled.jpg
Sachin Nanavati
Head of Industry, Healthcare,
Google


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party

Sponsored by GoodRx


7:00-9:00 | Essex

Top 25 DTC Marketers & Hall of Fame

Sponsored by PatientPoint
Award Winners/Finalists
Day 2 | April 20, 2022

Multicultural Health National Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast

Sponsored by CheckedUp

9:00-9:15 | St. George A&B

Welcome Remarks


9:15-9:45 | St. George A&B

How to Engage with Diverse Communities to Change Health Behaviors AND Boost Business

https://xpectives.health/wp-content/uploads/2022/01/Dyan-Bryson-160x160.jpeg
Photo: Shana Schnur Photography,LLC
Dyan Bryson
SVP, Client Services/Patient Engagement,
Eversana ENGAGE

9:45-10:15 | St. George A&B

Constructing a Multicultural Marketing Practice in Healthcare: Lessons from the Frontlines

https://xpectives.health/wp-content/uploads/2022/04/Lisa_Llewellyn-3-Color_v02-keyed-160x160.png
https://xpectives.health/wp-content/uploads/2022/01/Andy-Bagnall-Photo-160x160.jpeg
Lisa Llewellyn
VP, Creative and Multicultural Content Strategy,
Evoke
Andy Bagnall
Managing Director, Growth,
Evoke

10:15-10:45 | St. George A&B

Healthcare’s Kairos Moment: Systemic Inequalities for Communities of Color

https://xpectives.health/wp-content/uploads/2022/01/Albert_Thompson_2021-with-eyewear-e1643394188498-262x272-1-160x160.jpg
Albert Thompson
Director, Brand Strategy,
Transient Identiti

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

11:15-12:00 | St. George A&B

The Unspoken Curriculum: Shedding Light on What Goes Unsaid in Schools, But Never Unlearned

https://xpectives.health/wp-content/uploads/2022/03/Jackeline-Stewart-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Amina-Colter-160x160.jpg
Jackeline Stewart-Hawkins
EVP, Head of Multicultural Communication,
Edelman
Amina Colter
SVP, Health,
Edelman

12:00-12:45 | St. George A&B

Engaging Influencers to Motivate COVID-19 Vaccination in Targeted Populations

https://xpectives.health/wp-content/uploads/2022/01/Jessica-Allen-160x160.jpeg
https://xpectives.health/wp-content/uploads/2022/01/Robyn-Loube-160x160.jpeg
Jessica Allen
Health Communications Specialist,
Centers for Disease Control and Prevention
Robyn Loube
Vice President,
Sensis

12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch

Sponsored by STRIKEFORCE
1:45-2:15 | St. George A&B

The Family Doctor: Uncovering the Value of Trusted Physician-Black Family Relationship Marketing

https://xpectives.health/wp-content/uploads/2022/04/Dasia-Hood-IMG_7399-2-262x272-1-160x160.jpg
Dasia Hood
Marketing Strategist,
Dasia Hood Marketing


2:15-2:45 | St. George A&B

Understanding Multicultural Prostate Cancer Patients

https://xpectives.health/wp-content/uploads/2022/03/JannetTorresheadshot-160x160.png
https://xpectives.health/wp-content/uploads/2022/03/Jamie-Hadac-160x160.jpg
Jannet Torres
Vice President, Custom Research,
ThinkNow
Jamie Hadac, PhD
Senior Manager, Commercial Analytics & Insights,
Myovant Sciences

2:45-3:30 | St. George A&B

Meaningful Connections with Asian Americans in Healthcare Marketing – Insights, Strategy and Tactics

https://xpectives.health/wp-content/uploads/2022/03/Iris-Yim-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Jeannie-Yuen-160x160.jpeg
Iris Yim
Vice President,
Asian American Advertising Federation,
Principal,
Sparkle Insights
Jeannie Yuen
President,
APartnership

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

4:00-4:45 | St. George A&B

Marketing the Right Way to the LGBTQ+ Community

https://xpectives.health/wp-content/uploads/2022/02/Heath-Morlok-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Charleigh-Flohr-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/02/Laurel-Weber-160x160.jpg
Processed with VSCO with u3 preset
https://xpectives.health/wp-content/uploads/2021/03/Todd-Evans-bw-300-160x160.jpg
Moderator: Heath Morlok
Associate Director, Oncology, Integrated Customer Engagement,
Merck
Charleigh J. Flohr
Senior Research Manager, Public Education & Research Program,
HUMAN RIGHTS CAMPAIGN FOUNDATION
Laurel Weber
Senior Media Planner,
CMI Media Group, a WPP Company
Todd Evans
President & CEO,
Rivendell Media

4:45-5:30 | St. George A&B

A Cross Cultural COVID Conversation

https://xpectives.health/wp-content/uploads/2022/01/Jackies-Bird-Bio-Pic-2017-copy-2-160x160.jpeg
https://xpectives.health/wp-content/uploads/2022/01/DARRYL-MOBLEY-CATAPULT-LEADERS-160x160.jpeg
https://xpectives.health/wp-content/uploads/2022/01/IVY-COHEN-160x160.jpeg
https://xpectives.health/wp-content/uploads/2022/01/BILL-IMADA-IW-GROUP-160x160.jpeg
Jackie Bird
Founder, President,
Redbean Society
Darryl Mobley
CEO,
Catapult Leaders
Ivy Cohen
President,
Ivy Cohen Corporate Communications
Bill Imada
CEO,
IW Group


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party

Sponsored by GoodRx

Day 2 / April 20, 2022

Hospital Marketing National Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast

Sponsored by CheckedUp

9:00-9:15 | Staffordshire

Welcome Remarks


9:15-9:45 | Staffordshire

Applying a National Brand Strategy to Improve Your Member’s Local Brand

https://xpectives.health/wp-content/uploads/2022/01/Mike-Chapman-160x160.jpg
Mike Chapman
SVP, Account Services,
Springboard

9:45-10:15 | Staffordshire

No More “…Now More Than Ever…” Marketing: How One Florida Agency Re-branded Nicklaus Children’s Hospital Out of the Pandemic

https://xpectives.health/wp-content/uploads/2022/02/anthony-baradat-160x160.jpg
Anthony Baradat
President,
AB&A

10:15-10:45 | Staffordshire

Rebranding with Love: How ChristianaCare Became the Most Improved Brand in the Nation

https://xpectives.health/wp-content/uploads/2021/03/craig-fairfield-bw-160x160.jpg
Craig Fairfield
Managing Director,
Wax Communications

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

11:15-12:00 | Staffordshire

Don’t Stop: How We Leveraged Strategic Partnerships and Innovative Creative Strategy to Break Through the Clutter of Rapid COVID-19 Communication

https://xpectives.health/wp-content/uploads/2022/03/Aerien-Mull-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Cristy-Sorenson-160x160.jpg
Aerien Mull
VP, Creative,
Brunet-García
Cristy Sorenson
Senior Vice President,
iHeart Media/Unified Partnerships

12:00-12:45 | Staffordshire

Make it Personal: How North Country Healthcare did COVID-19 PSAs Right

https://xpectives.health/wp-content/uploads/2022/01/sean-tracey-300x228-1-160x160.png
https://xpectives.health/wp-content/uploads/2022/02/Thomas-Mee-headshot-160x160.jpg
Sean Tracey
Founder & Executive Creative Director,
Sean Tracey Associates
Thomas Mee MBA, BSN, RN
CEO,
North Country Healthcare

12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch

Sponsored by STRIKEFORCE

1:45-2:00 | Staffordshire

Top Hospital Marketers of the Year / Hall of Fame Ceremony

View Award Winners

2:00-2:45 | Staffordshire

Lean and Be Seen: How a Small Marketing Team Can Succeed in a Large Organization

https://xpectives.health/wp-content/uploads/2022/01/Jessica-McCarthy-160x160.jpg
Jessica McCarthy, MBA
Vice President of Marketing, Public Relations and Communications,
Care New England Health System

2:45-3:30 | Staffordshire

An Innovative Approach to Addressing the #1 Health Priority in the Country

https://xpectives.health/wp-content/uploads/2022/01/Gabrielle-DeTora-web-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Rick-Shrum-Headshot-1-160x160.jpg
Gabrielle DeTora
Principal & Senior Strategic Marketing Consultant,
DeTora Consulting (Moderator)
Rick Shrum
Chief Strategy Officer,
WakeMed Health and Hospitals

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

4:00-4:30 | Staffordshire

A Roadmap for Website Personalization

https://xpectives.health/wp-content/uploads/2022/01/Stephanie-Pierce300x300-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/01/Teri_Sun-headshot_3Y7A6327-160x160.jpg
Stephanie Pierce
VP Strategic Marketing,
Arkansas Children’s
Teri Sun
Chief Strategy Officer,
White Rhino

4:30-5:00 | Staffordshire

Online Communities: The Next Must Have Social Media Tactic

https://xpectives.health/wp-content/uploads/2022/01/Chloe-Politis-160x160.jpeg
https://xpectives.health/wp-content/uploads/2022/01/Danny-Headshot-copy-160x160.jpg
Chloe Politis
Director of Digital and Social Media,
Mount Sinai Health System
Danny Flamberg
Vice President, Strategy – HCP,
LiveWorld

5:00-5:30 | Staffordshire

Marketing and Human Resources–Partnering for a Brighter Future

https://xpectives.health/wp-content/uploads/2021/08/Maria-Stearns-photo-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/02/Shawn-Kessler-160x160.jpg
Maria Stearns
Healthcare Division Director,
Aloysius Butler & Clark (AB+C)
Shawn Kessler
Partner – Recruitment Marketing,
Aloysius Butler & Clark (AB+C)



5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party

Sponsored by GoodRx

Day 2 | April 20, 2022

Forum on Telehealth Marketing Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast

Sponsored by CheckedUp

9:00-9:15 | Essex North

Welcome Remarks


9:15-10:15 | Essex North

The State of the Telehealth & Virtual Care Market

https://xpectives.health/wp-content/uploads/2022/04/Paul-Theisen-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Josh-Kramon.jpg
https://xpectives.health/wp-content/uploads/2022/03/Matt-McBride-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/04/Pamela-Gould-160x160.jpg
Paul Theisen
CEO,
Populus
Josh Kramon
VP, Head of Life Sciences,
Doctor.com
Matt McBride
CEO
Mend Health
Pamela Gould
Chief Growth Officer,
AristaMD

10:15-10:45 | Essex North

Fireside Chat: How Virtual Care is Impacting the Healthcare Ecosystem

https://xpectives.health/wp-content/uploads/2022/02/Mark-Pappas-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Dr.-Brian-Roper.jpg
Mark Pappas
SVP, Growth & Innovation
CMI Media
Dr. Brian Roper
Founder, CEO
TIDAmed

10:45-11:15 | Exhibit Hall | America Ball Room

Networking Break

Sponsored by EMCAY

11:15 – 12:00 |

Shortening the Path to Patient Acquisition

https://xpectives.health/wp-content/uploads/2022/03/Seth-Painter-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/04/Kristen-Winters-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Andrew-Shales-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/04/Kendra-Haines-160x160.jpg
Seth Painter
Director of Sales,
Populus
Kristen Winters
Customer Experience
Bayer
Andrew Shales
CEO
Resilia Pharmaceuticals
Kendra Haines
VP, Group Director, POC Investments
Havas Media Group

12:00 – 12:45 | Essex North

CASE STUDY: Driving Patients from Digital to Live Consult

https://xpectives.health/wp-content/uploads/2022/03/Howard-Seidman-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Allison-Kovacs-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Tim-Glennon.jpg
https://xpectives.health/wp-content/uploads/2022/03/Seth-Painter-160x160.jpg
Howard Seidman
Chief Operating Officer
Populus
Allison Kovacs
Sr. Manager, Patient Marketing
Ferring Pharmaceuticals
Tim Glennon
EVP, Sales & Marketing
Veru
Seth Painter
Director of Sales
Populus

12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch

Sponsored by STRIKEFORCE

1:45 – 2:30 | Essex North

The Value of an Educated Patient: A Physician’s Perspective

https://xpectives.health/wp-content/uploads/2022/03/Dr.-Laura-Purdy-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Mary-Lou-Notaro-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Timothy-Kelley.jpg
Dr. Laura Purdy
MD Integrations
Mary Lou Notaro
Strategic Program Mgr.
Dr. First
Timothy Kelley
CEO
Teleray

2:30 – 3:30 | Essex North

Virtual Care’s Place in the Media Mix

https://xpectives.health/wp-content/uploads/2022/03/Amy-Gittelman-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/04/Egbavwe-Pela-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/04/SonjaFisher3-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/02/Heath-Morlok-160x160.jpg
Amy Gittelman
VP of Sales, Media
Populus
Egbavwe Pela
Media Strategy,
Fingerpaint
Sonja Fisher
Assoc. Dir, DTC Marketing
Biogen
Heath Morlok
Assoc. Dir., Oncology
Merck

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

4:00 – 4:30 | Essex North

Integrating the HCP Consult into Endemic Educational Content

https://xpectives.health/wp-content/uploads/2022/03/Tracey-Yaw-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Jon-Cody-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/04/Adam-Budish.jpg
Tracey Yaw
Marketing Director,
Populus
Jon Cody
CEO
Digital Health Networks
Adam Budish
SVP, Healthcare Provider Strategy
Remedy Health Media

4:30-5:30 | Essex North

Evolving Media Opportunities Within Telehealth

https://xpectives.health/wp-content/uploads/2022/03/Ray-Rotolo-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/04/Lauren-Sacks-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Yesenia-Bautista.jpg
Ray Rotolo
Chief Growth Officer
Populus
Lauren Sacks
Dir, Omnichannel Marketing
Biohaven
Yesenia Bautista
Dir, Point of Care
Publicis Health Media


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party

Sponsored by GoodRx

Day 3 Agendas | April 21

Three Individual Tracks
Day 3 / April 21, 2022

DTC National Tracks: General Sessions

Must Have DTC National Pass to Attend these Sessions
Visit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast

Sponsored by CheckedUp

9:00-9:15 | Main Stage | Essex Center/South

Welcome Remarks


9:15-10:00 | Main Stage | Essex Center/South

How Pharma Marketers Can Leverage the RegTech Trend to Boost Ad ROI and Agency
Performance

https://xpectives.health/wp-content/uploads/2021/07/Ian-Orekondy-160x160.png
Ian Orekondy
CEO,
PranifyRx

10:00-10:45 | Main Stage | Essex Center/South

Reels for RX

https://xpectives.health/wp-content/uploads/2022/03/Annie-Foster-276031918_503379194533395_3496048152676760226_n-160x160.jpg
Annie Foster
Creative Strategy Lead, Health,
Meta

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

11:15-11:45 | Main Stage | Essex Center/South

CTV’s Surging Popularity and Its Benefits for Healthcare Marketers

https://xpectives.health/wp-content/uploads/2021/07/ChrisPaquette_2021-web-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/01/LG-Ads-Solutions-Serge-Matta-160x160.jpg
Christopher Paquette
CEO,
DeepIntent
Serge Matta
President,
LG Ad Solutions

11:45-12:15 | Main Stage | Essex Center/South

Maintaining Consumer Privacy in Data-Driven Media Campaigns

https://xpectives.health/wp-content/uploads/2021/09/Brett-Saunders_Headshot-160x160.png
https://xpectives.health/wp-content/uploads/2022/03/Emily-Kistner_headshot-2-295x305-1-160x160.jpg
Brett Saunders
Director of Innovative Media,
IQVIA
Emily Kistner
Advanced TV Lead,
IQVIA

12:15-12:45 | Main Stage | Essex Center/South

Health Entertainment & Streaming TV: Consumer Expectations & Brand Activation

https://xpectives.health/wp-content/uploads/2022/01/Eric-Lloyd-IMG_2952-160x160.jpg
Eric Lloyd
Head of Industry, Health & Wellness,
Roku

12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch

Sponsored by STRIKEFORCE

1:45-2:30 | Main Stage | Essex Center/South

Connecting The Dots With CTV Advertising

https://xpectives.health/wp-content/uploads/2022/04/Ivan-Stamenov_Headshot-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/04/George-Carens_Headshot-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/04/Brian-Atheras-Headshot-160x160.png
Ivan Stamenov
SVP, Marketing Operations, Technology & Analytics,
Cancer Treatment Centers of America
George Carens
Director of Insights,
Samsung Ads
Brian Atheras
Senior Sales Manager,
Samsung Ads

2:30-3:00 | Main Stage | Essex Center/South

Rare Disease’s Additional Responsibility

https://xpectives.health/wp-content/uploads/2022/01/Corina-Kellam-headshot-160x160.jpeg
Corina Kellam
EVP, Strategy (Experience),
Ogilvy Health

3:00-3:30 | Main Stage | Essex Center/South

Rare Disease Patient Engagement: How a Wider Lens Respects Patient Needs

https://xpectives.health/wp-content/uploads/2022/03/Mara-Lucus-160x160.jpeg
https://xpectives.health/wp-content/uploads/2021/07/Bonnie-Perkins-web-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/04/20220304-Julie-Cosgrove-22705-8x10-Vertical-Web-295x305-1-160x160.jpg
Moderator: Mara Lucas
VP, Client Services,
Snow Companies
Bonnie Perkins
Lead, Patient Engagement & Marketing,
Alexion
Julie Cosgrove
Director of Marketing,
Alnylam

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

4:00-4:45 | Main Stage | Essex Center/South

No More Monoliths: Hispanic Health in the New Majority America

https://xpectives.health/wp-content/uploads/2022/03/Kristin-Tolbert-160x160.jpg
Kristin Tolbert
Director of Cross-Cultural Marketing,
Klick Health

4:45-5:30 | Main Stage | Essex Center/South

Dedicated Diversity, Equity, Inclusion (DEI) Efforts

https://xpectives.health/wp-content/uploads/2021/07/Dr.-Jessica-Shepherd-copy-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/steve-millerman-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/04/Eileen-Chin-headshot-295x305-1-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/04/MarashallMallika-160x160.jpg
Jessica Shepherd, MD, MBA, FACOG
Chief Medical Officer,
Verywell
Steve Millerman
President,
EMCAY
Eileen Chin
President,
CHM Inc
Mallika Marshall, MD
HealthWatch Reporter,
CBS Boston/WBZ-TV


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party



7:00-9:00 | Essex

Advertising Awards Ceremony

Sponsored by Phreesia
Award Winners/Finalists

Day 3 / April 21, 2022

Health Marketing Innovation, Tech, & Clinical Trials Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast

Sponsored by CheckedUp

9:00-9:15 | Essex North

Welcome Remarks


9:15-10:00 | Essex North

Social Intelligence for Clinical Trials

https://xpectives.health/wp-content/uploads/2022/02/MichaelD-04-160x160.jpg
Michael Durwin
Director of Social Media Intelligence & Communities,
ICON

10:00-10:45 | Essex North

Meaningful Differences: Designing a Patient-Centric Clinical Trial Experience

https://xpectives.health/wp-content/uploads/2022/02/Leslie_Taylor_1_RGB_sml-1-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/02/0012_Brian-Schaechter-2-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/02/Serena-faria-Headshot-2-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Ken-Getz-2021-2048x2048-1-160x160.jpg
Moderator: Leslie Taylor
Chief Growth Officer,
MEDISTRAVA
Brian Schaechter
Sr VP Strategic Accounts,
MedEvoke
Serena Faria
Sr. Vice President, Science Affinity Lead,
ApotheCom
Ken Getz
Founder and Chairman,
CISCRP

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

11:15-12:00 | Essex North

Achieving Racial and Economic Balance in Clinical Trial Recruitment

https://xpectives.health/wp-content/uploads/2022/02/steve-Hayes-160x160.jpg
Stephen Hayes
President,
Mason, Inc.

12:00-12:45 | Essex North

Overcoming Mistrust to Increase Multicultural Representation in Clinical Trials

https://xpectives.health/wp-content/uploads/2022/03/Jackeline-Stewart-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Amina-Colter-160x160.jpg
Jackeline Stewart-Hawkins
EVP, Head of Multicultural Communication,
Edelman
Amina Colter
SVP, Health,
Edelman

12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch

Sponsored by STRIKEFORCE

1:45-2:30 | Essex North

How 1st-party Health Data Fuels Trust & Performance In A Cookie-less World

https://xpectives.health/wp-content/uploads/2022/03/denise-esakoff-160x160.jpeg
https://xpectives.health/wp-content/uploads/2022/03/steve-p-headshot-160x160.jpeg
https://xpectives.health/wp-content/uploads/2022/03/Alexandra-Stewart_Headshot-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/09/Hart-Mechlin-1-295x305-1-160x160.jpeg
https://xpectives.health/wp-content/uploads/2022/03/JoeLyons_006-160x160.jpg
Joe Lyons LiveRamp Photo by Noah Berger
Denise Esakoff
 SVP Research & Strategic Performance,
Sharecare
Steve Pruzinsky
SVP Revenue Operations,
Sharecare
Alexandra Stewart
Sr,. Account Executive, Business Development,
The Trade Desk
Hart Mechlin
Director, Crossix Analytics Partnerships,
Veeva
Joseph Lyons
Vice President of Brand & Agency, Addressability,
LiveRamp

2:30-3:15 | Essex North

There is a Big Hole in the Heart of Healthcare

https://xpectives.health/wp-content/uploads/2022/04/MC-Photo-2021-160x160.png
Matthew Crandall
VP of Sales,
Pleio


3:15-4:00 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

4:00-4:30 | Essex North

Consumer Journey Automation for Healthcare

https://xpectives.health/wp-content/uploads/2022/03/seraj-160x160.jpg
Seraj Bharwani
Chief Strategy Officer,
Acuity Ads

4:30-5:00 | Essex North

The Science Behind CX Innovation in Healthcare

https://xpectives.health/wp-content/uploads/2022/03/LISA-WESTHAFER-160x160.jpg
Lisa Westhafer
Vice President, Customer Experience (CX) Strategy,
GSW Syneos Health

5:00-5:30 | Essex North

Small Budget, Big Results: Successful Consumer Engagement with Reduced Marketing Costs

Becca Bean
Vice President,
DialCare


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


Day 3 | April 21, 2022

Innovation in Women’s Health Business Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast

Sponsored by CheckedUp

9:00-9:15 | Staffordshire

Welcome Remarks


9:15-10:00 | Staffordshire

Keynote: Women’s Health Business Opportunities “Sweet Spots”

https://xpectives.health/wp-content/uploads/2021/03/Vicki-Lucas-Web-BW-160-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/02/Tessa-Kerby-160x160.jpg
Vicki A. Lucas, PhD, RNC, WHNP
Conference Chairwoman, President and CEO,
Vicki Lucas, LLC, Women’s Health Business Consultants
Tessa Kerby, MBA, MPH
Senior Manager,
ECG Management Consultants

10:00-10:45 | Staffordshire

The Impact of Quality Improvement Research on Women’s Health Business

https://xpectives.health/wp-content/uploads/2022/02/Pic-IreneAninye-2022-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/02/Edward-Evantash-headshot-480x300-1-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/04/Kendra-Folh-Sept-2021-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/02/Malissa-Wood-160x160.jpg
Moderator: Irene O. Aninye, PhD
Chief Science Officer,
Society for Women’s Health Research
Edward Evantash, MD, FACOG
Co-Founder,
BESpoke Medical Affairs Solutions, LLC
Former Director of Generalists Division, Department of OB/GYN,
Tufts School of Medicine
Kendra Folh, MSN, RNC-OB, C-ONQS, CPHQ, CSSBB
Program Director, Women’s and Children’s Service Line,
Memorial Hermann Health System
Malissa Wood, MD
Chair of Cardiovascular Disease in Women and Co-Director Corrigan Women’s Heart Health Program,
Massachusetts General Hospital

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

11:15-12:00 | Staffordshire

Telehealth and Innovative Practice Models in Women’s Health

https://xpectives.health/wp-content/uploads/2022/02/Web-Dr.-Erin-Wolf_DSC0127_00001-Crop-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/07/Beth-Headshot-6-web-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/03/Amanda-Gorman-bw-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/04/Headshot-Blue-Apr-2022-160x160.jpg
Erin Wolff, MD
Founder and CEO,
Pelex, Inc.
(Reproductive Endocrinology Telehealth Services)
Beth Battaglino, RN-C
CEO,
HealthyWomen.org
Amanda Gorman, PNP
Founder and Chief Clinical Officer,
Nest Collaborative
(Lactation Consultation Telehealth Services)
Gayathri Badrinath
Founder and CEO
Devyn, Inc.
(Women’s Virtual Cardiometabolic Care )
Jenn Todd
Director of Business Development,
Women’s Health Service Line,
Memorial Hermann Health System
(Innovative Provider Partnerships)

12:00-12:45 | Staffordshire

Innovations in Natural and Holistic Women’s Health Products and Services

https://xpectives.health/wp-content/uploads/2022/04/AGS-HeadShot-small-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Caroline-Goodner-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Michelle-Beebe-160x160.png
https://xpectives.health/wp-content/uploads/2022/04/Beth-Shaw-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Alicia-Jansen-headshot-2021-160x160.jpg
Anne Geary Schmults
VP of Commercialization,
Materna Medical
Caroline Goodner
CEO,
OrganiCare
Michelle Beebe, RN
Perinatal Outreach Director,
Kettering Health System
Beth Shaw
Founder & CEO,
YogaFit Training Systems Worldwide
Host of “Make America Healthy”
Author of “Healing Trauma with Yoga”
Alicia M. Jansen
Women’s and Pediatric Service Line
Memorial Hermann Health System

12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch

Sponsored by STRIKEFORCE

1:45-2:00 | Staffordshire

Afternoon Remarks

https://xpectives.health/wp-content/uploads/2021/03/Vicki-Lucas-Web-BW-160-160x160.jpg
Vicki A. Lucas, PhD, RNC, WHNP
Conference Chairwoman, President and CEO,
Vicki Lucas, LLC, Women’s Health Business Consultants

2:00-3:00 | Staffordshire

Women’s Health Innovations Pipeline

https://xpectives.health/wp-content/uploads/2022/02/AnnaConsaniHeadshot-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/02/AlexandraPetot-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/abby-weldon-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Valerie-Worth-Article-1-160x160.png
https://xpectives.health/wp-content/uploads/2022/03/Elizabeth-Bailey-headshot-1-160x160.jpg
Anna Consani
Vice President of Community and Strategic Partnerships,
Springboard Enterprises and Women’s Health Innovation Coalition
Alexandra Petot
Program Manager,
Springboard Enterprises and Women’s Health Innovation Coalition
Abby Weldon, MBA
Senior Director, Women’s Health,
Siemens Healthineers
Valerie B. Palmieri
Executive Chairwoman of the Board,
Aspira Women’s Health
Elizabeth Bailey
Managing Director,
Rhia Ventures

3:00-3:30 | Staffordshire

Successful Strategies for Marketing and Branding in Women’s Health

https://xpectives.health/wp-content/uploads/2021/07/Dr.-Jessica-Shepherd-copy-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/02/Andrew-J.-Snyder-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/02/6L5A5267-AmaliaStanton-1_1_WEB_0-160x160.webp
Jessica Shepherd, MD
Chief Medical Officer,
Verywell Health |
Medical Advisory Board,
OrganiCare
Andrew J. Snyder
SVP, Marketing & Strategic Communications,
Orlando Health
Amalia Santon
SVP Marketing,
Memorial Hermann Health System

3:30-4:00 | Exhibit Hall | America Ballroom

Networking Break


4:00-5:00 | Staffordshire

Femtech: Emerging Technology in Women’s Health

https://xpectives.health/wp-content/uploads/2021/08/Barreto-Headshot-June-2021-web-160x160.jpg
https://xpectives.health/wp-content/uploads/2021/09/SabrinaJohnson-262x272-1-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Alicia-white-background_web-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Juliette-McClendon-160x160.jpg
Brittany Barreto, PhD
Co-Founder and General Partner,
Coyote Ventures
Sabrina Johnson
President & Chief Executive Officer,
Daré Bioscience
Alicia Chong Rodriguez
Founder
Bloomer Tech (Heart Health)
Juliette McClendon, PhD
Director of Medical Affairs
Big Health (Digital Therapeutic for Anxiety and Insomnia)

5:00-5:30 | Staffordshire

Closing Remarks

https://xpectives.health/wp-content/uploads/2021/03/Vicki-Lucas-Web-BW-160-160x160.jpg
Vicki A. Lucas, PhD, RNC, WHNP
Conference Chairwoman, President and CEO,
Vicki Lucas, LLC, Women’s Health Business Consultants


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party

Day 3 / April 21, 2022

OTC National Track

DTC National & Non DTC National Passes have Access to this Track
Visit Conference Page

8:00-9:00 | Exhibit Hall | America Ballroom

Networking Breakfast

Sponsored by CheckedUp

9:00-9:15 | St. George A&B

Welcome Remarks


9:15-10:00 | St. George A&B

Creating the Future: Adapting to the Changing Consumer

https://xpectives.health/wp-content/uploads/2022/04/Wendland-Dave-160x160.jpg
David Wendland
SVP,
Hamacher Group

10:00-10:45 | St. George A&B

Keeping Pace with Today’s Ever-Evolving OTC Consumer

https://xpectives.health/wp-content/uploads/2022/02/Coleman-Bigelow-151x160.jpg
Coleman Bigelow
Head of Industry, Healthcare,
Google

10:45-11:15 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

11:15-12:00 | St. George A&B

Point of Care: Not Just for Pharma

https://xpectives.health/wp-content/uploads/2022/03/Julie-Young-headshot-2020-262x272-1-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/lindaruschau2022-1-e1646239733343-160x160.png
Julie Young
GM, Equelle,
Pharmavite
Linda Ruschau
Chief Client Officer,
Patient Point

12:00-12:45 | St. George A&B

What Social Listening & Other Audience Insights Can Tell Us About OTC

https://xpectives.health/wp-content/uploads/2022/02/2021-Headshot_Danny-Gardner-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/02/Mark-Pappas-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/Callie-Smith-160x160.jpg
Danny Gardner
Analytics Manager, US and North America Social Intelligence Lead, Consumer Business Insights & Analytics,
GSK
Mark Pappas
SVP, Innovation,
CMI Media Group
Callie Smith
Associate Director, Paid Social,
CMI Media Group

12:45-1:45 | Exhibit Hall | America Ballroom

Networking Lunch

Sponsored by STRIKEFORCE

1:45-2:30 | St. George A&B

An Inside Look- How Today’s Clients Navigate the Decision-making Process to
Choose the Best Marketers and Strategies for their Brand

https://xpectives.health/wp-content/uploads/2022/03/Michael-Byrnes-160x160.jpg
https://xpectives.health/wp-content/uploads/2022/03/ART-ROWE-CERVENY-160x160.jpg
Michael Byrnes
Chief Sales Officer,
Instep Health
Art Rowe-Cerveny
Vice President Marketing,
PharmaCare US, Inc.

2:30-3:15 | St. George A&B

What Can We Learn From Recent Rx-to-OTC Switches?

https://xpectives.health/wp-content/uploads/2021/05/SUSAN-B-Levy-BW-300-160x160.jpg
Susan Levy
Founder & Principal,
Susan B. Levy Consulting, LLC

3:15-4:00 | Exhibit Hall | America Ballroom

Networking Break

Sponsored by EMCAY

4:00-4:45 | St. George A&B

Omnichannel Marketing Trends – What you Need to Know & How to Action at Retail

https://xpectives.health/wp-content/uploads/2022/03/Erin-Heikkinen-160x160.png
Erin Heikkinen
Vice President eCommerce Strategy + Consulting,
Advantage Digital Commerce

4:45-5:30 | St. George A&B

How AI, Hyperautomation, and Augmented Reality are Powering Healthcare Marketing

https://xpectives.health/wp-content/uploads/2022/04/AllysonJacobsen_2022_028_Edited-160x160.jpg
Allyson Jacobsen
Managing Director, Integrated Marketing and Operations,
ChenMed


5:30-7:00 | Exhibit Hall | America Ballroom

Cocktail Party


https://xpectives.health/wp-content/uploads/2020/12/Front-Slide-first-slide-audience-scaled.jpg



PASSES

DTC National Passes

DTC National Passes give you access to all individual tracks including DTC National content.

Purchase DTC National Passes



PASSES

Non-DTC National Passes

If you’re only interested in attending an individual track like the Hospital Marketing National or Women’s Health conference and don’t want to attend the DTC National sessions purchase a Non-DTC National pass. These passes give access to the individual tracks but DO NOT include access to DTC National content.

Purchase Non-DTC National Passes