60+ talks
80+ speakers / 7+ Individual Tracks

October 12-14, 2021 | Westin Copley Place
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Xpectives.Health Summit


Xpectives.Health is a full year of healthcare advertising events, happening virtually from January-summer and culminating at The Xpectives.Health Summit, home of the DTC National, October 12-14 in Boston. The core of Xpectives.Health is the 20+ year DTC National and 5+ year Hospital Marketing National events, with tracks for new audiences under one roof. Events at the Xpectives.Health Summit include:

Tentative Events

October 12th
  • Welcome Party
  • Innovator Awards

October 13th
  • 2021 DTC National Conference Day 1 (2 Master Class credits)
  • DTC 101 (2 DTC U credits)
  • DTC Forum on TV & Print (1 Master Class Credit)
  • DTC Forum on Virtual Health (2 Master Class Credits)
  • Marketing New DTC Products (1 Master Class Credit)
  • Hospital Marketing National Conference
  • DTC Top 25 Marketers of the Year & Hall of Fame Awards Ceremony
  • Hospital Marketing Awards Ceremony

October 14th
  • 2021 DTC National Conference Day 2 (2 Master Class credits)
  • OTC National Conference (2 Master Class Credits)
  • DTC Forum on Social and Technology ( 2 Master Class Credits)
  • Women’s Health Conference
  • DTC Advertising Awards Ceremony
  • OTC Awards Ceremony