DTC Hall of Fame

April 17, 2024 | Westin Copley Place | Boston
April 17, 2024 | Westin Copley Place | Boston

About the DTC Hall of Fame

The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of patient communications. Industry-wide nominations are collected and then the final four inductees are determined by DTC Perspectives and our Advisory Board, a select group of industry experts who serve as counsel. Inductees can be from any sector of the DTC Industry: Pharmaceutical Manufacturer, Agency, Media Channel, DTC Service Provider, Government, Academia, etc. Nominees should have a minimum of seven years’ experience in healthcare marketing to be considered eligible. Given the newness of the field, it is not necessary to be retired to be eligible.

The 2024 DTC Hall of Fame festivities will take place on April 17th and include a cocktail party,  followed by a formal induction ceremony presented by PatientPoint with video tributes and live introductions from industry leaders, as well as an address by the Hall of Fame inductees during our DTC National Conference (part of the Xpectives.Health Summit).

Sponsored by:



Award Ceremony Agenda

April 17, 2024

4:00 – 4:30
Keynote Session: Putting Patients at the Center of their Healthcare Journey: Providing Personalized Pathways to Better Care
Main Ballroom | Essex Center South
https://xpectives.health/wp-content/uploads/2024/02/John-Hervey-image.png
John Hervey
Chief Executive Officer
PatientsLikeMe


4:30 – 5:30
Keynote Fireside Chat: The Interplay of Technology, Regulatory, and Innovation in the Healthcare Landscape
Main Ballroom | Essex Center South
https://xpectives.health/wp-content/uploads/2023/12/Aneesh-Chopra-square.jpg
Aneesh Chopra
Former Chief Technology Officer
Obama Administration


5:30 – 7:00
Cocktail Party
Exhibit Hall | America Ballroom

7:00 – 9:30

DTC Hall of Fame & Top DTC Marketers of the Year Dinner
Sponsored by PatientPoint

Main Ballroom | Essex Center South

Xpectives.Health Names the 2024 Hall of Fame Inductees

Xpectives.Health, the leading conference, training and publishing company for the consumer marketing of pharmaceutical and healthcare products, is proud to announce its 16th annual class of inductees into the DTC Hall of Fame. The 2024 class will be honored live at an induction ceremony, sponsored by PatientPoint, during the DTC National Conference, which is a part of the Xpectives.Health Summit. (Separate tickets are also available.)

PatientPoint and I congratulate the Hall of Fame inductees. Their achievements are extraordinary examples of the life-changing impact our industry has on patients every day. We look forward to honoring these esteemed colleagues and hope you’ll join us for a special celebration the DTC National Conference,” says Linda Ruschau, Chief Client Officer of PatientPoint. This year’s inductees are:

Jennifer Ryan
Director, External Affairs, Corporate Affairs
Ferring Pharmaceuticals

Jay Appel
Chief Digital & Growth Officer
The Bloc

Debra D’Amico
Senior Director Dupixent Marketing
Sanofi

David Leonardi
Chief Creative Officer
Havas Tonic

The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of direct-to-consumer marketing. Industry-wide nominations are collected and then the final four inductees are determined by DTC Perspectives’ executive and editorial teams.

“DTC marketing has been practiced successfully for more than twenty years and over this time it has grown to become a very important component of the pharmaceutical industry’s success,” says Bob Ehrlich, CEO of DTC Perspectives. “It is important to recognize those individuals who have shaped DTC advertising and significantly contributed to the communication of important healthcare information directly to patients.”

As part of the DTC National, the DTC Hall of Fame festivities include a formal induction ceremony on April 19th, presented by PatientPoint, with video tributes and an address by the Hall of Fame inductees. Each inductee is also profiled in the digital annual conference guide. The DTC National is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers looking to further advance patient communications. Please visit our website, https://xpectives.health/summit/ or https://dtcperspectives.com/dtcn/, for complete agenda information, available sponsorship and congratulatory opportunities, and additional details.


Celebrate with the Industry’s Best

Congratulate the Hall of Fame inductees in-person and in our publications! DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our Digital DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements. Email John Woodbridge for more information on awards packages and congratulate a Top Marketer/DTC Hall of Fame inductee today.

Purchase Reserved Tables & Tickets


Purchase a Congrats AdSponsorship Awards & Branding Packages

Congratulate a Hall of Fame Inductee with a Congrats Ad! Contact John Woodbridge for more information.

  • 2023 Past Winners
  • 2022 Past Winners
  • 2021 Past Winners
  • 2020 Past Winners
  • 2019 Past Winners
  • 2018 Past Winners
  • 2017 Past Winners
  • 2016 Past Winners
  • 2015 Past Winners
  • 2014 Past Winners
  • 2012 Past Winners
  • 2011 Past Winners
  • 2010 Past Winners
  • 2009 Past Winners
  • 2008 Past Winners
2023 Past Winners

All listings are from date of award

Shawn Booth
Senior Director, US Marketing
AstraZeneca

Beth Discenza
Vyndamax Marketing Director
Pfizer

Maria Pandolfo
Sr. Vice President of Patient Services
Catalyst Pharmaceuticals

Jennifer White
Global Head of Growth
Klick Health

2022 Past Winners

All listings are from date of award

Nancy Ibach,Associate Vice President US Oncology,Merck

Matt McNally,Global President,dentsu health

Wes Michael,President & Founder,Rare Patient Voice

Lisa,M.,Snider, Vice President, Strategic Marketing, Horizon Therapeutics

Bob Ehrlich,Chairman & Founder, DTC Perspectives, Inc.

2021 Past Winners

All listings are from date of award

Becky Chow, Senior Director, Digital Excellence & Consumer Marketing, Acadia Pharmaceuticals Inc.

Jeffrey, D.,Erb,President,McCann Health Engagement

Glenn Roginski, Director, Media Lab,Pfizer

Keli, B., Walbert, Executive Vice President, Strategic Marketing and Infused Medicines, Horizon Therapeutics

Traver Hutchins PatientPoint

2020 Past Winners

All listings are from date of award

Richard Butt, EVP, Executive Creative Director, VMLY&R

Asaf Evenhaim,CEO,Crossix

Lisa Flaiz, Director Worldwide Multichannel Hub, US Consumer, Bristol-Myers Squibb

Conrod Kelly,Executive Director of Social Determinants and Population Health,MERCK

2019 Past Winners

All listings are from date of award

Mary Brown, SVP, Managing Director, Ogilvy Health

Denise Campbell, Head of Consumer Marketing, Immunology, Abbvie

John Kamp,Washington Counsel,Coalition for Healthcare Communication

Rich Levy,Chief Creative Officer,FCB Health Network

2018 Past Winners

All listings are from date of award

Christine Sakdalan, Vice President Marketing, Bone and Cardiovascular Business Unit, Amgen

Gary Scheiner, EVP, Chief Creative Officer, ghg | greyhealth group

Tatyana Tsinberg, Vice President, Cross Therapeutic Area Brand Lead, Pfizer

Cynthia Rothbard, EVP, Creative Director, FCB Health

2017 Past Winners

All listings are from date of award

Steve Andrzejewski,CEO,Spiritus Pharmaceuticals

Paul Klein,Managing Director,Havas

Nauman Shah, Vice President, Enterprise Program Management Office, Johnson & Johnson

Alexandra von Plato, Group President North America, Communications & Media, Publicis Health

2016 Past Winners

All listings are from date of award

Sharon DeBacco, VP, Product Promotion & Communication, Ironwood Pharmaceuticals

Augé Reichenberg, EVP, Executive Creative Director, McCann HumanCare

Mike Rutstein,Founder and CEO,STRIKEFORCE Communications

Benjamin Versh, Director, Media, Pfizer

2015 Past Winners

All listings are from date of award

Bob Adsit,Former SVP Group Director,Grey NY

Karen Lazan,Marketing Director,Pfizer

Victoria (Vic) Noble,Consumer Product Director,Shire

Jo Ann Ross, President, Sales, CBS Television Network

2014 Past Winners

All listings are from date of award

Howard Courtemanche,CEO,JWT / JWT New York

Jim Joseph,President of North America,Cohn & Wolfe

Darielle Ruderman, Senior Director, Respiratory Consumer Marketing, GlaxoSmithKline

Denise Strauss, Executive Director, Managed Markets Marketing, Boehringer Ingelheim

2012 Past Winners

All listings are from date of award

Deborah Dick-Rath, Epic Proportions LLC

Stu Klein, Interpublic

Don Lowy, Donald Lowy Consulting

Sheri Stump, Shire

2011 Past Winners

All listings are from date of award

Mark Bard, Digital Health Coalition

Bill Drummy, Heartbeat Ideas

Joan Mikardos, Sanofi US

Nancy Phelan, Bristol-Myers Squibb

2010 Past Winners

All listings are from date of award

Minnie Baylor-Henry, Johnson & Johnson

Scott Grenz, GlaxoSmithKline

Andrew Schirmer, McCann Worldgroup

Dorothy Wetzel, Extrovertic

2009 Past Winners

All listings are from date of award

Herb Ehrenthal, Herb Ehrenthal, LLC

Paula Garrett, Lilly USA

Joe Hoholick, Amgen

Lucy Rose, Lucy Rose & Associates

2008 Past Winners

All listings are from date of award

Jim Davidson, Polsinelli

Matt Giegerich, Ogilvy CommonHealth Worldwide

Ed Slaughter, Merck & Co.

Len Tacconi, Merck & Co.