DTC Hall of Fame
About the DTC Hall of Fame
The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of patient communications. Industry-wide nominations are collected and then the final four inductees are determined by DTC Perspectives and our Advisory Board, a select group of industry experts who serve as counsel. Inductees can be from any sector of the DTC Industry: Pharmaceutical Manufacturer, Agency, Media Channel, DTC Service Provider, Government, Academia, etc. Nominees should have a minimum of seven years’ experience in healthcare marketing to be considered eligible. Given the newness of the field, it is not necessary to be retired to be eligible.
The 2024 DTC Hall of Fame festivities will take place on April 17th and include a cocktail party, followed by a formal induction ceremony presented by PatientPoint with video tributes and live introductions from industry leaders, as well as an address by the Hall of Fame inductees during our DTC National Conference (part of the Xpectives.Health Summit).
Sponsored by:
Award Ceremony Agenda
4:00 – 4:30
Keynote Session: Putting Patients at the Center of their Healthcare Journey: Providing Personalized Pathways to Better Care
Chief Executive Officer
PatientsLikeMe
4:30 – 5:30
Keynote Fireside Chat: The Interplay of Technology, Regulatory, and Innovation in the Healthcare Landscape
Former Chief Technology Officer
Obama Administration
5:30 – 7:00
Cocktail Party
7:00 – 9:30
DTC Hall of Fame & Top DTC Marketers of the Year Dinner
Sponsored by PatientPoint
Xpectives.Health Names the 2024 Hall of Fame Inductees
Xpectives.Health, the leading conference, training and publishing company for the consumer marketing of pharmaceutical and healthcare products, is proud to announce its 16th annual class of inductees into the DTC Hall of Fame. The 2024 class will be honored live at an induction ceremony, sponsored by PatientPoint, during the DTC National Conference, which is a part of the Xpectives.Health Summit. (Separate tickets are also available.)
“PatientPoint and I congratulate the Hall of Fame inductees. Their achievements are extraordinary examples of the life-changing impact our industry has on patients every day. We look forward to honoring these esteemed colleagues and hope you’ll join us for a special celebration the DTC National Conference,” says Linda Ruschau, Chief Client Officer of PatientPoint. This year’s inductees are:
Jennifer Ryan
Director, External Affairs, Corporate Affairs
Ferring Pharmaceuticals
Jay Appel
Chief Digital & Growth Officer
The Bloc
Debra D’Amico
Senior Director Dupixent Marketing
Sanofi
David Leonardi
Chief Creative Officer
Havas Tonic
The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of direct-to-consumer marketing. Industry-wide nominations are collected and then the final four inductees are determined by DTC Perspectives’ executive and editorial teams.
“DTC marketing has been practiced successfully for more than twenty years and over this time it has grown to become a very important component of the pharmaceutical industry’s success,” says Bob Ehrlich, CEO of DTC Perspectives. “It is important to recognize those individuals who have shaped DTC advertising and significantly contributed to the communication of important healthcare information directly to patients.”
As part of the DTC National, the DTC Hall of Fame festivities include a formal induction ceremony on April 19th, presented by PatientPoint, with video tributes and an address by the Hall of Fame inductees. Each inductee is also profiled in the digital annual conference guide. The DTC National is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers looking to further advance patient communications. Please visit our website, https://xpectives.health/summit/ or https://dtcperspectives.com/dtcn/, for complete agenda information, available sponsorship and congratulatory opportunities, and additional details.
Celebrate with the Industry’s Best
Congratulate the Hall of Fame inductees in-person and in our publications! DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our Digital DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements. Email John Woodbridge for more information on awards packages and congratulate a Top Marketer/DTC Hall of Fame inductee today.
Congratulate a Hall of Fame Inductee with a Congrats Ad! Contact John Woodbridge for more information.
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All listings are from date of award
Shawn Booth
Senior Director, US Marketing
AstraZeneca
Beth Discenza
Vyndamax Marketing Director
Pfizer
Maria Pandolfo
Sr. Vice President of Patient Services
Catalyst Pharmaceuticals
Jennifer White
Global Head of Growth
Klick Health
All listings are from date of award
Nancy Ibach,Associate Vice President US Oncology,Merck
Matt McNally,Global President,dentsu health
Wes Michael,President & Founder,Rare Patient Voice
Lisa,M.,Snider, Vice President, Strategic Marketing, Horizon Therapeutics
Bob Ehrlich,Chairman & Founder, DTC Perspectives, Inc.
All listings are from date of award
Becky Chow, Senior Director, Digital Excellence & Consumer Marketing, Acadia Pharmaceuticals Inc.
Jeffrey, D.,Erb,President,McCann Health Engagement
Glenn Roginski, Director, Media Lab,Pfizer
Keli, B., Walbert, Executive Vice President, Strategic Marketing and Infused Medicines, Horizon Therapeutics
Traver Hutchins PatientPoint
All listings are from date of award
Richard Butt, EVP, Executive Creative Director, VMLY&R
Asaf Evenhaim,CEO,Crossix
Lisa Flaiz, Director Worldwide Multichannel Hub, US Consumer, Bristol-Myers Squibb
Conrod Kelly,Executive Director of Social Determinants and Population Health,MERCK
All listings are from date of award
Mary Brown, SVP, Managing Director, Ogilvy Health
Denise Campbell, Head of Consumer Marketing, Immunology, Abbvie
John Kamp,Washington Counsel,Coalition for Healthcare Communication
Rich Levy,Chief Creative Officer,FCB Health Network
All listings are from date of award
Christine Sakdalan, Vice President Marketing, Bone and Cardiovascular Business Unit, Amgen
Gary Scheiner, EVP, Chief Creative Officer, ghg | greyhealth group
Tatyana Tsinberg, Vice President, Cross Therapeutic Area Brand Lead, Pfizer
Cynthia Rothbard, EVP, Creative Director, FCB Health
All listings are from date of award
Steve Andrzejewski,CEO,Spiritus Pharmaceuticals
Paul Klein,Managing Director,Havas
Nauman Shah, Vice President, Enterprise Program Management Office, Johnson & Johnson
Alexandra von Plato, Group President North America, Communications & Media, Publicis Health
All listings are from date of award
Sharon DeBacco, VP, Product Promotion & Communication, Ironwood Pharmaceuticals
Augé Reichenberg, EVP, Executive Creative Director, McCann HumanCare
Mike Rutstein,Founder and CEO,STRIKEFORCE Communications
Benjamin Versh, Director, Media, Pfizer
All listings are from date of award
Bob Adsit,Former SVP Group Director,Grey NY
Karen Lazan,Marketing Director,Pfizer
Victoria (Vic) Noble,Consumer Product Director,Shire
Jo Ann Ross, President, Sales, CBS Television Network
All listings are from date of award
Howard Courtemanche,CEO,JWT / JWT New York
Jim Joseph,President of North America,Cohn & Wolfe
Darielle Ruderman, Senior Director, Respiratory Consumer Marketing, GlaxoSmithKline
Denise Strauss, Executive Director, Managed Markets Marketing, Boehringer Ingelheim
All listings are from date of award
Deborah Dick-Rath, Epic Proportions LLC
Stu Klein, Interpublic
Don Lowy, Donald Lowy Consulting
Sheri Stump, Shire
All listings are from date of award
Mark Bard, Digital Health Coalition
Bill Drummy, Heartbeat Ideas
Joan Mikardos, Sanofi US
Nancy Phelan, Bristol-Myers Squibb
All listings are from date of award
Minnie Baylor-Henry, Johnson & Johnson
Scott Grenz, GlaxoSmithKline
Andrew Schirmer, McCann Worldgroup
Dorothy Wetzel, Extrovertic
All listings are from date of award
Herb Ehrenthal, Herb Ehrenthal, LLC
Paula Garrett, Lilly USA
Joe Hoholick, Amgen
Lucy Rose, Lucy Rose & Associates
All listings are from date of award
Jim Davidson, Polsinelli
Matt Giegerich, Ogilvy CommonHealth Worldwide
Ed Slaughter, Merck & Co.
Len Tacconi, Merck & Co.
