Xpectives.Health is a full year of healthcare advertising events, happening virtually from January-summer and culminating at The Xpectives.Health Summit, home of the DTC National, April 16-18, 2024 in Boston. The core of Xpectives.Health is the 20+ year DTC National with tracks for new audiences under one roof. Events at the Xpectives.Health Summit include:
Career highs and lows sometimes feel random: We often call a success “lucky” and a setback “unfortunate.” In biopharma, we may think of a drug launch that turns out to be a blockbuster as such a lucky break. But possible setbacks lurk all along the drug life cycle: The molecule might not meet its endpoints, […]
Welcome to the cookieless era, pharmaceutical marketers! The digital landscape is changing, and it’s time to adapt. With the phasing out of third-party cookies, we are entering a new age of direct-to-consumer advertising. This shift presents both challenges and opportunities for pharmaceutical marketers. Let’s explore how to navigate this change successfully. Understanding the Cookieless Landscape […]
Brace yourselves for another year of rapid evolution across the digital landscape. That’s the takeaway from talks with eight industry leaders, who see advances in artificial intelligence, personalized messaging and channel optimization shaping direct-to-consumer (DTC) communications in 2024. Predictions about new and intensifying trends are an annual tradition, but the changes in store for 2024 […]
Digital disruption is forcing a reevaluation of how to connect with patients. Responding to a series of major events—from upheaval at Twitter to the phasing out of third-party cookies—brands are adopting nimbler, more data-driven models that empower them to quickly switch tactics as the operating environment changes and they learn which approaches work best. Amy […]