Thought Leaders for Health Care Marketers

Xpectives.Health is the chief source of best practices, knowledge, and insight for leading healthcare marketers creating and implementing direct-to-consumer communications

Our Offerings

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Live

Events

Join and network with healthcare marketing leaders in-person at our live events, over 20 years running.

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Virtual

Forums

Tune in live or view past recordings of Talking Health to hear industry experts discuss the future of health marketing

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Xpectives Health

University

Become a certified marketer & learn the DTC health industry with the 101s and master classes taught by industry pros, led by university-driven curriculum.

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Industry

Awards

Honoring the health marketing industry’s best campaigns and individuals. Submit your best work and nominate excellent individuals today!

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Latest

News

See the latest research, happenings, and case studies in DTC health marketing and advertising

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Custom Event

Services

With over 20 years of event planning experience, Xpectives Events can plan any event custom tailored for your business’s needs

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Join the 2023 XH Summit


Xpectives.Health is a full year of healthcare advertising events, happening virtually from January-summer and culminating at The Xpectives.Health Summit, home of the DTC National, April 18-20, 2023 in Boston. The core of Xpectives.Health is the 20+ year DTC National and 5+ year Hospital Marketing National events, with tracks for new audiences under one roof. Events at the Xpectives.Health Summit include:

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News

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January 13, 2023

Later this month, I am serving on a panel that will discuss how Pharma companies develop “great DTC creative”.  While there is no recipe for great advertising (in general), the tactics leading to the goal are the same.  Draw attention, make it relevant, deliver a powerful (and if possible distinctive message) and spark action.  Basically […]

October 31, 2022

I decided to use this forum to celebrate some of the bravest and boldest work I have seen over the course of the past year. By that, I mean those brands that continued to re-set the bar for what “excellent” looks like in the DTC space. Those that help remind us all why we are […]

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September 29, 2022

Constipation affects millions of Americans each year, but many patients have not yet found an adequate medication to control their constipation symptoms, new Phreesia data shows. However, there’s a key opportunity to boost education and help patients get on the proper treatments—and that’s by reaching them at the point of care. Half (50%) of surveyed […]

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September 26, 2022

The health care insurance industry is preparing for open enrollment (OE) in the fall. Insurers are plotting their approach for effective use of consumer advertising to drive OE success.  There are three unique and challenging characteristics of OE advertising for insurers: specific, short time period (October – December) marketplace is cluttered with advertisers enrollment is […]

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