Thought Leaders for Health Care Marketers

Xpectives.Health is the chief source of best practices, knowledge, and insight for leading healthcare marketers creating and implementing direct-to-consumer communications

Our Offerings

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Live

Events

Join and network with healthcare marketing leaders in-person at our live events, over 20 years running.

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Virtual

Forums

Tune in live or view past recordings of Talking Health to hear industry experts discuss the future of health marketing

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Xpectives Health

University

Become a certified marketer & learn the DTC health industry with the 101s and master classes taught by industry pros, led by university-driven curriculum.

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Industry

Awards

Honoring the health marketing industry’s best campaigns and individuals. Submit your best work and nominate excellent individuals today!

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Latest

News

See the latest research, happenings, and case studies in DTC health marketing and advertising

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Custom Event

Services

With over 20 years of event planning experience, Xpectives Events can plan any event custom tailored for your business’s needs

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Join the 2023 XH Summit


Xpectives.Health is a full year of healthcare advertising events, happening virtually from January-summer and culminating at The Xpectives.Health Summit, home of the DTC National, April 18-20, 2023 in Boston. The core of Xpectives.Health is the 20+ year DTC National and 5+ year Hospital Marketing National events, with tracks for new audiences under one roof. Events at the Xpectives.Health Summit include:

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News

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September 29, 2022

Constipation affects millions of Americans each year, but many patients have not yet found an adequate medication to control their constipation symptoms, new Phreesia data shows. However, there’s a key opportunity for pharma marketers to boost education and help patients get on the proper treatments—and that’s by reaching them at the point of care. Half […]

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September 26, 2022

The health care insurance industry is preparing for open enrollment (OE) in the fall. Insurers are plotting their approach for effective use of consumer advertising to drive OE success.  There are three unique and challenging characteristics of OE advertising for insurers: specific, short time period (October – December) marketplace is cluttered with advertisers enrollment is […]

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August 30, 2022

Many Type 2 diabetes patients worry about their disease, leading to a significant impact on their mental health—especially for younger diabetics. However, those concerns present fresh opportunities for pharma companies to ultimately improve outcomes for Type 2 diabetes patients by offering them the support tools and resources they most want. Diabetes has a pervasive effect […]

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August 30, 2022

The last decade saw an explosion of health data from sources including the digitization of health records, genomics, wearables, insurance claims, and more – which by some estimates now represents about 30% of the world’s data volume. When combined with the power of machine learning, this data has the potential to reveal new insights into […]

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