News

In today’s digital world, patients with chronic conditions are inundated with messaging—but that messaging often doesn’t come close to aligning with their individual healthcare journey.   To effectively reach and engage these patients, it’s vital to embrace personalization and curate content tailored to discrete patient segments, according to a panel of industry experts who discussed […]

For decades, traditional or linear TV has dominated the budgets of pharma advertisers. To meet industry recommendations developed decades ago, which call for audience sizes to be at least 10% of the targetable population, life sciences companies have turned to TV where it’s possible to reach millions at scale. However, something interesting happened in 2022: […]

Clearly understanding their diagnosis and treatment plan is vital for cancer patients in order for them to have an optimal treatment experience. In fact, studies have linked patient education to reduced depression and side effects from cancer therapies. Yet new data shows there are critical gaps in cancer patients’ knowledge about their condition and treatment. […]

Later this month, I am serving on a panel that will discuss how Pharma companies develop “great DTC creative”.  While there is no recipe for great advertising (in general), the tactics leading to the goal are the same.  Draw attention, make it relevant, deliver a powerful (and if possible distinctive message) and spark action.  Basically […]