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Constipation affects millions of Americans each year, but many patients have not yet found an adequate medication to control their constipation symptoms, new Phreesia data shows. However, there’s a key opportunity for pharma marketers to boost education and help patients get on the proper treatments—and that’s by reaching them at the point of care. Half […]

The health care insurance industry is preparing for open enrollment (OE) in the fall. Insurers are plotting their approach for effective use of consumer advertising to drive OE success.  There are three unique and challenging characteristics of OE advertising for insurers: specific, short time period (October – December) marketplace is cluttered with advertisers enrollment is […]

Many Type 2 diabetes patients worry about their disease, leading to a significant impact on their mental health—especially for younger diabetics. However, those concerns present fresh opportunities for pharma companies to ultimately improve outcomes for Type 2 diabetes patients by offering them the support tools and resources they most want. Diabetes has a pervasive effect […]

The last decade saw an explosion of health data from sources including the digitization of health records, genomics, wearables, insurance claims, and more – which by some estimates now represents about 30% of the world’s data volume. When combined with the power of machine learning, this data has the potential to reveal new insights into […]