Thought Leaders for Health Care Marketers

Xpectives.Health is the chief source of best practices, knowledge, and insight for leading healthcare marketers creating and implementing direct-to-consumer communications

Our Offerings

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Live

Events

Join and network with healthcare marketing leaders in-person at our live events, over 20 years running.

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Virtual

Forums

Tune in live or view past recordings of Talking Health to hear industry experts discuss the future of health marketing

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Xpectives Health

University

Become a certified marketer & learn the DTC health industry with the 101s and master classes taught by industry pros, led by university-driven curriculum.

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Industry

Awards

Honoring the health marketing industry’s best campaigns and individuals. Submit your best work and nominate excellent individuals today!

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Latest

News

See the latest research, happenings, and case studies in DTC health marketing and advertising

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Custom Event

Services

With over 20 years of event planning experience, Xpectives Events can plan any event custom tailored for your business’s needs

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Join the 2023 XH Summit


Xpectives.Health is a full year of healthcare advertising events, happening virtually from January-summer and culminating at The Xpectives.Health Summit, home of the DTC National, April 18-20, 2023 in Boston. The core of Xpectives.Health is the 20+ year DTC National and 5+ year Hospital Marketing National events, with tracks for new audiences under one roof. Events at the Xpectives.Health Summit include:

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News

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May 15, 2023

In today’s digital world, patients with chronic conditions are inundated with messaging—but that messaging often doesn’t come close to aligning with their individual healthcare journey.   To effectively reach and engage these patients, it’s vital to embrace personalization and curate content tailored to discrete patient segments, according to a panel of industry experts who discussed […]

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April 14, 2023

For decades, traditional or linear TV has dominated the budgets of pharma advertisers. To meet industry recommendations developed decades ago, which call for audience sizes to be at least 10% of the targetable population, life sciences companies have turned to TV where it’s possible to reach millions at scale. However, something interesting happened in 2022: […]

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March 10, 2023

Clearly understanding their diagnosis and treatment plan is vital for cancer patients in order for them to have an optimal treatment experience. In fact, studies have linked patient education to reduced depression and side effects from cancer therapies. Yet new data shows there are critical gaps in cancer patients’ knowledge about their condition and treatment. […]

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January 13, 2023

Later this month, I am serving on a panel that will discuss how Pharma companies develop “great DTC creative”.  While there is no recipe for great advertising (in general), the tactics leading to the goal are the same.  Draw attention, make it relevant, deliver a powerful (and if possible distinctive message) and spark action.  Basically […]

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