2 days / 60+ talks
80+ speakers / 7 Individual Tracks

October 12-14, 2021

25+ virtual forums / 40+ talks

January – August, 2021
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In an effort to help companies better understand the entirety of challenges today’s healthcare consumer faces, DTC Perspectives Inc. is launching their newest venture, Xpectives.Health. This concept focuses on better understanding the healthcare consumer by focusing on them as the nexus of healthcare decision-making in products, services, access, and payments. The goal of this new venture is to utilize various properties DTC Perspectives already utilizes such as its DTC National, Hospital Marketing National, Multicultural Health National, as well as the Forum on Digital & Social Media, along with some new ventures, such as the Women’s Health Conference and The Forum on Health Marketing Innovation & Technology, to discuss different areas where the consumer interacts with healthcare and how the consumer can be better served in this space, with options in healthcare better articulated to them in various mediums.

DTC Perspectives will also supplement these with regular virtual events to bring in best in class speakers, studies, and content to keep healthcare companies and their partners abreast of the latest development, research, and best practices in healthcare for consumers. Beginning in mid-January, we will bring you weekly content on a variety of topics related to Xpectives.Health coverage. Talking DTC with Bob Ehrlich will be a 30-60 minute webinar, hosted by our chairman & founder. Our Forum series will be a half-day virtual event focused on a particular industry and theme. Each week’s programming will begin at 1:30pm ET on Wednesdays.

All of this will culminate in Xpectives.Health Summit, which will bring together all the aforementioned conferences under one roof in both virtual events over 2021 and a single two day event in October in 2021 in Boston. Anchored by the DTC National Conference, DTC Perspectives’ flagship event of over 20 years, around 1,000 people are expected to attend this overarching event in total, which will bring targeted content in each of these spaces to healthcare marketers, executives, professionals, and their partners.

Attendees will be able to take part in all these events with a single trip out of the office, having access to not only DTC Perspectives’ industry-leading content in their own areas of expertise, but being able to take in content from complimentary industries, to learn more not only about the healthcare consumer that they may not get from their own industry-targeted events, but how other partners are working with their customers. Attendees will also get to take part in some great networking opportunities, to meet with current and potential partners outside of their own industries to discuss how they can work together to better reach and serve healthcare customers.


Xpectives.Health is a full year of healthcare advertising events, happening virtually from January-summer and culminating at The Xpectives.Health Summit, home of the DTC National, October 12-14 in Boston. The core of Xpectives.Health is the 20+ year DTC National and 5+ year Hospital Marketing National events, with tracks for new audiences under one roof. Events at the Xpectives.Health Summit include:

Tentative Events

October 12th
  • Welcome Party
  • Innovator Awards

October 13th
  • 2021 DTC National Conference Day 1: Point of Care Forum (1 Master Class Credit) / DTC Campaign Launches (1 Master Class Credit)
  • DTC 101 (2 DTC U credits)
  • DTC Forum on Health Marketing Innovation & Technology (2 Master Class Credits)
  • Hospital Marketing National Conference
  • DTC Top 25 Marketers of the Year & Hall of Fame Awards Ceremony
  • Hospital Marketing Awards Ceremony

October 14th
  • 2021 DTC National Conference Day 2 (2 Master Class credits)
  • Multicultural Health Marketing Conference (2 Master Class Credits)
  • DTC Forum on Digital & Social Media ( 2 Master Class Credits)
  • Women’s Health Conference
  • DTC Advertising Awards Ceremony
  • OTC Awards