Xpectives University

Hospital Marketing 101

Join us at our comprehensive Hospital Marketing 101 Program, a dynamic XH University program designed to equip healthcare professionals with the foundational knowledge and strategies essential for navigating the ever-evolving landscape of hospital marketing. Whether you’re a medical practitioner, marketing enthusiast, administrator, or executive, this conference offers a gateway to understanding the key principles and practices that drive successful healthcare marketing campaigns.

Why Attend:

In an era of empowered patients and intensified competition, mastering the essentials of hospital marketing is a strategic imperative. This conference serves as a foundation for professionals seeking to amplify their hospital’s reach, enhance patient connections, and build a robust marketing strategy that aligns with the unique dynamics of the healthcare sector.

Join us for an enlightening experience that blends theoretical insights with practical applications, ultimately empowering you to drive positive change in your hospital’s marketing endeavors. Register today and embark on a transformative journey towards becoming a proficient healthcare marketer.

The Hospital Marketing 101 live moderated video sessions will be composed of the exact same courses from the virtual version but be run by an expert moderator that will be able to answer any question you have in real time so learnings will be more in depth. Live attendees will also receive all the same videos from Hospital Marketing 101 for reference to review at their convenience. Attendees will also be able to guarantee certification in a single day and, because their participation is verified, will not be required to test and will receive their certification at the conclusion of the day.

DTC Perspectives will provide every person who completes this course with:

  • A Certificate (digital) to verify program completion
  • Access to a curated library of presentations from the last several years of DTC Perspectives Conferences that do not count towards your certification but provide great supplemental learnings and references to enhance your education on these topics
  • Ability to add a listing of name, title, and company on X.H University website
  • Certified DTC Marketer distinction on conference badges


April 19, 2024

Conference Hotel / Room Block
Westin Copley Place
10 Huntington Ave
Boston, MA 02116



Stay up-to-date on the latest speakers and live events scheduled for this program by RSVPing.

Live Hospital Marketing 101 Program RSVP Selections: