Talking DTC with Bob Ehrlich

2023 Calendar

Xpectives Health returns with a virtual series of events in 2023 to bring in best in class speakers, studies, and content to keep healthcare companies and their partners abreast of the latest development, research, and best practices in healthcare for consumers. Resuming in mid-January, each month we will host Talking DTC with Bob Ehrlich and Talking Health with Scott Ehrlich. Each series will be a roughly 30-60 minute webinar. Talking DTC with Bob Ehrlich, hosted by our chairman & founder, will discuss top DTC marketing topics. Talking Health with Scott Ehrlich, led by our CEO, will cover other health industry and emerging health-related subjects.

View Past Webinars

Wed, Jan 25, 2023 / Talking DTC: Creating Compelling DTC Ads
Wed, Feb 15, 2023 / Talking DTC: The Future of DTC Television Advertising
Wed, March 8, 2023 / Talking DTC: The Future of DTC Television Advertising
Wed, July 26, 2023 / Talking Health: Trends and Challenges in Women’s Health and Pregnancy Care
Wed, Aug 2, 2023 / Available for Sponsorship
Wed, Aug 9, 2023 / Available for Sponsorship
Wed, Aug 16, 2023 / Available for Sponsorship
Wed, Aug 23, 2023 / Available for Sponsorship
Wed, Aug 30, 2023 / Available for Sponsorship
Wed, Sep 6, 2023 / Available for Sponsorship
Wed, Sep 13, 2023 / Available for Sponsorship
Wed, Sep. 20, 2023 / Talking DTC
Wed, Sep 27, 2023 / Talking Health
Wed, Oct 4, 2023 / Available for Sponsorship
Wed, Oct 11, 2023 / Available for Sponsorship
Wed, Oct 18, 2023 / Talking DTC
Wed, Oct 25, 2023 / Talking Health
Wed, Nov 1, 2023 / Available for Sponsorship
Wed, Nov 8, 2023 / Talking DTC
Wed, Nov 15, 2023 / Talking Health
Wed, Nov 22, 2023 / Available for Sponsorship
Wed, Nov 29, 2023 / Available for Sponsorship
Wed, Dec 6, 2023 / Available for Sponsorship
Wed, Dec 13, 2023 / Available for Sponsorship
Wed, Dec 20, 2023 / Available for Sponsorship
Wed, Dec 27, 2023 / Available for Sponsorship

Wed, Jan 25, 2023 / Talking DTC: Creating Compelling DTC Ads

Marketing success depends on creative excellence. In fact great creative is the best way to save media expenditures as effectiveness increases. Unfortunately much DTC advertising still fails to stand out. Hear from creative experts how to create DTC ads that breakthrough the clutter.

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OnDemand Recording

Wed, Feb 15, 2023 / Talking DTC: The Future of DTC Television Advertising

Television advertising still is the majority of DTC spending. Yet, since the FDA allowed the use of television in 1997, the number of options for advertisers has exploded with opportunities with streaming, video, addressable cable, on demand, as well as traditional broadcast. Success using television requires a much greater understanding of the available options and the future will be even more complex. Hear our experts discuss how to succeed in this ever changing television environment.

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OnDemand Recording

Wed, March 8, 2023 / Talking DTC: The Future of DTC Television Advertising

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OnDemand Recording

Wed, July 26, 2023 / Talking Health: Trends and Challenges in Women’s Health and Pregnancy Care

Women’s health and pregnancy care are experiencing a number of significant challenges: from reduced inpatient capacity and maternity deserts to provider shortages and changing patient needs, organizations are struggling to maintain their clinical service offerings, never mind grow and develop new offerings. Join ECG to talk through the current challenges in greater detail and present several considerations for adapting and thriving in the new environment.

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Wed, Aug 2, 2023 / Available for Sponsorship

Contact John Woodbridge for more information on sponsored virtual speaking opportunities.