Virtual Webinars

2024 Talking DTC & Talking Health
Schedules

January – November, 2024 | 1:30pm Eastern
Talking DTC with Bob Ehrlich

2024 Calendar

Xpectives Health returns with a virtual series of events in 2024 to bring in best in class speakers, studies, and content to keep healthcare companies and their partners abreast of the latest development, research, and best practices in healthcare for consumers. Resuming in mid-January, each month we will host Talking DTC with Bob Ehrlich and Talking Health with Scott Ehrlich. Each series will be a roughly 30-60 minute webinar. Talking DTC with Bob Ehrlich, hosted by our chairman & founder, will discuss top DTC marketing topics. Talking Health with Scott Ehrlich, led by our CEO, will cover other health industry and emerging health-related subjects.

  • Wed, Feb 21, 2024 / Talking DTC: Creating Winning TV Ads Among the DTC Clutter
  • Wed, March 27, 2024 / Talking DTC: Elevating Consumer Engagement: The Power of Point of Care
Wed, Feb 21, 2024 / Talking DTC: Creating Winning TV Ads Among the DTC Clutter

DTC marketers face unique challenges in capturing audience attention and conveying messages effectively. Join us for an insightful webinar as we delve into the art and science of “Creating Winning TV Ads Among the DTC Clutter.” Our expert panel will explore key strategies, creative techniques, and other considerations that can set your prescription drug marketing campaigns apart. From crafting compelling narratives to navigating the intricate landscape of healthcare advertising, this webinar aims to equip marketers with the knowledge and tools needed to rise above the noise and connect with their target audiences in a meaningful way. Don’t miss this opportunity to gain valuable insights and stay ahead in the competitive world of prescription drug marketing.


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Bio

Bob Ehrlich
Chairman,
DTC Perspectives
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Frank Chipman
Vice President,
Advanced Insights & Marketing
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Christina Mullen
SVP of Brand Strategy,
Klick Health
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Erin Echter, PhD
Marketing Director for Patients and Caregivers,
Genentech

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Kris LoCascio
Executive Creative Director,
Heartbeat
Wed, March 27, 2024 / Talking DTC: Elevating Consumer Engagement: The Power of Point of Care

Reaching and engaging consumers at the right moment is crucial for success. Join us for an enlightening webinar focused on the transformative impact of Point of Care strategies. Our expert speakers will delve into innovative approaches to enhance consumer engagement, build trust, and drive brand loyalty. Discover the latest trends and best practices that showcase the effectiveness of targeted interventions in influencing consumer behavior at the point of decision-making. This webinar is your gateway to unlocking the full potential of Point of Care marketing. Don’t miss out on this opportunity to revolutionize your approach and stay ahead of the competition.


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Bio

Bob Ehrlich
Chairman,
DTC Perspectives

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