The DTC Master Class: POC Marketing program will equip experienced DTC marketers with the lessons and tools needed to navigate the unique challenges and opportunities presented at the point of care. Delve into patient empowerment, explore collaborative partnerships, and foster a well-rounded skill set to execute successful POC marketing campaigns.

Our course leaders will provide their expertise on:

• Identifying and reaching the right audience through effective targeting and segmentation
• Developing compelling and effective content that resonates with audiences
• Sharing insights on patient education, empowerment, and building trust
• Emerging technologies and digital channels to amplify POC campaigns
• Measuring and analyzing the effectiveness of POC marketing campaigns

UPCOMING LIVE DTC MASTER CLASS COURSES: