Xpectives University

DTC Master Class: Point of Care

The DTC Master Class: POC Marketing program will equip experienced DTC marketers with the lessons and tools needed to navigate the unique challenges and opportunities presented at the point of care. Delve into patient empowerment, explore collaborative partnerships, and foster a well-rounded skill set to execute successful POC marketing campaigns.

Our course leaders will provide their expertise on:

  • Identifying and reaching the right audience through effective targeting and segmentation
  • Developing compelling and effective content that resonates with audiences
  • Sharing insights on patient education, empowerment, and building trust
  • Emerging technologies and digital channels to amplify POC campaigns
  • Measuring and analyzing the effectiveness of POC marketing campaigns


Thank You 2023 Fall Sponsors & Media Partners

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October 26, 2023

Conference Hotel / Room Block
W Hoboken
225 River Street
Hoboken, New Jersey 07030

Reserve a room under the Xpectives.Health/DTC Perspectives Room block by calling Marriott Reservations: 1 (888) 236-2427
April 16, 2024

Conference Hotel / Room Block
Westin Copley Place
10 Huntington Ave
Boston, MA 02116


Stay up-to-date on the latest speakers and live events scheduled for this program by RSVPing.

Live DTC Master Class: Point of Care Program RSVP Selections: