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Agenda

April 16-18, 2024

XHSummit Agenda

12:00 – 6:00:  DTC 101


 

12:00 – 6:00:  Multicultural Health Marketing 101


 

12:00 – 6:00:  DTC Master Class: Digital & Social


 

12:00 – 6:00:  DTC Master Class: Point of Care

8:15 – 9:30: Networking Breakfast | Exhibit Hall | America Ballroom


9:00 – 11:00: DTC National Track | Essex Center South

  • The Lost Art of Giving a Sh*t: What’s Happening to Consumers’ Attention Levels & What Marketing Should Do About It
    Maria Simeone, SVP Marketing, PulsePoint
    Amanda DeVito, CMO, Butler/Till
    Alison Tapia, Senior Director, Performance Marketing & Digital Innovation, Dermavant Sciences
  • Interacting with the Health Consumer: Lessons Learned from 25 Years of DTC Advertising
    Moderator: Sarah Clark, Director of B2B Marketing, Healthline Media
    Melissa T. Clark, Director, Marketing Strategy, Novartis Pharmaceuticals Corporation

    Erin Echter, PhD, Marketing Director for Patients and Caregivers, Genentech
    Additional panelists TBA

  • I Don’t Want a ‘Pharma Ad’
    • James Talerico, President & Chief Creative Officer, Heartbeat

9:30 – 11:00: Inclusive Health MarketingTrack

  • Leveraging Advances in Digital and Interactive Media To Engage Diverse Audiences
    Adriana Waterston, Insights and Strategy Lead, EVP, Horowitz Research Division of M/A/R/C
  • Understanding Multicultural Personas for Media Planning

    • Sharon Carothers, Managing Director, Sensis

    • Sergio Mankita, Director of Business Development, Sensis


10:00 – 11:00: Forum on Digital Healthcare Track

The Crystal Ball – 5 Years

  • Ray Rotolo, Populus Health Technologies, Cofounder, Chief Product Office
  • Joe Warren, CMI Media Group, a WPP Company, EVP, Growth

 


9:30 – 11:00: Medical Device Marketing Track

  • Map Your Patient Journeys to Make the Phone Ring with High-Quality Leads
    • Toni Dandrea, Partner & President, Media Bridge
    • Franny Goolsby, SVP Healthcare, Salelytics
    • Zachary Champeau, Sr. Director of Operations, Salelytics
  • Panel Discussion: Creating Compelling NarrativesModerator: Kristen Jordan-Poinsette, EVP, North America Business Lead, WE Global HealthPanelists TBA


11:00 – 11:30: Networking Break | Exhibit Hall | America Ballroom


11:30 – 1:00: DTC National Track | Essex Center South

  • Audience Driven Activation’s and Measuring Success in CTV
    • Samsung Executive TBA
  • The Yin & Yang of PR + Mass Media: Driving Efficient, Sustained Brand Interest &
    Activation

    • Kelly Bock, Director, Consumer Marketing, Sumitomo Pharma America, Inc.
    • Paul Dyer, CEO & President of /prompt

  • Creative Storytelling with Reels
    • Matt Baczyk, Director, Meta Healthcare
    • Ilia Torres Rivera, Sr.Manager ZEJULA Customer Experience Marketing, GSK
    • Lauren Sacks, Pfizer
    • Aranza Garza, Genentech

11:30 – 1:00: Inclusive Health MarketingTrack

  • The Cultural Competency Conversation in Healthcare
    • Albert Thompson, Founder, Transient Identiti
  • Effective Communication for Health Engagement Using Social Media
    • Roslyn Daniels, President and Founder, Black Health Matters
    • Asten Morgan, Partnership Development, Black Health Matters
  • From Cross-Cultural Disease Education to Community Health: A Case Study by Sanofi and Republica Havas Health

    • Eirasmin Lokpez-Cobo, SVP of Brand Strategy, Republica Havas Health
    • Vanessa Bolaños, Managing Director, Republica Havas Health

11:30 – 1:00: Forum on Digital Healthcare Track

Leveraging Technology to Accelerate Access to Therapiesar

  • Matt Walsh, IX Layer
  • Bernard Esquival, Chief Medical Director, IX Layer

Understanding the Patient Journey in Digital Healthcare

  • Farah Ahmad, President, LifeSciences, PressGaney

11:30 – 1:00: Medical Device Marketing Track

  • It’s Personal. Medical Device Data the Next BIG ‘Influencer’
    Deborah Dullen, CEO of BioTraceIT™
  • Building Trust through a Data-Driven, Educational Approach to Your Social Content
    Kimberly Baker, Marketing Director, Iterative Health
  • TBD


1:00 – 2:00: Networking Lunch


2:00 – 3:30: DTC National Track | Essex Center South

  • The Cookieless Future is Now
    • Hart Mechlin, Director, Crossix Analytics Partnerships, Veeva Systems
  • Using AI to Find Patient Segments
    • Razi Imam, CEO, 113 Industries
  • Silent Struggles: Exploring Uncharted Pathways for Latinas Battling Major Depression and the Power of Intracultural Research
    • Cozy Morton, Associate Director, Cross-Cultural Engagement, Takeda
    • Amy Gómez, Senior Vice President, Diversity Strategy, Klick Health

2:00 – 3:30: Inclusive Health MarketingTrack

  • A Healthy Look at the Diversity within Diversity of Asian Consumers
    • Howard Lichtman,Partner and Co-founder, Ethnicity Matters
  • TBA
    • Louis Maldonado, Partner, Managing Director, D. Exposito & Partners
    • Ruday Boaz, Director, Government Markets Marketing, Point32Health
  • Demystifying and Engaging the $216B LGBTQ+ Healthcare Market
    Justin Ayars, Founder & CEO, equalityMD  

2:00 – 3:30: Forum on Digital Healthcare Track

The Omnibus of Omnichannel

  • Sandy Weag, EVP, Engagement Strategy & Communications Planning, CMI Media Group
  • Joe Catalano, SVP Sales, Populus Health Technologies
  • Nikki Frantzen, Senior Manager Ophthalmology marketing, Genentech
  • Lina O’Dowd, Sumitomo 

Digitizing Population Health

  • Eric Talbot, Chief Strategy Officer, MedFuse

The Role of the Pharmacy in the Digital Health Journey

  • Patrick Hawthorne, SVP, Pharmacy Network Development

2:00 – 3:30: Medical Device Marketing Track

  • Innovative Medical Device Development & Marketing Strategies
    • Yan Fossat, Senior Vice President, Klick Labs

Healthcare SEO in 2024: How Google’s Shift to AI Changes the Game

  • Dale Bertrand, President, Fire&Spark

3:30 – 4:00: Networking Break | Exhibit Hall


4:00 – 4:30: Keynote Speaker | Essex Center South
Putting Patients at the Center of their Healthcare Journey: Providing Personalized Pathways to Better Care

John Hervey, Chief Executive Officer, PatientsLikeMe

John has been the President and CEO of PatientsLikeMe since September 2024. Prior to this role, he held executive positions at the patient community company, Inspire, and the cancer data platform, Cota. Before moving into the health start-up world, John spend almost 30 years on Wall Street for companies including Donaldson, Lufkin & Jenrette, CreditSuisse, Lazard, Guggenheim, and SoundView Technology Group. He is a graduate of Yale University and lives in outside of New York City where he and his wife raised their two daughters.


4:30 – 5:30: Fireside Chat: The Interplay of Technology, Regulatory, and Innovation in the Healthcare Landscape with Keynote Speaker: Aneesh Chopra | Essex Center South

Join Xpectives.Health Chairman Robert Ehrlich as he speaks with former President Obama’s CTO as to the challenges existing in our healthcare system, what can be done to improve our health system going forward, what can be done to better inform patients in their healthcare decisions, how technology will play a role in changing our healthcare system, and how do they see the system changing throughout the 2020s in regards to patient engagement and clinical trials.

Aneesh Paul Chopra: A Visionary in Government Technology and Innovation As the first Chief Technology Officer of the United States, appointed by President Barack Obama, Aneesh Paul Chopra has been at the forefront of governmental technology innovation. His tenure at the White House from 2009 to 2012 was marked by significant strides in technology adoption and policy formulation. Prior to his national role, he served as Virginia’s Secretary of Technology under Governor Tim Kaine, showcasing his ability to lead and innovate at various levels of government. Aneesh’s experience in driving technology initiatives in the public sector offers a unique perspective on how technology can transform government and public services.

Don’t miss the opportunity to gain unparalleled insights from these industry leaders at the XHSummit. Their keynotes are set to inspire, inform, and ignite a conversation about the future of technology in healthcare and government. Join us for a transformative experience!


5:30 – 7:00: Cocktail Party | Exhibit Hall | America Ballroom


7:00 – 9:00: Clinical Trial Visionaries of the Year


7:00 – 9:30: Top DTC Marketers of the Year & Hall of Fame Inductees Ceremony | Essex Center South
Sponsored by PatientPoint

8:30 – 9:30: Networking Breakfast | Exhibit Hall | America Ballroomb


9:00 – 11:00: DTC National Track | Essex Center South

  • Paradigm Shift – Navigating Disruption in Patient Marketing
    • Gabby Shaw, Associate Director, Arcutis Biotherapeutics, Inc
    • Kamala Prince, VP, Managing Director Luckie Health, Luckie & Co
  • Sports Marketing Panel
    • Moderator: Scott Grenz, Founder and President of Genco Pura Media
    • Roman Gackowski, Founder, Executive Producer and Creative Director of RGTV
    • Additional Panelists TBA
  • Addressing Privacy Concerns: Creating Safe Audiences and Doing the Right Thing with Data

    David Reim, Sr Dir, Product & Strategy, Digital Enablement Center of Excellence, IQVIA

    Luk Arbuckle, Chief Methodologist, Privacy Analytics, IQVIA


9:30 – 11:00: Clinical Trials Track

  • New Benchmarks on Global Trends in Patient Enrollment
    • Abigail Dirks, Data Scientist, Tufts Center for the Study of Drug Development
  • Patient Recruitment as a Science: Variables, Leading Indicators and Leverage Points for LPI Success
    • Dan Brenner, Founder and CEO, 1nHealth

9:30 – 11:00: Women’s Health Business Track

  • Welcome and Introduction of Sponsors
    • Vicki Lucas, PhD, President, Vicki Lucas, LLC, Women’s Health Business Consultants, Conference Chairman
  • From Taboo to Trending: Great marketers discuss how they brought attention and new treatment in the women’s health category.
    • Dorothy Gemmel, Chief Commercial Officer, GoodRx
  • The Rising Investment in Fertility Care 
    • Tessa Kerby, Associate Principal, ECG Management Consultants
    • Jyoti Mishra, Manager, ECG Management Consultants

9:30 – 11:00: Innovative Treatments in Mental Health

  • Holistic Tools for Mental Health
    • Beth Shaw, Founder and CEO, Yogafit
  • Gaming as a First Line Treatment for Mental Health 
    • Raj Amin, Co-Founder and CEO, Arcade Therapeutics

9:30 – 11:00: Marketing to HCPs

  • HCPs – They’re Just Like Us! Reaching HCPs in office and on the go in their ‘Blue Jeans’ Moments

    • Keith Sedlak, Chief Commercial Officer, Health Monitor Network
    • Co-presenter TBA

HCP Messaging Innovation: Audience, Data, and Execution

  • Mark Bard, Co-Founder & Managing Partner, The DHC Group
  • Ted Sweetser, VP, PurpleLab

  • Louis Naimoli, VP, Haylo

  • Michael Rouselle, VP, OptimizeRx

11:00 – 11:30: Networking Break | Exhibit Hall | America Ballroom


11:30 – 1:00: DTC National Track | Essex Center South

  • Activating Patients Through Disruption and Innovation

    • Justin Freid, Chief Media & Innovation Officer, CMI Media Group

  • Innovation in Social Media for Healthcare: Why Users Turn to Platforms for Healthcare Information
    • Michelle Rodemers, Head of Health & Wellness, Snapchat
  • From Pre-Visit to Post-Script: Tailoring Support for Small Patient Populations
    Phreesia Life Sciences Executive TBA
    Panelists TBA

11:30 – 1:00: Clinical Trials Track

  • Evolving and Scaling Patient Centricity Frameworks for Clinical Trials
    • Deborah Howe, Director, Global Patient Recruitment and Engagement, Alexion, AstraZeneca Rare Disease

  • Technological Frontiers in Patient Recruitment: Enhancing Diversity through Innovative Strategies
    • Len Rosenberg, Head, Clinical OperationsHead, Clinical Operations, Beat AML, a division of The Leukemia & Lymphoma Society
    • Dr. Otis Johnson, Principal Consultant, Trial Equity
  • Digital Accessibility in Clinical Trial Diversity
    • Dr. Stephen Framil, Corporate Global Head of Accessibility, Merck & Co., Inc.

11:30 – 1:00: Women’s Health Business Track

Succeeding in a Women’s Health Service Line: Memorial Hermann Story

    • Victoria Regan, MD, Vice President, Women’s and Children’s Service Line, Memorial Hermann Health System
    • Jennifer Todd, Director of Business Development, Women’s and Children’s Health Service Line, Memorial Hermann Health System

Managing Turbulent Times in Women’s Health Services– Ask the Experts:

      • Moderator: Tessa Kerby – Moderator, Associate Principal, ECG Management Consultants
      • Lisa Pellerin, Vice President, Women’s Health Service Line, Ochsner Health System, New Orleans, LA
      • Chris Ryan, CEO, Deaconess Women’s Hospital
      • Stacey DeMaranville, MSN, RN, Regional Perinatal Nursing Director, Virginia Mason Franscican Health, Tacoma, WA
      • Amanda Flicker, MD, FACOG, Chair, Department of Obstetrics & Gynecology / Chief Medical Executive, Women’s Health Service Line / Associate Professor, Lehigh Valley Health Network / USF Morsani College of Medicine, Allentown, PA
      • Nicole Lescota, DNP, RNC-OB, C-EFM, Vice President of Women and Infant Services, Grady Memorial Hospital, Atlanta, GA
      • Miriam Cartmell, MS, RNC-OB, NEA-BC, Former Network Executive Director, Women’s and Children’s Service Line, Kettering Health Network, Dayton, OH

11:30 – 1:00: Innovative Treatments in Mental Health

  • Cannabis for Healthcare: A Top-Five Formulary Drug That You Cannot Get at CVS (Yet)
    • Sean Collins, Co-Founder and CEO, EO Care
  • From the Club Scene to Mainstream Medicine: Marketing Cannabis, Ketamine, and other Emerging Therapies
    • Beth Waterfall, President and Founder, Beth Waterfall Creative
    • Blandine Jean-Paul, Vice President Marketing, Ethos Cannabis

11:30 – 1:00: Marketing to HCPs

  • TBD
    • M3 MI / Kantar Media Healthcare Research TBA
  • Dynamic, not Static: A Living, Evolving Media Ecosystem Driven by Customer Preference and Performance
    • Amanda Powers-Han, Chief Media and Marketing Officer, Greater Than One
    • Lori Johnston, MS, Deputy Director, US Pulmonary Marketing, Grifols USA
  • Digital Deep-Dive within a Holistic Commercial Framework
    • Ashutosh Katiyar, Executive Director, Commercial Strategy, Insights & Analytics, Regeneron
    • Surya Pandruvada, SVP Analytic Consulting Healthcare, Ipsos MMA

1:00 – 2:00: Networking Lunch*

*1:00-2:15 for the Innovative Treatments in Mental Health Track


2:00 – 3:30: DTC National Track | Essex Center South

  • HCPs – They’re Just Like Us! Reaching HCPs in office and on the go in their ‘Blue Jeans’ Moments
    • Keith Sedlak, Chief Commercial Officer, Health Monitor Network
    • Co-presenter TBA
  • Pillars of Persuasion: How to Inspire Patient Action at the Right Moments
    • Linda Ruschau, Chief Client Officer, PatientPoint
    • Melissa Gordon-Ring, Global President—Health, Initiative
  • Engaging the Uninterested Patient: Adherence and Re-Engagement Best Practices
    • Sarah Hansen, Associate Director, Patient Marketing, Alexion, AstraZeneca Rare Disease

2:00 – 3:30: Clinical Trials Track

  • Embracing Inclusivity: Overcoming Obstacles and Debunking Myths in Clinical Trial Participation
    • Jennifer Meinen, Director of Global Product Development, Abbott
  • Unlocking Diversity: Strategies for Inclusive Clinical Trials
    • Esteban Gonzalez, Clinical Trials Specialist, Sharp Neurocognitive Research Center
  • Integrating Health Equity Across the Life Cycle of Drug Development and Commercialization
    • Dr. Pierre Theodore, Global Health Leader, Genentech

2:00 – 3:30: Women’s Health Business Track

Winning the Battle in Women’s Health Communications:

    • Kimberly Baker, Marketing Director, Iterative Health
    • Becky Hallam, VP of Platform, PulsePoint
    • Amanda DeVito, MD, Chief Medical Officer, Butler/Till

Innovations and Investment in Women’s Health

    • Moderator: Brittany Barretto, PhD, CEO & Founder, FemHealth Insights
    • Mitzi Krockover, MD, CEO, Woman Centered, LLC
    • Tracy MacNeal, CEO, Materna Med
    • Elizabeth Bailey, Co-founder & Managing Director, RH Capital

Strategies to Eliminate Health Disparities in Women:

    • Moderator: Debra Bingham, DrPH, RN, FAAN, Founder and CEO, Institute for Perinatal Quality Improvement, LLC
    • Rose Horton, Founder & CEO of NotOnMyWatch Consulting Partners, President Elect, Association of Women’s Health, Obstetrics and Neonatal Nurses (AWHONN)
    • Jamie Hughes, DNP, RN, NE-BC, Division Director, ACCESS, Harris County Health Department, Houston, TX

Thank you and adjournment to plenary session:

    • Vicki Lucas, PhD, President, Vicki Lucas, LLC, Women’s Health Business Consultants, Conference Chairman

2:15 – 3:30: Innovative Treatments in Mental Health

  • Bridging the Gap: Incorporating Psychedelics into the Current Medical Model
    • Lynn Marie Morski, MD, ESQ., President, Psychedelic Medicine Association & Host of the Psychedelic Medicine Podcast
  • Integrative Psychiatry and the role of Psychedelics in the Mental Healthcare Paradigm
    • Mark Holland, CEO, Choose Health

2:00 – 3:30: Marketing to HCPs

  • More Than A Feeling – The HCP Touchpoint
    Jody Van Swearingen, SVP – Creative Director, AbelsonTaylor Group

  • Building Personalized Strategies to Motivate & Empower Individuals to Leverage Digital Health Tools to Support their Health
    • Marina Dorotheo, Chief Strategy and Marketing Officer, Welldoc
  • How to Get HCPs to Do Your Marketing for You.
    • Dan Greenwald, Chief Creative Officer and CEO, White Rhino
    • Peter Crowley, Global Vice President of Marketing, Flex

3:30 – 4:00: Networking Break | Exhibit Hall


4:00 – 4:30: Keynote Speaker | Essex Center South

Next Gen Tech and AI

Moderator: Mark Bard, Co-Founder and Managing Partner, The DHC Group
Stefani Klaskow, Director, Healthcare, Google
Danielle Salowski, Industry Director, Health, Meta
Jay Appel, Chief Digital & Growth Officer, The Bloc

 

 

 

 

 

 

 


4:30 – 5:30: Fireside Chat: Innovations and the Future of Healthcare with Keynote Speaker Scott Gottlieb, MD  | Essex Center South

Join Xpectives.Health Chairman Robert Ehrlich as he speaks with former President Trump’s FDA Commissioner as to the changes he tried to implement when he was at FDA, where he see pricing reform going to as drug prices rise, what impact the 2024 elections could have on DTC Marketing, access to drugs and health technologies, and where he sees opportunities for optimization in the healthcare system to make it more cost effective and patient friendly. Dr. Gottlieb will share his thoughts on where healthcare is headed and what effect that will have for health marketers and communicators.

Dr. Gottlieb is a senior fellow at the American Enterprise Institute, where his work focuses on enhancing public health through innovative and entrepreneurial approaches. His extensive experience includes serving as a special partner at New Enterprise Associates and holding board positions at renowned organizations like Pfizer and Illumina.

During his impactful tenure at the FDA, Dr. Gottlieb was instrumental in shaping policies on critical issues ranging from drug pricing to medical product innovation. He championed the efficient regulatory process for novel drugs and medical devices, leading to groundbreaking approvals including the first gene-therapy-based cancer treatment. Under his leadership, the FDA saw record approvals for novel and generic drugs, showcasing his commitment to advancing medical innovation and patient care.

Dr. Gottlieb’s expertise extends beyond his administrative roles, having served in academic and clinical capacities at the New York University School of Medicine and as a practicing physician. A respected voice in healthcare policy, his insights have been featured in top media outlets and he regularly contributes to CNBC, his interviews range from Face The Nation, CBS News to Fox News, and his commentary and articles have appeared in Health Affairs, The Wall Street Journal, The Washington Post, and The New York Times, among other outlets.

With his rich background in healthcare policy, medical innovation, and public health, Dr. Gottlieb brings invaluable insights to our discussion on the future of healthcare. Let’s dive into a thought-provoking conversation with Dr. Scott Gottlieb!


5:30 – 7:00: Cocktail Party | Exhibit Hall | America Ballroom


7:00 – 9:00 FemForce Awards


7:00 – 9:00: DTC Advertising Awards Ceremony | Essex Center South
Sponsored by Phreesia Life Sciences

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