Become a certified marketer by taking courses at Xpectives.Health University. We offer both online and in-person courses offering a range of DTC (direct-to-consumer) advertising topics including intro to DTC Marketing, DTC Social Marketing, intro to Multicultural Health Marketing, and more.
We have the following certifications available:
After completing a course, students will receive:
Dr. Rollins is an Associate Professor of Pharmacy Administration at the Georgia Campus – PCOM School of Pharmacy. He received his BS in Pharmacy from Ohio Northern University and then a PhD in Pharmacy Care Administration with an emphasis in Pharmaceutical Marketing from the University of Georgia. He has published numerous peer-reviewed articles and given presentations on health care consumer behavior, particularly focusing on direct-to-consumer prescription advertising, and the scholarship of teaching. He is the primary co-author of the textbook titled Pharmaceutical Marketing and co-author of another textbook, Financial Analysis in Pharmacy Practice.
Linda Ruschau is the Chief Client Officer at PatientPoint, the trusted market leader of patient and physician engagement solutions at the point of care. As Chief Client Officer, Linda leads the national client sales and service teams to collaborate with healthcare brand partners to impact that magic moment when patients and physicians come together for treatment discussions. She brings over 30 years of experience in marketing across pharmaceutical, OTC and CPG brands. Her
immersion and passion for the Point of Care channel is evident, as what fuels her energy is speaking with clients and agency partners and helping them problem-solve. As one of PatientPoint’s first employees, Ruschau helped the organization
pioneer the concept of aperture marketing—reaching the right patient at the right time with the right third-party influencer. While products have certainly evolved, theconcept of developing solutions that continue to change patient behaviors and outcomes in exam rooms, waiting rooms and clinical areas is still driving success for
After earning her degree in business administration from the University of Cincinnati, Linda went to work for Procter & Gamble in their sales leadership program. Linda regularly shares her insights in writing and as an energizing speaker at industry events, serving as the keynote emcee for the DTC National Top 25 DTC Marketers and DTC Hall of Fame Awards and bringing her always-fresh perspective to Digital Pharma East, the Digital Health Coalition and multiple women’s leadership conferences. She was named to the prestigious MM+M Hall of Femme in 2018 and was a recipient of the 2017 PM360 ELITE Sales MVP award. Linda also serves as an Advisory Board member of the Digital Health Coalition. Most recently, Linda is continuing to hone and support women in leadership positions with membership in CHIEF, a private network for the most powerful women in leadership.
Chris Neuner is the Chief Strategy Officer at PulsePoint, a global programmatic advertising technology company. Chris brings over 20 years of experience innovating in the marketing and media space with a focus on digital health.
Most recently, Chris was on the executive team and served as the Chief Revenue Officer of QualityHealth, a health performance marketing company, where he grew the business by 50%. Over the past 6 years, Chris held several key commercial leadership positions at QualityHealth, including heading up Sales, Marketing and Product Development, where he launched and sold five new digital performance-based marketing flagship products. In 2014, QualityHealth successfully sold to Sharecare, where Chris’ role increased to coleading the division.