SEO “best practices” continue to fail marketers in the healthcare space. Google’s AI raises bar for healthcare marketers seeking organic visibility. Join 20-year SEO expert Dale Bertrand for a behind-the-scenes look at his SEO playbook for consumer-facing healthcare brands. His SEO playbook is based on a decade of hard-fought battles for rankings against stiff competition and countless experiments to refine SEO for healthcare. This session will share:
– How healthcare SEO “best practices” need to change in the age of AI
– What types of visual content Google favors
– 5 tactics to rank healthcare content in 2024