About the Marketing to HCPs Track

About the Conference

Join us for our first ever HCP marketing-focused event! This premier event will unlock the latest trends, strategies, and insights to help you effectively market your prescription products to healthcare professionals. Whether you are a veteran marketer or new to the industry, you will learn how to create impactful campaigns that resonate with healthcare professionals and drive meaningful results. The agenda will also cover cutting-edge strategies that align your marketing with the unique needs and preferences of HCPs. Explore the latest digital tools and platforms to amplify your reach and engagement. Learn how to harness the power of data analytics to target your audiences more precisely and make informed marketing decisions.

Xpectives.Health Summit

Xpectives.Health is a full year of healthcare advertising events, happening virtually from January-summer and culminating at The Xpectives.Health Summit, home of the DTC National, April 16-18 in Boston. The core of Xpectives.Health is the 20+ year DTC National, with tracks for new audiences under one roof. Events at the Xpectives.Health Summit include:


CANCELLATION POLICY:
Conference fees are fully refundable up to 90 days prior to conference start. Between 90 and 60 days prior to conference start, 50% is refundable. Within 60 days prior to conference start, no refunds can be given. However, attendees who cancel within 60 days prior to conference start will receive a credit good for one calendar year to use at any DTC Perspectives events or online classes. Passes can be transferred to a colleague if transferred 3 weeks prior to the event.