EVP, Engagement Strategy & Communications Planning, CMI Media Group
In her role as head of media strategy and communications planning, Sandy focuses on redefining and improving the company’s approach to planning and core deliverables, and cross-skilling the team into high growth media channels. She is focused on keeping CMI Media Group on the cutting edge of media strategy within the healthcare space. She has over 20 years of digital pharma and healthcare marketing experience, developing strategic initiatives that deliver results. Sandy is driven by a passion for healthcare and a belief that brands can drive better patient outcomes through HCP and consumer engagement. In addition to her agency experience, she has also held roles on both the publisher and manufacturer sides.