Achieving true omnichannel marketing means reaching HCPs in traditional pharma marketing moments like doctor’s offices, in their inbox, and also on their social feeds at home and on-the-go. HCPs and patients are talking about your brand. Why not embrace social engagement, and join and shape the conversation?
Creating effective omnichannel engagement campaigns that deliver credible clinician insights by using the application of targeted social media channels while HCPs are in their “Blue Jeans” moments will help drive more informed HCPs to your brand. When done effectively, it not only benefits the brand but improves patient engagement, leading to a rise in Rx treatment and better health outcomes. This fireside chat will share insights, watchouts, and lessons learned from an in-market campaign.