This session will kick off with new research from DHCG highlighting the preferences among physicians for innovations specific to messaging, content, and review the gaps related to current pharma engagement. Building on the research, this session will dive into the latest innovations specific to audience building (and identity), predictive targeting and engagement, and how data triggers can facilitate contextual relevance within clinical workflow. The session will close with a brief panel discussion focused on the “so what” for brand marketers faced with decisions on how to incorporate new and emerging data streams to power their physician messaging strategies.
