Dan Greenwald

Chief Creative Officer and CEO, White Rhino

Dan Greenwald founded the award-winning Strategic Marketing and creative firm, White Rhino in 1990. As CEO and Chief Creative Officer of White Rhino Dan has a broad base of deep B2C experience with clients such as Microsoft, Whole Foods Market and American Express, Olympus, Mass General Hospital, SAP and others spanning the gamut from start-ups to fortune 50 brands. Dan’s passion for cross-disciplinary visual design has empowered White Rhino to deliver firms of all sizes and categories the kind of brand presence typically reserved for only the largest B2C firms. As his career evolved, his psychology background began to shape White Rhino’s approach, focusing squarely on the underlying causes of human behavior change – the ultimate goal of marketing.

Field tested with scores of clients, White Rhino’s “B2Me” process essentially “hacks’’ the human decision-making process by combining principles of neuroscience, psychology, and marketing.

Dan has been recognized with numerous national awards for design, digital, strategy, advertising, and branding and is a frequent guest speaker at national events and guest lecturer at most Boston area graduate schools.