MS, Deputy Director, US Pulmonary Marketing, Grifols USA
Lori Johnston is Deputy Director, US Marketing for Grifols. In this role, one of Lori’s lead responsibilities is the MCM initiative focusing on the primary care setting. Her current opportunity is raising awareness for a rare genetic disorder, alpha1- antitrypsin deficiency. While Grifols is the market leader regarding treatment for alpha-1, 90% of patients remain undiagnosed. She recently won the Marketing Excellence Award in 2022 for her work in this area. She has been a consistent high performer for roughly 20 years within sales, sales training, and marketing and thrives in business situations that require new and innovative thinking to drive business results. Lori has launched and led brand initiatives across therapeutic areas including pulmonology, allergy/immunology, neurology, urology, cardiology, and women’s health.