Pharma-like DTC campaigns are more within reach than you might think. Backed by real-world success for Inspire Medical and other companies, Media Bridge and its partner Salelytics have cracked the code on how to execute patient journeys that deliver high-quality leads with total transparency and accountability. The best part: this scalable model is within reach for companies of virtually any size.
The groundbreaking approach uses traditional and digital media to reach the right potential patients in the right markets throughout their days. It then drives them to websites that satisfy the needs of today’s high fact-finders, takes them to a professional white-labeled call center for additional screening, and finally delivers the highest-quality leads to area doctors for consultations – all while collecting shareable data and insights that can be used to improve the system in real time. For marketers in the medtech space, this patient journey system is the new gold standard for effectiveness, efficiency and measurability. If you’re looking for a way to drive high-quality patient leads with minimal internal resources – in an effective, data-driven, and measurable way – then this talk is for you.