The Role of the Pharmacy in the Digital Health Journey
Lyndi Hirsch, GoodRxMark Bard, The DHC GroupPatrick Hawthorne, MedAdvisor Solutions
The Role of the Pharmacy in the Digital Health Journey
April 17, 2024
3:00 pm - 3:30 pm
Mark Bard
Patrick Hawthorne
Lyndi Hirsch
How has the role of the pharmacy changed as healthcare digitizes? What is the “digital” pharmacy and what role can it play in adherence and treatment for patients? As a direct patient touchpoint, how can it continue to pay a role in marketing?