VP Marketing, GoodRx
Lyndi Hirsch is a data-driven marketing executive with over 20 years of experience commercializing specialty and orphan disease therapies in the highly regulated and hypercompetitive U.S. market. Her commitment to patient empowerment and reducing the stigma of chronic diseases has enabled her to build strong relationships and enduring communities across a wide range of disease areas.
She is currently VP of Marketing at GoodRx where she oversees B2B marketing strategy and operations for GoodRx’s fast-growing pharma-facing business. She previously served as SVP Marketing Strategy at Medisafe and head of marketing and communications at AdhereTech.
Before working at leading health tech and media organizations, Hirsch had a series of strategic HCP and consumer marketing positions in pharmaceuticals. Her client-side pharma experience includes Dermira, MAP Pharmaceuticals, Human Genome Sciences (now GSK), Genentech, Serono and Biogen.
Hirsch serves on the Advisory Board for Digital Pharma East and the Boards of Directors for the Point of Care Marketing Association and the National Association For Continence. She is a business advisor to Race to Erase MS, an organization dedicated to the treatment and ultimate cure of MS. She holds a B.A. in Communications from the University of Northern Colorado and speaks frequently about healthcare marketing.