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Lyndi Hirsch, GoodRx Mark Bard, The DHC Group Patrick Hawthorne, MedAdvisor Solutions

The Role of the Pharmacy in the Digital Health Journey

April 17, 2024 3:00 pm - 3:30 pm

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Mark Bard
Patrick Hawthorne
Lyndi Hirsch

How has the role of the pharmacy changed as healthcare digitizes? What is the “digital” pharmacy and what role can it play in adherence and treatment for patients? As a direct patient touchpoint, how can it continue to pay a role in marketing?