VP Media, Eversana InTouch Media
Eva serves as the Vice President of Media at EVERSANA INTOUCH, a role she has held since 2022. Focusing on healthcare and pharmaceuticals, she brings two decades of media strategy, planning, and buying in digital and traditional channels. Specialized in DTC and HCP audiences, her expertise spans diverse therapeutic areas like respiratory, rare disease, dermatology, oncology, cardiovascular, women’s health, and wellness.
Eva’s career in media began in the multicultural space, gaining invaluable experience in various mediums and helping brands uncover valuable audience insights. Eva approaches media planning and buying as a puzzle, finding it both challenging and enjoyable to optimize client exposure within budget constraints. Her enthusiasm, problem-solving, detail-oriented, and goal-focused leadership qualities have earned her long-term relationships with key players in the media industry.
Eva speaks three languages: English, Catalan, and Spanish. She holds a Marketing and Public Relations degree from ESERP Business & Law University in Barcelona, Spain, where she’s originally from. Outside of work, she enjoys spending time with her teenage daughter and is also a passionate cruiser-racer sailor in the New York harbor and around the world.