Understanding the Patient Journey in Digital Healthcare
Eva Sala-Amoravieta, Eversana InTouch MediaFarah Ahmad, PressGaneyJay de la Cruz, Underscore MarketingLee Daniels, Populus Health Technologies
Understanding the Patient Journey in Digital Healthcare
April 17, 2024
12:00 pm - 12:45 pm
Lee Daniels
Farah Ahmad
Jay de la Cruz
Eva Sala-Amoravieta
This session will cover patient attitudes and expectations and how to best utilize the new journey touchpoints for marketing. Everything from the digital front door in-office to remote patient monitoring, digital therapeutics and more.