SVP, Global Media, Underscore Marketing
With 25+ years’ experience, Jay delivers strategic media solutions to achieve brand business goals. He leads a team of media planning, buying and execution experts who collaboratively ensure that campaign goals are achieved in order to maximize engagements and ROI. He likes challenging himself and his team to deliver innovative solutions that are always driven by insights and data. At Underscore, he has launched multiple campaigns in rare disease (drug launches and disease state education), medical device and health systems.