It is happening: taboo topics are trending! Hot flashes during the Super Bowl launched a new brand and sparked a resurgence in an old category, HRT; the first over-the-counter birth control pill is now available; and innovations to treat serious gynecological conditions are making headlines in mainstream media. As consumers become more responsible for their health, they seek credible information sources and products that they can return to throughout their health journey, and throughout each stage of their lives. Brand leaders and their agencies must prepare to meet women in the right places, at the right times, and with the right resources to help them make better health decisions for themselves and their loved ones.
Join GoodRx’s Dorothy Gemmell, Pfizer’s Aditi Goenka and PHM’s Jaime Morelli to learn how some of the highest-profile women’s healthcare brands have integrated traditional tactics with new approaches to change the rules of healthcare marketing to women.
In this session, you’ll gain insights about:
- New approaches to DTC and how launching in today’s market demands new thinking
- Why affordability and access are essential to improving women’s health
- Developing adaptive and effective patient-centered marketing strategies