2021 Virtual Hospital Forum on Marketing a COVID Vaccine in Your Facility OnDemand

January, 2021

Effective Communications Strategies for the COVID Vaccine

In this session, you’ll learn how to build an effective communications strategy for the COVID vaccine and lay the foundation for effective campaigns that drive utilization when the time is right.

Jane Crosby

Vice President of Strategy and Business Development, True North Custom

Fight COVID-19 Vaccine Hesitancy: Empower Your Audience with Knowledge & Facts

As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents in a Pew Research study said they would “likely opt out” of receiving the vaccine.

The content you create can help people spot false claims about the vaccine. And it might make the difference between someone receiving the shot or refusing it.

Creating content about the COVID-19 vaccines requires a deliberate, well-executed plan. As you begin developing vaccine content at your institution, use these steps to ensure a smooth rollout.

Ahava Leibtag

President, Aha Media Group

Support Your COVID-19 Vaccination Efforts with Clear, Effective Communications

Your healthcare organization has a major role to play not only in administering the COVID-19 vaccine, but also in combatting misinformation and reassuring an anxious public.

Stella Hart

Web Content Writer & Strategist, Geonetric