Beyond the Pandemic: Strategies for Effective Healthcare Marketing
COVID-19 is not the first global pandemic to challenge healthcare professionals. Still, unlike other pandemics and recessions, the shutdown and social distancing policies caused an equally fast drop in revenue from elective procedures while patients deferred routine care.
Where do we go from here?
In her session, Lisa Barone (CMO, Smith & Jones) will provide actionable recommendations for
• Aligning growth strategies with changing consumer behavior
• Balancing COVID communications with service line marketing
• Adopting new ways to connect patients with healthcare information
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Chief Marketing Officer, Smith & Jones