Women account for >65% of cardio-vascular (CV) patients and influence >90% of health care decision making. Research has documented that women have different presenting symptoms and higher CV morbidity and mortality rates. Heart disease is by far the #1 killer of women in the U.S. with 1 in 5 women diagnosed with heart disease.
Women’s Heart Health programs are the gateway to women’s purchasing power, differentiate your heart program from your competitors, can expand the top of your sales funnel for the CV service line and will improve your quality and cost outcome metrics. Women are more compliant than men and will have better clinical and cost outcomes if diagnosed and managed early and often. These programs have significant direct and downstream benefits such as cross selling to other service lines, philanthropic fund raising and developing partnerships with Women’s Heart organizations that will increase your public relations visibility and exponentially increasing the value of your marketing dollars.
Women’s Heart Programs range from gender specific screening and education to Women’s Heart Centers such as the Barbra Streisand Women’s Heart Center at Cedars-Sinai. This webinar will discuss the strategic business development of Women’s Heart Programs in traditional payer and value based payer environments, the top ten strategies for success, cost-effective synergies with your existing program and the direct and downstream return-on-investment.
President, Vicki Lucas, LLC, Women’s Health Business Consultants
Women make 85% of the health care decisions for their families, account for 70% of the highest volume surgeries and are the majority (>60%) of orthopedic, cardio-vascular, neuroscience and oncology patients. In other words, women are the undisputed major purchasers of health care!
Femtech is technology related to female health products and services and can range from telehealth services and virtual care equipment to phone based apps. Women utilize technology based health care products and services significantly more than men and have adopted them quickly due to convenience and quality. There has been an exponential increase in technology based health care services during the pandemic. This has resulted in a “new normal” in how to interact with women health care consumers and decision makers.
This webinar will focus on the impact of Femtech on women as health care consumers and decisions makers. It will feature an expert panel of CEOs of Femtech companies that will present strategies to reach your most important customer, women. They will discuss the evolution of marketing to women and how you can utilize the Femtech models to gain a competitive edge in your market.